1, operating business model. Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents.
Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy.
Profit model design (income source, income distribution): where does the enterprise get its income, what kinds of income forms are there, in what form and proportion are these incomes distributed in the industrial chain, and whether the enterprise has the right to speak on this distribution.
2. Strategic business model. The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation.
Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products?
Channel mode; How to deliver business and value to customers, including channel multiplication, channel concentration/compression, etc.
Organized; How to establish an advanced management control model for enterprises, such as establishing a customer-oriented organizational structure and building a digital organization through enterprise information systems.
The so-called business model refers to a business operation organization designed by enterprises according to their own strategic resources, combined with market conditions and the interests of partners. This commercial operation organization will generally design the comprehensive interests of suppliers, manufacturers, distributors, terminals and consumers.
Therefore, business model is the strategic concept of leading enterprises under a win-win value system. Business model is different from single channel strategy. The business model is more based on the organizational structure design of profit structure than the simple channel distribution strategy.
Question 2: What are the types of commercial real estate? Classification by development form: (1) commercial street shops (2) market shops (3) community shops refer to commercial shops located in residential areas, and their business targets are mainly residents of residential areas. The main forms of community shops are commercial buildings with 1-3 floors or shops at the bottom of buildings. Some pavements can be directly opened to the public, but most of them are bunks. (4) Department stores, shopping center shops (5) commercial buildings, office shops (6) transportation facilities shops refer to shops located in and around subway stations, railway stations, airports and other transportation facilities, as well as various small and medium-sized shops on both sides of the road.
According to the classification of business formats, business formats include department stores, supermarkets, large-scale comprehensive supermarkets, convenience stores, specialized markets (theme shopping malls), specialty stores, shopping centers, warehouse shopping malls and so on. The site selection and operating characteristics of major formats are as follows: 1. Department store 2. Supermarket 3. Large comprehensive supermarket. Convenience store (convenience store) 5. Shopping center. Warehouse shopping center.
You can also refer to the 20 13-20 17 Analysis Report on Market Foresight and Investment Strategy Planning of Commercial Real Estate Industry in China released by Foresight. To better understand the latest trend of commercial real estate.
I hope I can help you and adopt it ~ ~ ~
Question 3: What types of business premises are there in the world, such as Wan Yi, Ximen Market, Century Lianhua, Hongtu Sanbao, Wumei, Jingkelong, Yin Di, Tongbai, Hualian, Jinding Wumei, Baiyang, Suning Dazhong, Gome, Carrefour, Gui You and Taobao? Specifically, it is to open a shop where there are potential consumers. A business model is a description of how an organization performs its functions and a summary of its main activities. It defines the company's customers, products and services. It also provides information about how companies are organized and how they generate revenue and profits. The business model, together with the strategy, dominates the company's main decisions. The business model also describes the company's products, services, customer markets and business processes. Today, most business models rely on technology. Entrepreneurs on the Internet have invented many brand-new business models, relying entirely on existing and emerging technologies. Using technology, enterprises can reach more consumers with the least cost. With the progress of the times, the business model has become more and more complicated. The "bait and hook" model-also known as the "razor and blade" model or the "bundled product" model-appeared in the early 20th century. In this mode, the price of basic products is extremely low, usually at a loss; Related consumables or services are very expensive. Such as razor (bait) and blade (hook), mobile phone (bait) and talk time (hook), printer (bait) and ink cartridge (hook), camera (bait) and photos (hook), and so on. Another interesting change of this model is that software developers distribute their text readers for free, but their text editors cost hundreds of dollars. In 1950s, McDonald's and Toyota started a new business model. The innovators in the 1960s were Wal-Mart and hypermarkets, which were supermarkets and warehouses. In 1970s, a new business model appeared in the operation of FedEx and Toys R Us toy stores. In the 1980s, it was Blockbuster, The Home Depot, Intel and Dell. . In 1990s, it was Southwest Airlines, Netflix, Yi Bei, Amazon and Simbach Coffee. The business model without careful consideration is a serious problem for many DOT-S. Every innovation of business model can give the company a competitive advantage in a certain period of time. But with the change of time, the company must constantly reflect on its business design. As the value orientation (of consumers) shifts from one industry to another, enterprises must constantly change their business models. The success or failure of a company ultimately depends on whether its business design meets the priority needs of consumers.
Question 4: What are the types of business districts? With the development of business circle, we generally divide business circle into planned business circle, expected business circle and commercial business circle. Planned business circle means that enterprises determine the development direction of enterprises according to national policies and annual plans, and at the same time understand the situation of competitors, and formulate their own business policies and development goals in combination with actual conditions. It is expected that the business circle is an objective business circle, and the enterprise has a special person to investigate the current market to determine whether the enterprise is suitable to open a shop in this place. It is expected that the business circle is highly targeted, mainly to do a good job in market research. Commercial business circle refers to an enterprise that determines its own development direction according to the situation of this year after operating for one year, and draws lessons from previous experience, with high success rate. In order to facilitate the analysis of the business circle in a certain area, we generally regard the business circle as a concentric circle centered on retail stores and attracting customers. This can subdivide the number of times customers visit our store, and on this basis, divide the business circle into three categories to determine the ability of the store to attract all kinds of customers. These three business districts are core business district, secondary business district and marginal business district. The core business circle is the closest area to the retail store, and the customers in the core business circle are the loyal customers of the store and the foundation of the store's survival. The secondary business circle is next to the core business circle and located outside the core business circle. The purchasing power of consumers in this area often overlaps with that of neighboring business districts. The consumers in this area are the customers that the store should focus on competing with, and are often the key to the store's profit. The marginal business circle is located at the outermost layer of this concentric circle. The customers in this business circle are too scattered, accounting for a limited proportion, and the marketing methods of the store are not easy to produce effective results. Therefore, the marketing work of stores generally does not include this part of consumers in the scope of competition.
