2018 Supermarket Qingming Festival Activity Planning Essentials

Supermarket Qingming Festival Activity Planning Article 1 The Qingming Festival, also known as the Treading Green Festival, is celebrated at the intersection of midsummer and late spring, which is the 108th day after the winter solstice. It is a traditional Chinese festival and one of the most important sacrificial festivals, a day for ancestor worship and tomb-sweeping[1]. The traditional Qingming Festival of Chinese Han Chinese began around the Zhou Dynasty, more than 2,500 years ago. Influenced by Han culture, 24 ethnic minorities in China, including Manchu, Hezhen, Zhuang, Oroqen, Dong, Tujia, Miao, Yao, Li, Shui, Jing and Qiang, also have the custom of celebrating Qingming Festival. Although customs vary from place to place, tomb-sweeping and ancestor worship, trekking and picnicking are the basic themes. Below Aiyan Education Network I share with you an activity planning program on the Qingming Festival

Activity theme: Treading Green Festival low price to break the limit

Activity time: April 2-5, 2016

Activity content:

1, shopping giveaway

Giveaway I: Supermarket one-time purchase of more than 68 yuan of customers to give** A

Delivery two: supermarket a shopping full of 98 yuan to give ** a

Delivery three: supermarket a shopping full of 138 yuan customers to give ** a.

The cost of the event is $ 1.5 million, which is the first time in the world to be held in a supermarket.

Cost: about 5% of the ratio of the gifts issued

2, the morning market, "fresh" price:

evening market, "wildly buy" price:

Every day to launch at least 2 kinds of queuing shocking price of commodities stores and suppliers. Contact.

3, 1 yuan rush area: stores, procurement and distribution and suppliers to contact the relevant commodities

4, excursion side dishes, toiletries, department stores and other shocking price promotions: procurement and distribution and suppliers to contact the provision of special-price commodities

Timetable:

The project is responsible for the department required time

Fresh food special-price commodities stores no less than 30 kinds of at least 2 kinds of queuing every day! Surprise price goods before March 20

Fresh outside the special goods procurement 1, procurement and distribution and the store department team leader to communicate with the contact for each store sales and have the strength of the special goods

2, the store special price of not less than 80 kinds, at least 2 kinds of queue every day Surprise Price Goods before March 20

Giveaways with the activities of the procurement of "shopping giveaways "

Photographs will be taken before March 21

Inkjet and photo production will be done before March 24

DM leaflet production will be done before March 28

DM leaflets will be distributed to the stores before March 30

TV subtitles will be done before March 31

Publicity:

1, TV subtitle: 2 days (cost 1,000 yuan)

DM advertisement spray painting, portrait other

Qingyuan Supermarket 10,000 _____*_____

Xinmin Supermarket 8,000 _____*_____

Wennan Supermarket 6,000 _____*_____

2, the cost *** count: 6000

3, during the event, the stores contact suppliers for off-site performances.

Second, DM advertising

1, slogan:

Fresh Sale: quality and fresh health price wildly low heart-

Outdoor leisure food: outdoor leisure free leisure

Cosmetics: caring for the skin and beautiful life

Department stores: life Necessary to save to the home

Other:

1. beauty bloom extreme makeup - Spring Cosmetic Festival

2. spring breeze move my heart fashion with me - Spring Clothing Festival

3. advocate green and healthy Spring Nutrition - Spring Nutrition Festival

4. quality and fresh hygiene prices wildly low heartbeat - Fresh Sale Week

Supermarket Ching Ming Festival Activity Planning II This year's Ching Ming is April 5, which happens to be a Wednesday, it is estimated that may be on vacation for three days, the Ching Ming Festival is the same as the countryside. Qingming Festival is also a good time for excursions, trekking, leisure, family and friends gatherings, outdoor sports, (excursions, picking wild vegetables, picnics, driving tours ......) will become people's keen activities, we go to the countryside to sweep the graves and trekking, always bring along something to eat, with the `. Outdoor goods merchandise stocking is particularly important.

First, April 3 (Monday) --- April 5 (Tuesday)

Second, the Qingming "Treading Green Festival" --- "spring tour trekking", "good time to go out"

Third, the Qingming "Treading Green Festival" --- "spring tour trekking", "good time to go out"

Third, the Qingming "Treading Green Festival" --- "spring tour trekking", "good time to go out"< /p>

Third, the activities of the first: Qingming - Treading Green Festival - "Spring Treading Green" full of 100 yuan to send 15 yuan shopping coupons

During the period of activity, where the purchase of wearable and department store goods in xx full of 100 yuan to send 15 yuan shopping coupons, full of 200 yuan to send 30 yuan shopping coupons, cosmetic products full of 200 yuan to send 15 yuan shopping coupons, and so on. The company's products will be sold at the same time.

1. The shopping coupon can only be used during the activity period, and is common to the whole building, and will be invalid after the expiration date.

2. Supermarkets and express goods do not participate in this activity.

Invited Rongshida, Rongsheng, Jiuyang, Granz four brand manufacturers for your live demonstration of the use of the method, to explain the relevant knowledge. Midea, Nepal, Ed and other series of induction cookers, rice cookers, electric pressure cookers, ultra-low price hot sale!

Qingming Festival main specials:

Woolen sweaters from 50% off the whole, the Golden Shield clothing part of 50% off;

China's top ten brands of women's clothing "DISPING" stationed in xx, the whole 88% off hot sale!

