1. Satisfy users' curiosity Faced with some more complex and abstract products and services, such as B2B and medical care, consumers will be more or less curious: How is the product made? Content marketing can solve doubts, but if it is only described in words, it will inevitably be a bit cold; No matter how beautiful the picture is, it is only a moment of freezing. There are many pictures in the video, but compared with the immersive feeling of the live broadcast, it is still less lively. In order to stimulate and satisfy consumers' interest and curiosity about products, why not try live broadcast? 2. Getting closer to Hermes is my eternal dream? Many high-end brands, such as luxury goods, are always mysterious, strange and far away from users who have not been exposed or are still in training. Can a god-like brand get off the cold altar and get closer to potential buyers? Uh, live everything? 3. Create a sense of user immersion. In today's world, experience economy is very popular! Faced with the impact of virtual e-commerce, the pursuit and desire of enterprises to create extraordinary physical experience is more urgent than in the past! Have you found that in the vast desert, Dubai has built the world's largest indoor alpine ski resort, which is cool! However, no matter how localized Dubai chiefs are, the scope of physical experience is limited by physical space. Do you want to expand the radiation range of the experience? Then create a sense of immersion, so that consumers outside the experience space can feel the same, * * * join the grand event! 4, taste the story content marketing in the product, the story is king, the old man and the old lady all say so! An old photo (such as Tai 'an Nick stills) and a brand symbol (such as NikeSwoosh) are condensed stories. For another example, many brands often use festivals to follow suit and make posters for the occasion. These content marketing measures are good, but if the story is complicated and euphemistic, it needs more bedding, and you have to taste it slowly. Can the expression of the story be richer? 5, the signal industry has a long history, profound tradition, good things! But it can also be a boring burden. You, Cruise! Perhaps Hollywood movies have been watched too much, and the rigid scenes in the cruise industry are nothing more than euphemistic jazz, slow-dancing grandmother and noisy Xiong Haizi in the swimming pool. The young millennial generation said to the old-school cruise industry: Thank you, we won't make an appointment! Alas, there is nothing new about changing the stereotype of products. It seems that it is not working! How can we show that the brand bid farewell to obsolescence and embrace new life? Then use the live broadcast of new media to do content marketing and send a signal of change.