First, positioning: Who are the users of WeChat?
If you make cosmetics, then your target users should be "white-collar workers, baby mothers" and other women; If you are doing business management training, then your users should be "senior white-collar workers"; If you are doing things for college students or English IELTS training, then your users should be "college students".
Second, value output.
What value can you provide to your WeChat users? Can you teach your precious mother and other women how to make up and live a more distinctive life, or are you good at business management, or can you train college students in English?
In short, you need to be able to export value yourself, or with the help of others/friends, your users will be willing to come.
Third, trust endorsement.
Why should others join your WeChat group? In addition to saying that you can export value, you may need to find a trust endorsement.
The so-called trust endorsement is a case to let others know that you are capable and you can really provide the value output you say.
The way can be your previous achievements, or you can let influential people in the industry recommend you.
Fourth, promotion.
Do the above points well and you can popularize them.
The ways of promotion are: mutual promotion; Invite friends, and then ask friends to help invite; Start class; Advertising, etc.
Question 2: How to operate WeChat group 1. Characteristic analysis of wechat group;
Any member of 1. WeChat group can directly add their WeChat friends to the group without the consent of the other party.
2. Any member of WeChat group can modify the group name.
3. wechat group can't search. People who want to join can join the group directly by scanning the QR code of the group, or you can add any member of the group as a friend and ask him to invite you to join.
4. WeChat group has many forms of communication (text, graphics, voice, video, location, business cards, third-party applications, etc.). ).
5. WeChat group is more innovative, effective, easy to use, fast to use and simple to operate than QQ group.
6. WeChat group has a high arrival rate, but it is easy to harass each other.
7. The maximum number of WeChat groups is 100, and there are also 500 people. (Groups with more than 100 people can only join the group by invitation)
Second, the three killers of WeChat group
1, "Emotional Emperor" spamming expressions and taking up other people's time casually is a bad habit of qq group.
2. If two "chatting girls" join the group, it will cause great harassment to other members.
3. "Eight-door Brother" thinks things are good and forwards them immediately. I believe the intention is good, but in fact, others may have seen it many times. Suspected of playing tricks on others. You don't have to, but be careful!
Third, the promotion method of WeChat group
1. Import to WeChat group through WeChat account.
Because WeChat WeChat official account is popular at present, it will be more attractive to establish a WeChat official account related to the theme of WeChat group. Many people pay attention to WeChat official account every day. The public platform needs a certain amount of time to maintain and push the content every day, and add the information of WeChat group to the pushed content, so that a certain number of people will actively scan the QR code or add WeChat friends to apply for membership.
2. Use the resources of your circle of friends to promote.
Ask friends to help promote people.
3. Advertising cooperation
By exchanging advertising space, you can publish group QR codes on other websites for promotion, provided that you also have certain corresponding resources, otherwise the cost will be higher!
4, of course, you can't forget the WeChat marketing artifact of the circle sister's family: creative micro-faction! Add friends and send messages anywhere in the world!
Four. Share operational experience
1, WeChat group name can be modified by all group members, so it is necessary to check whether it has been modified every day.
2. If you meet users who are not in the group topic, you can conduct private chat guidance to avoid disturbing other users and leaving the group.
3. It is inconvenient to manage the WeChat group with mobile phone. We can manage the group with WeChat Web Edition (wx.qq/).
4. In the initial stage of building a group, it is not appropriate to publish a large amount of content at one time every day, and articles can be published at an appropriate time to prevent members from quitting the group.
5. Actively communicate with the active members in the group, and ask them to help you publish the content together and drive other members to participate.
Question 3: How to operate a WeChat group? What are the precautions? First of all, you should have time, do a good job in positioning the group, what group you want to build, distribute products, communicate with the industry, chat casually and so on. After that, you should strictly abide by the rules of the group, supervise the compliance of the members in the group, formulate corresponding punishment policies, issue red envelopes, or kick out of the group directly. If you want to speak and interact frequently in the group, you can talk about some hot topics or related industry topics and do something.
Question 4: How to manage WeChat group The greatest value of WeChat group is sharing. Wechat group is a high-tech communication tool, but high-tech things are also a double-edged sword, which will cause harassment to others if you are not careful. "Love Emperor", "Chatter Girl" and "Eight-door Brother" are the three killer weapons of WeChat group.
"Emotional Emperor" spades, casually occupying other people's time, which is a bad habit of qq group.
The words of two people, "little twittering girl", look like ... I'm embarrassed to say it.
"Brother Banmen" thought that things were ready and forwarded them immediately. I believe the intention is good, but in fact, others may have seen it many times. Suspected of playing tricks on others. You don't have to, but be careful!
Be sure to send information that you have first-hand information or personally verified. Because each article may affect many people, but also affect their own image. A person who pays attention to credibility should be responsible for every word he says.
The owner of a WeChat group must be responsible for this group. Tell each team member the rules of the game. Because you not only represent yourself, but also be responsible for the precious time of all the friends in the group.
In a WeChat group, only three points can maximize the value.
1. Some core majors or topics are studied by everyone.
Let's discuss a topic of common interest.
3. Collective participation in business activities.
What you just learned, share with your good friends. Different people have different opinions.
Question 5: How to make a WeChat group more interesting? If all the members of a WeChat group have the same hobbies, it will be easy to get along and be more active. It takes several leaders to make group rules, which is beneficial to the management of WeChat group.