Launched a special, ultra-low-priced goods, Lei Ma t-shirt 68 yuan / piece; Bervia small shirt 35 yuan / piece; Berfi spring small shirt 25 yuan / piece; women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan / piece; goldfly t-shirt 39 yuan / piece; Buchen t-shirt 35 yuan, 45 yuan / piece; Royal Treasure suits 138 yuan / set;

Children's new new debut, and launched a series of specials! Clothing, sweatpants 18 yuan/pair, shirt 16 yuan/piece, t-shirt 10 yuan/piece.

Activity 2: Qingming - Treading Green Festival - Leisure Sportswear Sale

During the activity period, Nike, Ezra, Senma, Metersbonwe and other famous new new on the market! xx Sports and Leisure City launched a hundred models of casual wear, travel clothing sale! Nike part of 60% off, Halka sweatpants 39 yuan / article, Wanjielong sweatpants 59 yuan / article, Madiya sportswear 78 yuan, 88 yuan / set of hot sale!

Activity 3: Qingming - Treading Green Festival - Outing Supplies Exhibition and Sale

During the event, the launch of outing supplies, leisure food exhibition and sale, the fourth floor of the new digital camera county's lowest price sale, part of the cost price of three days of hot sales, Nikon digital camera special price of 1,080 yuan / part.

Supermarket cake, deli, pasta every day to launch a few items 70% off sale, red skin eggs from time to time the county's lowest price sales, rice 1.39 yuan special.

Supermarket department store goods full of 158 yuan, send 2.5kg bag of rice.

Soft shadow toilet paper was 20.50 yuan, now 16.90 yuan.

Get 20% off on all Grohe watches and grab headwear from $0.10!

Activity 4: Qingming - Treading Green Festival - Travel Shoes Sale Second Wave - Thousands of pairs of famous travel shoes from 39 yuan

During the event, xx Shoes City will be launched thousands of pairs of travel shoes, famous new shoes sale will be the second wave of the sale of special prices from 39 yuan, the special price of a single shoe, cloth shoes 10 yuan sale. Connery, red dragonfly, fly camel, cenet, etc. Part of the men and women's single shoes broken code processing 60% off!

Children's shoes new listing, and special sandals 29 yuan, 35 yuan, 39 yuan sale.

Activity 4: Ching Ming - Treading Green Festival - play - xx cast color to win eggs

Ching Ming Festival to eat eggs, xx carefully prepared for you to 10000 eggs and so on you come, during the event, in the second floor hall launched cast color to win eggs activities, customers buy a single ticket full of 30 yuan or more, you can cast color once, full of 60 yuan to cast the second, full of 90 yuan to cast the third, up to three times to cast, according to the cast color points, the most cast three times. According to the points of the casting color, win the Qingming Festival eggs.

4.

1. TV subtitle ads, flying word ads

2. Meteorological Bureau subtitle ads

3. Store billboards, hanging, etc. ("Let's go! Go!" ......)

4. Large signboards in front of the building, rainbow arches across the road

5. Colorful flyers (10,000 copies, distributed by the staff themselves) or Chenhong information (15,000 copies, distributed with the Popular Daily)

6. The main channel ground stickers 、、、、、 (omitted)

Supermarket Chingming Day Activity planning article three new supermarket is located in Hunan University of Technology, the right side of the new gate, after many years of development, Hunan University of Technology, the new campus has become a busy commercial street, most of the traffic is students and construction workers nearby, now in the Hunan University of Technology, the new campus near the Hexi there is no large supermarkets, a little far away from the large supermarkets in order to facilitate the convenience of the people nearby, decided to open a large supermarket this year, in order to attract more people, and to attract more people, and to attract more people. Large supermarkets, in order to attract more traffic, to determine the opening of the Qingming holiday. The slogan is "value life, value return"!

This year's Qingming is April 5, which happens to be Wednesday, it is estimated that the holiday may be 3 days, Qingming season is also a good time for excursions, trekking, leisure, family and friends gatherings, outdoor sports, (excursions, picking wild vegetables, picnics, driving ......) will become a hot activity, we go to the outskirts of the graveside trekking, always bring something to eat, The stocking of outdoor goods is especially important. Outdoor goods merchandise stocking is particularly important.

First, the activity time: April 3-5

Second, the purpose of the activity

Through the holiday activities, so that more people understand the new supermarket goods style and variety, so as to increase the popularity of the supermarket.

Third, the principle of the activity

safety first, public participation, decent and easy, all happy.

Fourth, the theme: Qingming "Treading Green Festival" --- "Spring Tour Treading Green", "good time to travel"

☆ Activities:

One, Opening ceremony, time:

1, ribbon-cutting ceremony (ceremonial company);

2, stage activities (performance company).

Second, the square promotion

1, set up 6-8 (3 × 3) m pontoon space for on-site manufacturers / suppliers promotions. (Purchasing Department);

2, on-site gift distribution, lottery. (Operations Department).

Third, preferential activities

Fourth, lucky draw activities six, purchase full discount

1, where a one-time shopping in the supermarket for each full 50 yuan, you can get 5 yuan cash shopping volume. (The use of the volume to be in April 3-5). (Supermarket area dedicated);

2, where a one-time shopping full of 100 yuan, you can get a gift.

(shopping mall umbrella or drinking cups) Ching Ming Festival to eat eggs, xx carefully prepared for you 10,000 eggs and so on, during the event, in the second floor of the hall to launch the casting of color, win eggs activities, the customer a single ticket purchase of 30 yuan or more, you can cast color once, full of 60 yuan to cast the second time, full of 90 yuan to cast the third time, up to three times, according to the casting of excellent sub-points, to win the Ching Ming Festival eggs.

☆ publicity program

First, campus radio time: April 3-5

Second, posters: 20,000 copies began to send on April 3;

Third, cell phone text messages.

☆ Purpose of the event

First, the opening information release;

Second, to attract popularity, show the image;

Third, to increase turnover.