I. Enrollment Objects and Conditions

1, the applicant must be employed;

2, good political and ideological performance, good conduct, with a good professional foundation, good health;

3, university Bachelor's degree; specialist graduation must be two years (including two years);

4, the age of 50 years (after September 1, 1960) below.

II. Cultivation Direction and Objectives

The aim is to provide higher-level education in design project management experience for people with design or management-related educational background through professional design management knowledge learning, to cultivate the required design manager talent for design organizations or corporate design departments to enhance design quality and comprehensive project value, and to provide design business practitioners with higher-level business strategy and design strategy capability.

The Design Management Major Program provides design management training that combines design knowledge courses such as design process and methodology, design innovation, design leadership, design market, design resources, design branding operations, design audit, design evaluation, and management knowledge courses such as management skills, project management, goal management, brand management, and survey methodology. Targeted case studies of large corporate design departments and large design organizations; analysis of the generation and operation of the design market; the current status of international design management development; design management mechanisms and procedures, etc., will equip the students with the ability to independently analyze and solve the theoretical and practical problems of the discipline.

Third, the course content and faculty

This course is designed by the Central Academy of Fine Arts, School of Design, design management and related design professionals as the course lecturer, and according to the content of the teaching and learning to hire domestic and foreign famous design management experts, design directors, etc. to explain the course.

The main course sections:

1, China's design market and design strategy research

2, design organization management and human resources countermeasures

3, China's economy and contemporary design issues

4, design procedures and methods

5, design research methods

6, design business and management technology< /p>

7, Design Business Models

8, Design Branding and Designer Branding Topics

9, Service Design Topics