First of all, you should understand the characteristics of your product and similar products, fully grasp the advantages and disadvantages of your product, and know where the advantages of your product are, so as to convince others with evidence. This is the most important work in the early stage.

Secondly, according to the different food and beverage stores, we should identify the first person in charge. The mom-and-pop shop will go directly to the boss, provide the sample, and state the advantages of your product, and identify the important points of the mom-and-pop shop, such as low price, high cost performance, improved taste, etc., and there should be no problem with the eloquence of sales; A bigger restaurant needs to find out who the boss is. Who's the boss of the kitchen? Who is responsible for purchasing? Who can control the purchase of products? Directly looking for someone who can take charge, on the one hand, is the product and trial, on the other hand, is the "benefit", the key is to find the right person to make him decide to change the purchase; Like a bigger catering company, it's useless to find a store directly. You need to find someone who can be responsible for purchasing or products at the company level, and at the same time, you need to know the company's learning objects and competitors. These are the capital you talk about; For those who have large-scale procurement and supply, it depends on whether the strength of your own company can match it. According to the situation, find the right relationship and interest points. For example, half of the years of cooperation have contracts or relatives and friends, and it is difficult to win without great ability.

the most important thing is to find the right person and get to the point. It's hard to find the person in charge just by selling the sample in the store. Be sure to find the right point!