Because True Gung Fu blurred the use of Bruce Lee's image.

Zengongfu? These three words, coupled with the cool Bruce Lee icon, it's easy to make people think: this is a catering run by Bruce Lee's family. But in fact, this store has nothing to do with Bruce Lee. Because of this, Zhenkongfu stalled, by Bruce Lee's daughter claimed more than 200 million.

According to reports, the use of cool Bruce Lee image icon up to 15 years of Zhenkongfu catering, was Bruce Lee Limited Liability Company sued to the Shanghai Second Intermediate Court, claiming 200 million. Information shows that the legal representative of Bruce Lee's company is Bruce Lee's daughter. The company asked Zengkongfu immediately stop using the image of Bruce Lee, in the media pages for 90 consecutive days to clarify that it has nothing to do with Bruce Lee, and requested the court to order Zengkongfu compensation for its economic losses of 210 million yuan, as well as the right to reasonable expenses of 88,000 yuan.

Starting several years ago, Li Xiangning began to buy back the copyrights of her father's films and trademarks one after another, and she intends to reintegrate these resources to make ? Bruce Lee? become a global brand.In 2004, Zenkungfu launched the cool Bruce Lee? Kung Fu Dragon The image was accompanied by the Bruce Lee Kung Fu Dragon logo. ZKF which became its new trademark. Currently, Zenkungfu has more than 600 chain stores across the country.In 2016, the company launched a new brand strategy, released a new brand image and brand Logo, and created a more fashionable brand upgrade stores.Compared with the previous design, the new Logo?s text and composition have been changed, and the image has become more youthful.?

Contrasting the old and new Logo marks of Zenkungfu, the new logo, whether in font or pattern, tends to be more Chinese, but also more personalized and flamboyant. However, the main motif is still a male figure using Chinese kung fu, although the face is depicted more vaguely. The Bruce Lee company's lawsuit is not currently public. Bruce Lee's company supposedly filed a lawsuit against Zenkungfu for violating Bruce Lee's portrait rights. The point of contention in this lawsuit also lies in whether or not Zengongfu has used the character Bruce Lee's image or used Bruce Lee's image cartoonishly.

For Bruce Lee's company, the right to defend the difficulty also lies in the real Kung Fu use of the character image has been registered trademarks, then this dispute will also involve trademarks.