In order to ensure that activities can be carried out in an orderly manner, it is often necessary to make an activity plan in advance. The activity plan is a written plan of activities with clear contents and clear steps. So have you learned about the activity plan? The following is a sample essay (6 articles in general) of the planning scheme of the carnival beer festival, which I collected and arranged, for reference only, and you are welcome to read it. 1

planning scheme for carnival beer festival 1. Name of the event: XXXX Beer Culture Festival

2. Slogan of the event: Passionate summer, have fun

2. Time of the event:

3. Location of the event: XXXX

4. Purpose of the event:

Using the origin of the beer culture festival, the first beer culture festival will be held to form news facts. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing XX city garden and establish their loyalty to XX real estate brand. Through the grand Oktoberfest activities, the distance between XXX brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

V. Activities:

Cultural performances; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications, so that participants feel that holding hands is more honorable. Award-winning question and answer; Interactive communication, enhance the participation of the event, and make the event site more enthusiastic. Xintianyou; Famous singers sing and interact with the audience, enhancing the intimacy of the event and winning the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

VI. Highlights of the event:

The grand opening ceremony set off the summer passion of XX city, which led to news events and media reports, focusing on the public's attention. The combination of cultural performances and banquets has improved the specifications and grades of the activities, reflecting the high-end nature of XX real estate brand.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A folk song in northern Shaanxi, which is a romantic tour, integrates XX brand with local folk culture, which brings XX real estate brand closer to local consumers' psychological distance and makes the brand more friendly.

VII. Promotion method:

Short message: send short messages to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

standard version: release event information, focusing on pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released the information of this event, which was widely publicized and aroused widespread concern in society.

VIII. Organization:

Organizer:

Co-organizer:

Cooperative media:

Inviting media:

IX. Invited guests:

XX real estate related leaders, local news media

clinching customers, intended customers and target customers.

X. main participants:

clinched customers, intended customers and target customers

XI. Activity promotion:

During the activity, a leading group should be set up, with XX real estate related leaders as the team leader (responsible for handling emergencies), and one person from each activity-related unit will assist the team leader to promote the smooth progress of the activity.

XII. Required materials: (omitted) Planning scheme of carnival beer festival 2

Activity background:

Showing the city's characteristic business cards is the goal pursued by all provinces and cities in recent years. The Oktoberfest, which has appeared in various places, has become an emerging industry sought after by local enterprises and businesses. As the capital of Guangxi and the core of China-ASEAN economic circle, xx enjoys a superior geographical position, is an important economic center along the Beibu Gulf, and is a newly-rising hub city of the Southwest Sea Passage. The concept of building a regional international city put forward by xx City is to operate three industry as a new tertiary industry. With such generous government policies and superior geographical conditions, xx has never held a large-scale beer festival.

First, the main body of the project

Full name of the activity: 21xxxxxxx Auto Beer Festival Organization: Implementation Time: Implementation Place: Organizer: Organizer: Co-organizer: Media Alliance:

Second, the goal of the activity

Innovation, honesty, flexibility and diversity run through the whole process of holding the festival. Grasp the working principle of being knowledgeable and refined, distinctive, creating brands, giving priority to local affairs, cooperating with all parties, integrating resources and actively cultivating, establish the concept of leading fashion and creating business opportunities, and strive to make this auto beer festival an important link in all aspects, such as combining beer industry with tourism, developing Nanning's food culture, promoting urban economic development, expanding the city's reputation and developing a new platform for attracting investment, and strive to make this auto beer festival a national famous auto beer festival and create a new business card for Nanning.

Take advantage of the characteristics that xx citizens like to revel and join in the fun, hold a comprehensive and large-scale automobile beer festival, and build a southern carnival beer festival with the support of the government for the exhibition, which is famous for the northern beer festival * * *, adding a new business card to xx, a green city with many laurels.

