2021 National Online New Year's Eve Festival time: January 20 - February 18
New Year's Eve Festival 4 characteristics
One is the supply of sufficient, so that the festive atmosphere "thick". In the past, the traditional shopping for new year's goods, gatherings and gatherings, New Year's greetings, play temple fair and other activities, although the characteristics of the New Year's festivals, but there may be a risk of spreading epidemics due to the gathering of crowds. In view of this, the event will guide the relevant enterprises to ensure that rice, flour, oil, meat, eggs, vegetables, milk, convenience foods and other basic necessities and masks, disinfectant, disposable gloves and other epidemic prevention materials in sufficient supply; focus on the upgrading of the masses of consumer demand, the introduction of more customized, intelligent, green, high-quality goods. Also through the live broadcast, "on the cloud" and other ways, to further enrich through the urban and rural areas, covering online and offline, to the home to the store and other consumer scenarios, the introduction of online services highlighting the characteristics of traditional festivals. For example, online to create a full flavor of the New Year's Eve "buying New Year's goods", "catching up with the market", "cloud restaurant", "cloud New Year's Eve" and other special activities; linkage with the Chinese Old Masters activities; linkage of China's long-established and other high-quality catering enterprises, to provide New Year's Eve dinner, Shouxi Banquet and other catering delivery services to the home; the launch of the "Spring Festival does not close", "Spring Festival delivery" and other ancillary services, so that we can spend the New Year in the home on the Internet in a blaze of glory.
The second is more affordable, so that people buy "value". In order to encourage enterprises to participate in the "2021 Online New Year's Eve", all over the world have to prepare for the business promotion of practical measures, set up a grand prize, some places to coordinate the implementation of the pass, some places to the sales performance, the masses of high satisfaction rate of enterprises to be rewarded, to fully mobilize enterprises to participate in the enthusiasm. In order to guide the people to home shopping, some places issue real consumption coupons for the masses, and some places support enterprises to launch affordable New Year's Eve gift packages for the elderly, children and other groups. The participating enterprises will also launch coupons, full reduction, seconds, direct reduction and other promotions, increased investment, real discounts and deductions, so that the people can really enjoy the benefits.
Third, the initiative is real, so that the rights and interests of the protection of "excellent". Participating in the "2021 National Online New Year's Eve" all kinds of activities will be added a unified logo, so that consumers can see at a glance. In order to let the people of the country buy smooth, buy satisfactory, buy assured, buy happy, buy peace of mind, the Ministry of Commerce jointly with the Central Internet Information Office, the Ministry of Industry and Information Technology, the General Administration of Market Supervision, the State Postal Bureau and the China Consumers' Association and other departments and units, *** with the guiding unit of the activity, to ensure that the network environment is excellent, rich in products of high quality, business standardization and order, distribution smooth and timely delivery, consumer rights and interests There is a guarantee. Activities, the relevant departments will supervise and guide enterprises to implement the requirements of honesty and integrity of business, to ensure the quality of goods and services, to honor the commitment to consumption, to protect the legitimate rights and interests of consumers from being infringed upon. At the same time, unfair competition, the sale of infringing, counterfeit and shoddy goods and other illegal behavior is strictly prohibited.
Fourth, the prevention and control of strict, so that people's hearts more "safe". Relevant departments around the world will vigorously urge the online and offline enterprises involved in the activities to implement the epidemic prevention and control measures, and effectively do a good job of "people" and "things" with the prevention and control, to further standardize the management of personnel protection, daily monitoring, standardize the goods into the warehouse, sorting, distribution and other aspects of epidemic prevention and control procedures, in particular, to ensure that the cold chain of the whole process, and to ensure that the cold chain of the whole process of the epidemic prevention and control. Procedures, in particular, to ensure that the entire process of the cold chain epidemic prevention measures in place, the relevant equipment and facilities, warehousing, storage, inventory of goods and other clean and disinfected in place to ensure the safety of mass consumption, reduce the risk of the spread of epidemics.