Question 6: How to operate a WeChat WeChat official account 1? My understanding of WeChat platform
Wechat is a very inspirational product. Born in Tencent, it can be said that Tencent is lucky and it is also caused by Tencent's genes. Throughout the domestic Internet companies, with hundreds of millions of users, it is the best way to "connect". Wechat has greatly upgraded "Contacts". Imagine that a person who hasn't contacted for two years may suddenly appear on your WeChat, and this friend may send you a voice, which is unimaginable in the short message era.
The concept of "self-media" has a long history. Weibo, blogs and other Internet products can participate in the online world anytime and anywhere and express themselves freely. However, the real popularity of the media in China began with the popularity of the WeChat public platform. With its slogan of hundreds of millions of users and "even the smallest individual has its own brand", WeChat has quickly attracted the attention and participation of all sectors of society. The efforts of enterprises and users from strangeness, curiosity and wait-and-see to attention and participation in WeChat accounts; Wechat public platform was launched on August 20 12. From the initial imitation of Weibo's invitation to Star V to the participation of thousands of brands and users in Qian Qian, to the most important upgrade-version 5.0 divides all WeChat official account into service numbers and subscription numbers, to the improvement and efforts of data statistics, WeChat payment, micro-stores, etc., WeChat officials and their hundreds of millions of users have experienced many times.
Zhang Xiaolong once said, "I especially hope that WeChat can help individuals and make them glow. A person with some ideas can have 100 readers. Even a blind person can find his 100 customers through WeChat as long as he has skills such as * * *. Then this blind person can also have his own brand, his own fan base and his own customers. " This is probably the original intention of the WeChat team to be WeChat official account.
That's all for WeChat. Here are some practical experiences.
Second, customer orientation.
The slogan of WeChat platform is "No matter how small an individual is, he also has his own brand". Let's take a look at WeChat WeChat official account's distinction between "service number" and "subscription number". Banks and * * * "service agencies" are the main ones classified as service numbers or actively upgraded to service numbers, and the rest are subscription numbers by default. I remember at a party in May 438+February, my friend, the operator of the micro-signal "Chen Chu Culture", said this: Why did WeChat say "subscription number"? Is to cultivate users' reading habits. This is the official intention of WeChat.
It seems so. Then, if your company doesn't produce content, or can't attract and serve your users with content continuously, is it necessary for your company to open WeChat official account?
The same is true for personal numbers. The following is what I think is suitable for opening a personal account.
1. You have extremely strong interests and hobbies, and you have been studying, creating and collecting relevant content/articles for a long time.
2. You want to write/share something fun or interesting for yourself, your lover and your family. This is actually taking WeChat as a blog, and the reading carrier has changed from a computer to a social product on your mobile phone.
You have a strong curiosity about the media.
…
For example, the positioning of "making books" is to provide insightful, valuable and operational knowledge or experience for publishing practitioners and stakeholders.
In short, whether it is a grassroots marketing account or a corporate account operated by a marketing company, it is professional and interesting.
Third, the WeChat platform registration
Please read the service agreement carefully. You must know the rules of the game when you play on other people's platforms. The summary is as follows:
1, user information protection
"You should fully respect anyone's personal information, including but not limited to other users you know, receive or access through this service. You must not collect, copy, store, disseminate or use other users' personal information in any other way, otherwise you will bear the consequences. "
2. Content specification
"Do not use WeChat WeChat official account or WeChat public platform service to produce, copy, publish or disseminate the following contents that interfere with the normal operation of WeChat public platform and infringe upon the legitimate rights and interests of other users or third parties: (1) contains any sexual or sexual suggestion; (2) Harassment, junk advertisements or information; (3) Involving the privacy, personal information or data of others; (4) Infringement of other people's right to reputation, portrait, intellectual property, trade secrets and other legal rights; (5......& gt& gt
Question 7: How does a high-quality WeChat group operate a group of like-minded people?
A group of people who like to talk about the same topic,
The owner of the group is a person with rich connotations.
Someone who can constantly create freshness.
Question 8: How to operate a high-quality WeChat group depends on how to attract it when it is drained. If the audience is vertical, then there will be operational efforts. From personal experience, the focus of running a community, whether it is doing activities or doing other things, is to understand your audience. Many people think that the purpose of being a community is to suck powder and increase communication. This idea is wrong. The more you know about your audience, the more relevant your online and offline activities will be. Please adopt it. Thank you.
Question 9: How to operate the WeChat group features of WeChat marketing: 1. Real-time push 2. One to one marketing. Various forms, high arrival rate 4. Low cost.
In the early stage, you can suck powder by these methods: adding people nearby, shaking, drifting bottles, and promoting friends.
The promotion process is to maintain fans: publishing a high-quality graphic can help you improve the popularity of your products, increase the stickiness of old customers and attract more new customers. It is better to remember the content of the copy. This is an era when content is king. Most WeChat operators do this and regularly publish some preferential activities. I hope my answer is helpful to you. Thank you.
Question 10: How to operate the WeChat group and do a good job in marketing the boutique WeChat group has four necessary conditions:
1, the theme is clear (the crowd is subdivided as much as possible)
2, strict group rules (help to create a sense of ceremony and group management)
3. Friends are familiar with each other and have high quality (avoid bad money driving out good money).
4. Regularly carry out online or offline activities (enhance community stickiness)