III. Core Planning

This event will make every effort to create a grand event of automobile beer, and truly turn xx Automobile Beer Festival into a large-scale comprehensive exhibition brand in the south, with novel forms, wonderful contents, abundant beer and carnival entertainment throughout the whole process; Enrich citizens' life with carnival and passion as the theme; The main publicity method is to show the Lingnan style and show the new appearance of xx. Through extensive media publicity and business interaction, many elements such as geography, humanities, resources, environment and policies in Jiangnan District of Nanning are organically integrated, and the highlights of Automobile Beer Festival in Jiangnan District of xx City, Guangxi Province are carefully created to add luster to Nanning, and the integration and influence of Oktoberfest, a world culture, are fully utilized to integrate economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the advantages of humanity, environment and leisure in square culture, rely on image display, commodity promotion, recreational activities, competitive games, lucky draw and other activities, expand the brand value of enterprises, create an effective and suitable communication space and marketing stage for beer manufacturers and automobile enterprises, and have the characteristics of internationality, culture, entertainment and extensive participation of the masses, and have a hot and passionate holiday atmosphere.

Take advantage of the Auto Beer Festival to further promote the development of the tertiary industry in Jiangnan District of xx City, so that Chinese and foreign tourists and all walks of life can have an all-round understanding of Guangxi and xx.

IV. Purpose of the activity

① Show the achievements of economic construction in Jiangnan District and show the new look of urban economic development.

② display the corporate culture of automobile beer industry.

③ develop regional economic construction and promote regional economic growth.

④ Enrich citizens' life and build a harmonious society.

V. Orientation of the event

◆ Gathering for a Car Beer Feast Feel Greentown xx Jiangnan

◆ Show Lingnan customs and culture and show the charm of xx Jiangnan

VI. Campaign slogan

Carnival * * * Celebrate the xx Olympic Games, Gathering for a Car Beer Feast in Jiangnan

VII. Publicity slogan

Olympic China Year xx Beer Festival

VIII. Main points of activities

21xxxxx The activities of the first Oktoberfest are divided into six sections: automobile culture, beer culture, gourmet culture, folk art culture, tourism activities and economic and trade activities, with seven features, six highlights, twenty-four activities and five carnival festivals. The activities of each section are rich and colorful, with outstanding highlights, which will provide the biggest publicity and reporting hotspot for building the Southern Beer Festival, promoting the urban economic development and enhancing the new image of xx, and also make the most reasonable arrangements for enhancing the popularity and influence of the Automobile Beer Festival in Jiangnan District of Nanning and building the brand of xx Automobile Beer Festival. Planning scheme of carnival beer festival 3

1. Purpose of the event:

Through the promotion of beer, a popular commodity in summer, it will drive people's popularity and set off the climax of off-season promotion. Taking beer buying as a gift and "beer night" running through the whole Oktoberfest as two major promotion themes, this paper puts forward the concepts of supermarket summer night market and active community cultural life.

II. Overall scheme:

1. Promotion form:

Time: 21XX July 1 to July 31

Location: in-store channel promotion area and out-of-store gift area (as shown)

Commodity promotion organization:

(1) During the promotion period, manufacturers are required to provide special support for commodities.

(2) Take buying and giving as the main promotion form, and require manufacturers to provide specific ways of buying and giving. Customers should buy more and give more when they buy the brand, and set up a gift counter outside the store, such as customers buying Yanjing beer three times at a time and getting one free, etc., to strengthen the concept of buying more and getting more affordable. Brands in the gift area can also arrange other promotions such as free tasting.

(3) The products on display and sale are based on each brand, so as to make each brand have a pile of heads and expand its product image. Each manufacturer must ensure that the supply is sufficient and the price advantage is obvious, and each pile of heads is arranged with a sales promotion girl to focus on promotion.

(4) event brands: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Ribbon, Heineken, Sun Beer, etc.

activity plan

1) During the activity, Taiwan will be the center, and outdoor sales promotion will be the main form, interspersed with free tasting, prize-winning competition, prize-winning participation, and cultural performances

2) The opening and closing ceremonies will be hosted by the supermarket with the assistance of the factory.

event promotion

1. Theme: Beer Carnival Night

2. Main slogan: Have a beer and make friends

3. Buy more and get more benefits

4. Media promotion:

1. TV special promotional advertisements

2. Invite media to make special reports and invite media from other provinces and cities to make special reports on "Beer"

3) Make a special broadcast advertisement tape and play it in the store's broadcast room.

