1 yuan Experience Class, 49 yuan VIP, and limited-time discount are common activities in the education industry. But why are the leaflets eye-catching, the courses are carefully prepared, and many parents are watching the activities, expressing interest. Convertible effect is poor? At this time, we have to think about whether there is something wrong with the push-to-talk technique, and whether the push-to-talk technique is used well or not sometimes determines the transformation effect of the push-to-talk activity. Here are some sets of push-to-talk techniques in the education industry.

1. Parents: Why is it free? There is no such thing as pie falling in the world. It must be a bunch of additional consumption.

Answer 1: "Let the children feel better and continue to learn from the teacher"

Answer 2: "Our school is celebrating its third anniversary and doing activities"

Experimental results: Answer 2 is better than answer 1. People have subconsciously accepted the store celebrations and activities in the baptism of Double 11, Double 12 and JD.COM 618. Answer 1 highlights the urgent need for institutional innovation. The second answer conveys that the organization has matured and started to give back to customers, so that parents can dispel their doubts and are willing to communicate further.

second, parents: what is the quality of teachers' teaching? I haven't heard about the number of students in your school and class ...?

in the face of parents' problems, we can solve the trust problem by pushing leaflets on the organization, supplemented by specific words. For example, more than 71% of our teachers are 985,211 or graduate students, and most of them have independent teaching experience.

The preparation of speech skills revolves around teachers' academic qualifications, teaching experience and basic skills. It would be better to prepare some materials to prove the strength of teachers.

Outstanding achievements in verbal communication, screenshots of praise from parents of WeChat group, screenshots of students' good news, etc. For example: "Every class has a WeChat group, and teachers will post their children's classroom performance, after-school exercises and knowledge points that need to be mastered in the group, so parents and teachers can communicate in real time."

The image of the school focuses on the number, area, electronic equipment and security measures of classrooms. For example, "we have xx classrooms, covering an area of xx square meters or more, and each classroom has multimedia equipment, air conditioning, monitoring and so on." And so on, move out the software and hardware that can highlight the strength.

after solving the above concerns, parents will have concerns.

third, parents: I am afraid that I will report to my child first, and I will decide to discuss it after I go back without the child's consent.

At this time, parents can be given the feeling of snapping up, with a sense of urgency, tight time, limited time and limited places.

You can say: Because we have a small class system, we will not accept registration after the class is full.

Or you can emphasize the initiative of parents:

You are right to respect your child's decision. Although the child is young, he has his own independent thinking and the right to choose. If the child is willing to do something, it is not only easy for him to learn, but also easier for us to teach, and parents are happy to watch. However, things in the world are often counterproductive.

Many times, children are smart, but they don't want to sit in their seats and study properly. Sometimes, we want our children to be generous and confident, but they are nervous. I believe that difficulties are everywhere in life. What we do more is to overcome difficulties, not to retreat when encountering difficulties, nor to never get back on our feet after retreating.

finally, every marketer needs to understand, what is the purpose of push?

Deal, leave the customer's contact number, and leave my contact number.

You don't need to spend too much time with a parent, but you can't just ask questions and keep handing out leaflets, which is very taboo.

It is not appropriate to talk too much, not to say anything, and not to talk nonsense. This requires educational institutions to unify their speech skills and create a brand image. Both in-service teachers and part-time teachers can let parents know what kind of institution this is and what activities it is doing. Dispel concerns with professionalism and produce brand effect. Even if you don't participate for a short time, you can leave a good impression. After standardized operation, it is also convenient to verify the effects of different push-talk techniques, and adjust and summarize the most matching and practical push-talk techniques in combination with comparing the effects for many times.