No one would have thought that Holliday was born from just a small wish.

Thirteen years ago, Luo Hong, president of Holliday, was just a young man with a dream and passion. On his mother's first birthday after retirement, in order to express his filial piety and blessings, he hoped to buy a new style and flavor of birthday cake for his mother, but almost ran all over the city, and still did not find a cake. He thought it would be nice if there was a well-made and tasty birthday cake for sale in the market, because such a cake is not only a commodity, but also sends people's love and blessings to their loved ones and friends.

It seemed to be an insignificant idea, but it took root in Luo Hong's heart and made him start the art cake business. It is also because of such a warm and emotionally rich start that determines the permanent brand connotation of Holliday ------ sweet business, the messenger of joy and love.

In 1991, Luo Hong opened the first cake store in Ya'an, Sichuan Province, began the cause of the art cake.

September 13, 1992, Luo Hong hostage technology westward, opened the first cake store in Lanzhou, before the store after the factory, the order for sale as the mode of operation, the introduction of a wide range of new styles of cake, a hit in Lanzhou. This is the first large-scale cake specialty store in China's baking industry. He gave his cake store an auspicious name - "Holliday", which is his hope for his newly started cake business, and also for every customer who buys "Holliday" food. "

In 1994, Jilin and Baotou Holliday Cake World was established one after another, and also gained good market effect.

In 1995, Luo Hong began to push the cake business to the brand franchise and chain management, founded the Shenyang City, Goodyear Industrial Development Company Limited, and continue to open branches and chain stores in various cities across the country. Ltd. and continued to open branches and chain stores in cities across the country. Holliday also gradually formed a unique business model and brand style.

In 1999, in order to expand the market share of Holliday brand, Luo Hong also established Shenyang Holliday Industrial Management Co. Up to now, Holliday has opened nearly 200 chain stores in more than 50 large and medium-sized cities across the country, established a huge chain management system, with a professional and energetic Holliday team.

In 2001, in the development of the bakery system at the same time, Luo Hong keenly captured the Chinese moon cakes and packaged food market opportunities, began to seize the moon cake market, and in 2001, 2002, with the international standard has invested in the establishment of the Shenyang Food Factory and the Beijing Food Industrial Park, to the most modernized industrial production and the most stringent quality control process to provide consumers with the best quality and peace of mind! The most modern industrialized production and strict quality control processes are used to provide consumers with the best quality mooncakes and other packaged foods.

In 2002, Holliday became the king of both cakes and mooncakes.

In 2003, the number of Holliday's chain stores reached 360, and sales of Holliday's mooncakes exceeded 350 million yuan. By now, the three words "Holliday" have been given more and more connotations.