1. Social media marketing
Social media platforms such as Weibo, WeChat, Shake Voice and Xiaohongshu have become popular channels for brand communication. By creating brand accounts on these platforms, posting marketing content and interacting with users, brand awareness and user loyalty can be enhanced.
2. Content Marketing
Content marketing refers to the creation of valuable content to attract and maintain the interest of the target audience. This method is applicable to a variety of new media platforms, including blogs, social media and video platforms. By posting educational and entertaining content, brands can build expertise and trust among their audiences.
3. Influencer Marketing
Influencer marketing is the practice of partnering with influential individuals or accounts on social media to increase brand exposure and trust. By working with influencers, brands can gain higher exposure and better user engagement.
4. Search Engine Optimization
Search Engine Optimization is the process of optimizing the content and structure of a website to improve a brand's ranking on search engines, thereby increasing brand exposure and website traffic. By using techniques such as keywords, internal linking and optimizing site speed, a brand's visibility on search engines can be improved.
5. Mobile apps
Mobile apps are another channel that can increase brand exposure and user engagement. By developing attractive and useful apps, brands can attract more users and increase user loyalty.
5. Push handful of soft article distribution
Write/publish news media (article news/video news), self-media, short video, self-publishing/free distribution.
The above are some of the methods of brand communication in new media. Brands should choose the method that suits them and develop corresponding marketing strategies to achieve the best brand communication effect.