porridge shop business plan (set of 3 articles)

The pace of time is silent, it passes by inadvertently, and our work will usher in new progress. It is time to write a detailed plan. I believe everyone is worried about writing plans again, right? The following is the porridge shop business plan I compiled for you. I welcome you to learn from it and hope it will help you.

porridge shop business plan 1

1. Introduction

Store name: porridge with wind and rain

Main business: all kinds of healthy porridge (mainly ice porridge in summer, which can also be heated), some food with porridge, and the set meal composed of them.

our store adopts the method of combining storefront-based food delivery with food delivery, and offers personalized, fast and convenient services. Our target audience is students, office workers and holiday shoppers aged 15-41, so we focus on health, leisure and novelty. The price will be set at a medium level.

second, market analysis

the catering industry is fiercely competitive, and the entry threshold is also at the bottom. After taking it up, relying on unified standardized services and even patents can not form a high enough threshold to limit competition, so the shaping of the store image is carried out from beginning to end. Only by forming its own unique brand can it form its own threshold from non-material factors such as culture and psychology! Our image is tentatively defined as: a health-care, leisure and novel ice porridge shop and black food shop, which are built on the principle of high grade, good hygiene, complete varieties and excellent service.

Although the competition in the catering industry is fierce, this type of store is quite rare. In summer, when the weather is hot, people's appetite is not very good, and they always want to eat something to relieve the heat. Ice porridge is the kind of thing that can arouse their appetite and satisfy their stomachs, which is very suitable for office workers and students. Plus it's hot and you don't like to go out, so you can deliver food. After observing in Minjiang College, I found that the business of that store is particularly good in summer. Although it has not yet formed a store and only has a refrigerator, it is almost sold out every day. I asked it to sell 211 copies every day.

porridge has been regarded as a health food since ancient times. When you can't eat anything else, drinking porridge is the best choice. Nowadays, urbanites always don't want to eat because of the pressure of work and study, or they don't have time. At this time, drinking porridge is a very good choice. Of course, in addition to pursuing novelty to attract guests, the most important thing is to keep guests with taste and health.

3. Self-analysis

1. I also run a restaurant at home. I used to help at home every day in my spare time when my business was good, and I had good experience. Although the varieties are different, there are many similarities. Know how to enter materials, hire practical employees, and treat different guests.

2. I often surf the Internet and have a certain network foundation. I can make my own web pages to promote among some major consumer groups such as schools.

Fourth, store selection

Choose near Student Street of Cangshan Normal University. Don't worry about competition in the same industry. Once there are more and more shops in the same industry, it will have an aggregation effect, which will easily expand its influence and gather popularity, forming a ×× professional street, and business will certainly be easier to do than doing it alone. Pay attention to the fact that the choice of suitable business location is closely related to the business content and potential customer base. All walks of life have different characteristics and consumers. The prime location is not the only choice. Some shops are located in downtown areas, so it is better to open their business in relatively remote specific areas, but the catering industry is better to open in the prime location with a large flow of people.

reasons: 1. There is a large flow of people, and there are many people shopping, and most of them are young people. Young people will be interested in my products.

2. There are many schools nearby, such as the old campus of Fuzhou Normal University, the middle school attached to it, and Fuzhou Senior High School. These students are also our consumer groups, and having meals will make them happier. 3, the family lives here, as long as it takes 5 minutes to go home, some daily life is very convenient and more motivated to work. 4. I studied here from primary school to high school, and I am familiar with the schools here, which will enable me to better enter this market.

5. Having a relative to open a shop here can help me find a shop with cheap price and good location, and it can also help me at ordinary times. 6. Although there are many restaurants in this area, this type of restaurant is the first. I think as long as the publicity is in place, it will definitely be on the right track.

V. Store decoration

The first impression given to customers is very important. The style of store decoration is simple and generous, with quiet colors as the mainstay, which makes people feel the urge to go in and have a rest in time. Curtains or curtains can be drawn around the walls, but the style is changed from time to time to enhance the freshness of customers.

the lighting should be appropriate, too bright or too dark, and the effect is not good. Put on some comfortable music, so that customers can enjoy eating.

6. Buy rice, etc., which is easy to use and durable, and you can buy more at a time to save costs, and you can also resist market fluctuations in prices. Other products should be kept fresh and diversified.

VII. Manpower Planning

Because most porridge can be prepared in advance and frozen in the refrigerator in summer, and there is not much money at the beginning of the business, you can make it yourself in advance and hire two waiters. When it is stable, we will consider whether to increase the manpower according to the turnover and other conditions.

VIII. Cost amount analysis

Purchasing is a very important link. How to reduce the purchase cost, we should consider the purchase channels and methods. The type and quantity of purchased goods should rely on experience or data analysis of commodity sales. Scientific purchasing can control inventory well, improve capital turnover rate, and resist occasional large price fluctuations.

For the rent, you should pay attention to negotiate the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including the decoration and equipment, and then through negotiations, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, making basic repairs to the roof, floor and walls of the store, adding or repairing water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. You can also ask for an extension of rent payment through negotiation. Try to lower the initial rent as much as possible, and then pay it according to the standard after the business is on the right track for a period of time, and make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.

9. Publicity advertisements

1. Store name signs (rain and rain are the same as porridge) should be eye-catching and have their own characteristics

2. Slogans: You can use memorable and healthy words such as "advocating the triple diet concept of green, coarse grains and nature to start with porridge" or "a bowl of porridge every day makes you beautiful and healthy" as slogans.