4) broadcast time: broadcast around the clock

5, xx beer

1) launch a special edition advertisement for xx Beer Festival, and inform all brands of beer in the form of buying gifts and the activities of beer night in detail.

2) The price of XX should reflect the lowest price of beer in the city, and 21,111 copies should be issued for extensive publicity.

6. Atmosphere layout

1. Overall atmosphere layout inside and outside the store. Render a warm and hot shopping atmosphere

2) Hanging balloons to congratulate manufacturers outside the store, placing beer models

Preferential conditions given by the store to suppliers participating in the "Beer Night"

1, getting a free berth in the main promotion channel

2, enjoying the best rent for the promotion activities in the middle hall

3, getting the "Beer Night" of the brand in the middle hall. Planning scheme of carnival Oktoberfest activities 4

1. Activity ideas:

On xx 25th, 21xx, the xx Oktoberfest was held to gather popularity, achieve the purpose of brand promotion, and let participating customers establish word-of-mouth communication and potential consumption base.

II. Activity content:

Activity theme: "Beer Carnival Night" of the three major battles

Activity slogan: once xx, forever friends

Activity time: 6: 31 pm on xx 25th, 21xx-9: 31 pm on XX 6th (out of date)

Activity location: xxx headquarters

. Activity deployment:

1. Ticket distribution

Free tickets will be distributed in specific places two days in advance (22nd and 23rd of xx):

(1) nearby middle schools, technical secondary schools, vocational schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.);

(3) nearby residential areas and commercial areas;

2. Scene layout (on-the-spot publicity)

(1) On-the-spot publicity banners and lamppost flags are hung;

(2) Inserting and placing colorful flags for activities on site;

(3) Inflatable dolls and large-scale painting are placed on site;

3. Media promotion

(1) Inviting the media to make special reports, and inviting the media from other provinces and cities to report on "Beer Night" can dig up the topic of "xx provides colorful nightlife for the community";

(2) Make special radio advertisement discs and play them in front of exhibition halls and flagship stores;

(3) broadcast time: all-weather broadcast;

IV. Activity content:

Activity 1: Answer the beer knowledge first, and invite the on-site customers to participate in the activity, and win a bottle of beer for the right answer;

activity 2: beer competition-super Brewmaster competition: invite on-site customers to participate in the activity;

Competition rules:

1) Select 11 customers to participate and divide them into two groups with 5 people in each group;

2) each player puts three glasses of beer at his desk;

3) The players all bite the paper cups with their mouths to see who can finish it the fastest;

Awards: two Super Brewmaster, 1 cases of beer for each award, 11 participants and 3 bottles of beer for each award;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Competition rules:

1) Invite 11 players (compete in two groups, with 5 in each group);

2) Each player's task is to drink the most water in 1 minutes;

3) The fastest is the wine king that night;

prize: wine king: 3 cases of beer; Winning prize: 1 cases of beer; Participation award: 8 people will be assigned, and half a case of beer will be given;

Activity 4: Beer tasting (please invite customers to participate in the activity)

Competition rules:

Pour different brands of beer into several cups, and participants will taste them to see who can separate them. After the results are announced, please ask professionals to comment;

Activity 5: Drumming to pass the wine: Please invite eight customers to participate in the activity

Rules of the competition:

1) The staff blindfolded and drummed with their backs to the customers;

2) 2 cups of beer are placed at the table for each participant;

3) The drums start to spread. Customers who receive beer from drums should drink a glass of beer at their desk, and those who finish drinking will be eliminated.

4) After beating the drum for ten times, the game is over;

5) Competition result: There are two cups at the table for the winning prize, and one cup for the encouragement prize. Those who are out can also participate in the prize;