Chinese characters are ideographs, so people can easily know their meanings by the names written in Chinese characters. Therefore, Chinese naming can express the content of the named object intuitively, vividly, richly, philosophically or reverie. A person who is good at naming can make naming have an unforgettable and unforgettable language beauty. This is beyond the reach of the Indo-European writing that expresses sound.

Not to mention the names, characters, numbers, posthumous title and posthumous title of countless ancient people in China for thousands of years, the beauty of language is incomparable to the names of westerners, that is, some food names introduced from the west today, once translated into Chinese, are meaningful and vocal, especially loud. Perhaps the most classic ones are "Coca-Cola" and "Pepsi-Cola", which have good sound and meaning and are loved by everyone. Perhaps the most amazing thing is the translated titles of many western films, which have never been translated by China people, and are much more wonderful than the original titles. These freely translated film titles can be said to have played a little role in cleaning up, and also inserted supernatural wings into the film, making it appreciated by China audiences and widely spread. For example, Gone with the Wind, Lotus Out of the Water, Broken Blue Bridge, Bridges of Madison County, Random Harvest and so on. , highly summarized, profound meaning, how can it not be amazing?

Speaking of this, we can also talk about the place names of China, which are also beautiful: Lijiang, Guilin, Kunming, Yinchuan, Zhuhai, Gulangyu, Lianyungang, Qinghai, Qingdao, Tianshan, Changbai Mountain, Yulong Snow Mountain, Emei Mountain, Xiangshan, Yalu River, Yangtze River, Lancang River, Taohuayuan, butterfly spring, Sun Moon Lake, Dongting Lake, Tianmu Lake and Xizi Lake. We can also imagine their own characteristics and beautiful scenery, just like opening a page after page of landscape paintings. The magical Chinese allows us to appreciate the infinite beauty in only a few words. ...

Of course, there are more names for streets and alleys, because this is the place where China people have lived for generations, which is the connotation of China traditional culture. Such as Changshun Street, Qingfeng Road, Huaide Road, Aiyou Lane, Deshengmen and so on. It is relatively simple for westerners to name streets, which are often marked in alphabetical order or Arabic numerals, which is of little significance; Because there is no meaning, no attachment to beauty. Here is an example of a street named by people in the east and the west at the same time, which shows the advantages of Chinese in naming. The main street in Sydney Chinatown is called Dixon Street. The Tang people in Sydney did not translate it as a foreigner, but creatively translated it into "Dexin Street", which means "keeping faith with morality". Good reputation, perfect combination of sound, form and meaning, excellent quality, can not help but make our Chinese bloom in other countries particularly proud.

With the rapid economic development in China, many commodities pay more attention to image design and naming packaging. The beauty of China people's naming language can also be described as colorful: drinks include "Sprite" and "Wahaha", one is crystal clear and cool, and the other is joyful and childlike; The food includes "Miss-Black Pearl" and "Aunt Cai-Little Wonton", one is romantic and graceful, and the other is simple and kind. Drugs include "Intestinal Insect Clearing", "Thai Mei Wei" and "Contek", all of which are concise and full of beautiful words and prayers; Washing products include "Head & Shoulders" and "Rejoice", which describe the coolness, cleanness, lightness and softness of hair. Electrical products are "Chunlan" and "Beautiful" to create a comfortable, warm and pleasant family. Undoubtedly, in the commodity economy, aesthetic names will naturally and effectively render the functions of commodities, stimulate consumers' desire to buy, and thus expand the sales of commodities. I remember that in the mid-1980s, Suzhou Peacock, Hunan, Chunhua and Great Wall were once called the "four famous brands" of household appliances. These aesthetic names were refreshing and expanded their popularity. Especially the "Xiang Xue Hai" refrigerator, named after a famous local scenic spot in Suzhou. This name is very poetic whether you look at it or read it: Merlin is like the sea, and fragrant snow is everywhere. Who doesn't want to have such a pleasant object? Thus, for a time, "fragrance" was overwhelming and everywhere, creating a sales miracle in the unique market of refrigerators.

But then again, although China's language and characters have the advantage of embodying aesthetic feeling in naming, many nominators are not aware of this advantage, and this advantage has not been fully exerted in our domain.

For example, there is a gynecological washing medicine, and the manufacturer named it "Jieeryin". The following conversation in front of the counter of a drugstore deeply impressed the "beauty" of this name:

Female customer: Miss, I want "Jieeryin".

Salesgirl: Good luck! (while collecting money, giving medicine) Take it back and wash it yourself!

The unhappiness of the salesgirl is of course related to the meaning of the drug name.

For another example, in a county-level city in Jiangsu, there is a restaurant called "Chishang bento". Maybe a famous restaurant outside Jiangsu. "On the pond" may be a place name (it was not carefully studied several years ago), but in this small city, ordinary people will inevitably associate it with "urinal", and some people may misunderstand "bento" as "convenience". Such a naming is not only unsightly, but also indecent.

There are also some names that deliberately pursue novelty, fashion and foreign flavor, such as Slicom Men's Beauty Cream, Mengdane Body Wash, Nana Restaurant, Santana Hotel, Hilton Concert Hall and Atlantic Clothing City. These so-called foreign names are really confusing. They are neither intuitive nor individual. It is better to speak clearly and see clearly in the language of your ancestors. If you use it well, you can see strangeness and beauty in the ordinary. Why not?

There are also some names, which are nothing new in design, and some are even shoddy. For example, "frequent snack bars" and "delicious restaurants" are not implicit; Other store names are titled "open and see", which is very dull; Some of them are labeled as "come if you want", which is obviously nonsense. Who doesn't want to eat and come back? A barber shop named "Big Head Barber Shop" is unsightly and difficult to coordinate with beauty salons. These people who name names can be said to be understated and casual. I'm sorry for the vivid language handed down from generation to generation, not to mention giving full play to the aesthetic advantages of Chinese language in naming.

Aesthetic linguistics tells us that the aesthetic feeling of language with ideographic characters as symbols is related to meaning (content). Therefore, when naming people, things and things, we should respect and make use of the characteristics of Chinese characters, weigh them from three aspects: sound, form and meaning, and attach importance to their relationship so that they can complement each other. On the other hand, if the meaning is abstract or ignored, it is just a form, or the combination of form and meaning is not good, then such naming is also aesthetically lacking.