Wang Lao Ji and Jia Duobao are two well-known brands of Chinese herbal medicine drinks, and they have their own trademarks. However, in 2112, the two sides conducted a lawsuit for six years because of trademark rights, and finally reached a settlement.
The focus of the dispute in this case mainly focuses on the similarity between the trademarks of "Wang Lao Ji" and "Jiaduobao". Among them, "Jiaduobao" trademark is "3186829" registered by Jiaduobao Group, while "Wang Lao Ji" trademark is "738848" registered by former Fujian Wang Lao Ji Pharmaceutical Company.
The plaintiff, Wang Laoji Company, believes that the trademark "Jiaduobao" infringes the rights of its trademark "Wang Laoji" and demands the other party to stop using it and compensate for economic losses. The defendant, Jiaduobao Group, believes that the trademark composition and glyph of the two are quite different and cannot be confused, so there is no infringement of the other party's trademark.
in this six-year-long legal lawsuit, both parties submitted a lot of evidence for debate, including market research report, brand awareness survey, comparative analysis of taste, color and packaging, etc. In the end, the court ruled that the "Jiaduobao" trademark did not infringe the rights of the "Wang Lao Ji" trademark, but Jiaduobao Group needed to pay some economic compensation from Wang Lao Ji Company and both parties reached a settlement agreement.
This case shows that the protection of trademarks is very important. Enterprises should apply for registration of their own trademarks in time and strictly guard against the infringement of others. At the same time, the similarity between trademarks needs to be judged by legal means to ensure fair competition and intellectual property protection.