Logo is the abbreviation of logo or trademark logo, which is used to identify and promote the company. Through image identification, consumers can remember the main body and brand culture of the company. Logo in the network is mainly a graphic symbol used by various websites to link with other websites, representing a website or a section of a website.

Vi refers to the visual identification system, that is, the unified visual symbol system using the system. Visual recognition system belongs to VI in CIS. With a complete and systematic visual communication system, the abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms are transformed into specific symbolic concepts, and a unique corporate image is created.

Extended data:

Visual recognition system is divided into two aspects: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard words, standard colors, symbolic patterns, publicity and oral English, marketing reports, etc.

The application system mainly includes: office supplies, production equipment, building environment, product packaging, advertising media, vehicles, uniforms, flags, signboards, signs, windows, displays and so on. Visual recognition is accepted by the public and occupies a dominant position in CI system.

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Baidu Encyclopedia-Visual Identification System