3. Ways: distributing leaflets, broadcasting in schools, and web pages (paying attention to the school's post bar)

11. Before opening a store, you must apply for relevant licenses, otherwise it will be unlicensed. In addition to the application for business license, if you want the signboard hung by your store not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for the registration of the service logo. The name of the signboard hung at the entrance of the store may have its own special design except the name text or pattern. This kind of non-commodity text and image is called the service seal. It is different from the company or business name you apply for, and their names may be different. However, whether it is the applicant company, the line number, or the registered service logo, it can be entrusted to the agency company.

Xi. Business strategy

1. Opening promotion

At the beginning of opening, others are not familiar with our store, so you can give some discounts on the basis of the original price now to improve our popularity. For guests who give comments, free tasting is provided. I think this can accumulate some regular customers for our store.

2. Get a membership card

When the points reach a certain amount, our store will provide a valentine's porridge with our most unique features. And the consumption in our store is 11% off, which can be discounted during the holiday season.

3. All waiters should wear clothes made by our store, giving people a professional and hygienic feeling. Follow the principle of "customer first" to serve every guest, so that every customer will think it is a happy enjoyment in our store.

4. Holding group purchases on a regular basis can not only increase popularity, but also increase passenger flow. I think the most important thing is the taste of the food. Only when it is delicious will there be repeat customers. If it is not delicious, it will be closed soon.

XII. Investment estimation

1. Initial investment

(1) Decoration cost is 5,111 yuan.

(2) the backstage construction is 3111 yuan.

(3) Buy 21xx yuan for tables and chairs.

(4) tableware is purchased at RMB 1,111.

(5) Sanitary ware 511 yuan. (6) License 511 yuan.

(8) The first batch of raw materials is RMB 1,511.

*** meter: 13511 yuan.

2. Investment cost during the operation period

(9) The rent for the facade is 3,111 yuan/month.

(11) The salary of personnel is 4,111 yuan/month.

(11) 211 yuan/month for publicity.

(12) 311 yuan/month for water and electricity.

(12) 511 yuan/month for other unknown expenses.

Total monthly expenses = 3,111+4,111+211+511+311 = 8,111 yuan

Total annual expenses = 8,111 * 12 = 96,111 yuan

3. Income estimation

Summer: It is estimated that 311 copies (51 packages) will be sold every day, at the price of each copy.

Total monthly profit = 311 * 2 * 31+51 * 11 * 31 = 33,111 yuan

Winter: it is estimated that 211 copies (21 packages) will be sold every day at a price of 3-8 yuan (15-31 yuan package) and the estimated profit is 2 yuan/copy (11 package).

Total monthly profit = 211 * 2 * 31+21 * 11 * 31 = 18,111 yuan

Average annual income = (33,111+18,111 yuan) * 6 = 316,111 yuan

I believe that as long as I can manage it well, I will certainly succeed, build my own brand and develop into a chain store. Business plan of porridge shop 2

1. Basic information:

1. Store name: dried oyster porridge

The available capital is RMB 511,111-111,111.

The site is planned to be next to the primary school/hospital/supermarket.

The storefront area is less than or equal to 61 square meters (excluding the operation room).

2. The current difficulties and plans: the store decoration is undecided, and the candidates are undecided.

second, the market analysis of the project:

the reason for choosing the project: catering is a cash transaction with no bad debt risk, less investment and little loss. With an initial investment of 79,111 RMB, it is estimated that the prospect is quite good, and the physical and mental endurance is ready. As far as the current location is concerned, there is no similar porridge shop in Fengxian, and health care has gradually become the main concern of the people in the county. It is inferred that there will be a good development prospect under the condition of good operation and good operation.

Basic information of market survey: According to the preliminary survey, the income of consumers in this area is mostly around 21xx-4111 yuan, which happens to be our target customers. Ordinary porridge can only satisfy hunger, and the price is low and the profit is low, so people are highly selective. What we have introduced are hundreds of green products with dietotherapy, health care, beauty and longevity.

selling point: not porridge, but health! The concept of taking porridge as general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and make consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers and create them for them to seize business opportunities.

third, target customer analysis:

1, target: general consumers, focusing on infants, students, the elderly, pregnant women, patients, residents (do not like cooking)

2, main benefits: nutrition, hygiene, good taste, health care, diet therapy.

3. Main occasions: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. (It is also an opportunity to provide quality service to taxi drivers at night)

4. Importance: patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap.

enterprise organizational structure and management measures: because the store is small, I will run it temporarily, with chefs and waiters. The official seal and financial seal are managed by myself. Employees have employee guidelines, which are posted in the operation room. Everyone should leave a message when going out. Individuals must be responsible for the products (linked to wages) and give out red envelopes at the end of the year.

iv. economic analysis:

investment budget and financing plan: 85,111 yuan in advance

venue: 51-61 square meters, and the rent is 21xx-3111 yuan. If renting the second floor is even lower (the situation varies from place to place), the initial fee is 21,111 yuan

three-month store rent in advance: 6,111-11,111 yuan for equipment and kitchen utensils

11,111-21,111 yuan for store decoration (depending on the conditions, it can be simply decorated and the price is lower)

Simple decoration includes air conditioning and air conditioning. Operating funds: 5111-11111 yuan

certificates, photos, fees, taxes, etc.: business photos, tax registration and some other management fees of 21xx yuan

investment recovery time:

monthly income: 51 yuan *11 tables *2 meals =1111 yuan *31 days =31111 yuan < The cost of ingredients is 11,111 yuan, the profit is 9,811 yuan, and the annual investment is increased

5. Risk prevention:

Risk factor analysis: According to the characteristics of the catering industry, I think the risks are: 1. A disaster like SARS, people are not comfortable eating out. 2. Weather factors (strong wind and heavy rain)