Commodity positioning is a basic course for every business. Different positioning will naturally lead to different ways of displaying goods. Here are some basic principles to teach you, which may make your clothing brand (store) sell better.
First of all, clothing display should be in place.
A. In order to make the whole harmonious, whether it is placed on the front or hung on the side, it is generally shallow on the left and deep on the right, which is in line with the habit of ordinary people to see things from left to right.
B. clothes and pants should be displayed together. For example, clothes are displayed on the front of the wall. Many businesses like to wear clothes above and pants (skirts) below, which is logical. Actually, it is not. The alternation of clothes and trousers can increase the aesthetic feeling of clothes. Big brothers might as well try it. From top to bottom, the leftmost ones are pants, clothes and pants. Clothes pants clothes in the middle; On the right are pants, clothes and pants. This kind of collocation not only looks good, but also reflects your grade.
C. For the same wall, the more colors, the better. Moreover, some shops like to classify clothes of the same color, which can't promote sales. The key is to use colors in groups. For example, the classic collocation of red, white and blue, you can use these three colors as the main colors on a wall, and put them together to echo each other, which is both beautiful and neat. Another example is the use of complementary colors. Yellow and blue are put together, red and green are put together ... such a color combination can definitely attract people's attention. In order to make the color appear cleaner, it is best to use some display techniques such as contrast and cross, and the effect will be very good.
D. combination of points, lines and surfaces. In fact, clothing display and other visual arts are interlinked. Point refers to a dress; Thread refers to all kinds of tools for hanging clothes; Face refers to the whole wall (including the use of posters).
Second, the decoration company's technology should be excellent. A good store decoration company can understand the meaning of the boss and the designer and do the store decoration as required. When designing a storefront, the design and decoration company should cooperate with the boss's business plan to make the design meet the market demand. Let the boss feel that this design is rich and can bring prosperity to the business. When he opens a new store in the future, he will definitely look for this design company, and other experts will also come and take the initiative to patronize. Designers will also be respected as the design authority of this line, so as to design and decorate a classic pavement with commodity personality, commercial personality and "selling point" personality.
Third, desktop display.
A. Volkswagen brand: Because you earn money by running, you should put a lot of clothes neatly on the table, which will give customers the feeling of scouring goods, which is also in line with the habit of buying clothes by the public.
B. Mid-range fashion brands: the number of clothes displayed on the desktop will be greatly reduced, and several sets of clothes can often be displayed on the front. Shirts, skirts and accessories can match the brand style, which can attract fashion-conscious consumers to come to the store to have a look.
C. brands that take the high-end route: learn from those international brands. Only one (color) is often displayed on the desktop. This suit is not only displayed on an inclined plane, but also mostly placed in a glass cabinet, which is not easy to be touched by customers.
Fourth, path setting.
Especially in large clothing markets and stores, good channel setting can definitely increase sales, and its principle is to make customers "easy to get in, hard to get out".
The first is to make the passage in the store impassable, like a maze, so that customers can't turn around inside. The common practice is to set up several "intermediate islands" in the store, which are often reflected by folding shelves. The longer the customer lingers inside, the more likely it is to buy, and the customers outside are more willing to go in when they see there are many people inside.
The second is to set up a rest area, that is, a sofa and the like. Customers are tired of shopping. Sitting on the sofa waiting for friends is your chance to increase sales.
Fifth, the color of the store should be harmonious. First of all, the choice of main color in shopping mall decoration. The most "stupid" way is to choose black, white and gray. This main color won't take away the elegance of clothes. After all, clothing stores are not selling decoration.
After the decoration style is decided, it is the choice of columns, poles, partitions and desktops. These things are used to hang clothes, and it is also important to choose them. The principle is to conform to the brand style and positioning, and never steal the limelight of clothes. For a clothing store, the electricity cost of lighting is really high, but if you want to make good sales performance, the money can't be saved. Man is a phototropic animal, where there is light, it can naturally attract people's attention, but light depends on darkness, which requires paying attention to the technology of lighting application.