Question 5: What types of shops are there? For these four types of shops, the concept, advantages and disadvantages of shops are analyzed in detail. Commercial Street Shops: In the city commercial center or residential center, the shopping pedestrian street formed by shops along the street is an important area to form a gold shop, but this kind of traditional commercial center introduces very few new shops, with relatively small investment opportunities and high cost. However, if opportunities are discovered and grasped in time, the return on investment will be very considerable. Community store: a residential store located in a certain scale residential area, mainly to provide convenient consumption and enrich community life, and it is the fastest growing store type at present. Community stores play an important role in supporting the daily consumption of community residents. Although the return on investment of shops in residential areas is generally not as high as that of shops in commercial centers, the return is relatively stable and the risk is relatively low. At present, compared with shops in urban areas, its price is relatively low, which is suitable for individual investment. The bottom business of commercial and residential office buildings: As middle and high-grade commercial and residential buildings or office buildings are mostly located in the central business district, the relative passenger flow is relatively large, and the consumption quality and rent tolerance of the population are relatively high. But generally speaking, shops in commercial buildings have a large sales unit area, mostly above 120 square meters, with a high total investment and a high investment threshold. Shopping center or professional market: this commercial property divides the whole shopping center and market into shops of 20-30 square meters or even several square meters, and then retails in small units or rents them for a long time. This kind of shops are characterized by relatively low investment threshold and certain income commitment guarantee, which is suitable for individuals to invest for a long time. However, from the market experience, the risks borne by such shops are relatively high, because it requires developers to conduct accurate market positioning, perfect management and strong market promotion. Without accurate market analysis, chaotic positioning, poor investment channels and the support of operating tenants, the project will not be able to start business normally or operate at a loss after completion.
Question 6: What are the business books? I hope these books are helpful to you.
Forbes magazine named the most influential business books at the end of last century. The list is as follows:
striving for excellence
Evergreen foundation
Corporate reengineering
Barbarians at the Gate
competitive edge
The detonation of fashion
Pass through the interruption area
Morgan consortium
The Road to Six Sigma
Seven habits of efficient people
A liar's card trick
The innovator's dilemma
Japanese enterprises
Thief's lair
Drucker's core thought
Competing for a better future
Buffett's road
Autobiography of Jack Welch
good to great
New things: the story of Silicon Valley
Question 7: What are the commercial enterprises? What is the main business? Commercial enterprises include wholesale, shopping malls, supermarkets, e-commerce, specialty stores, hairdressing, bathing, catering, hotels and so on. The main business is commercial wholesale and retail, service industry and so on.
Question 8: What are the classification systems of commercial real estate?
Commercial real estate classification
1. Traditional store
The initial embryonic form of commercial real estate is hair salons, restaurants and convenience stores that serve people's daily lives. They serve ordinary residents, and their services are relatively complete, with the basic purpose of satisfying people's daily life. The primitive form of this commercial real estate is all over the city. Because of its great flexibility, it is still the first choice and development foundation for investors. At present, more than half of investors still love traditional shops when they invest for the first time, but their scale is generally small and their ability to resist risks is low.
2. Professional market
Professional market is the product of market segmentation, and it firmly occupies a corner of the commercial market with the advantages of complete varieties of some products. Professional markets such as computer city, digital plaza and decorative home have emerged one after another. This kind of market is generally around the city, and the requirements for the region are not very high, but the "cluster effect" is emphasized. Scale means popularity, and popularity means business spirit.
3. Comprehensive commercial market in downtown area
The comprehensive commercial market in the city center is basically located in the traditional business district in the city center. The heavy commercial atmosphere and consumers' consumption habits ensure that this commercial market will always stand at the front end of commercial real estate and be a "barometer" of urban commercial development. Generally located in the center of the city, the non-replicability of the port has become a decisive factor. It is a place for consumers' consumption habits, which ensures its super purchasing index. However, the high housing prices and operating costs of such commercial markets have also discouraged many "favored people".
4. Community Business Center
Community commercial centers such as community supermarkets and shopping malls meet people's demand for nearby consumption, but this kind of consumption is often dominated by daily consumer goods, and there is still a gap between the grade and the comprehensive commercial market in the city center, but convenience is its "killer".
5. Leisure and holiday business
The pace of life of modern people is getting faster and faster, and people generally feel great pressure. They are eager to relax physically and mentally, to stay away from the hustle and bustle of the city and return to nature. Therefore, the leisure commercial real estate model is booming, but the customer base is not stable in the current form, and the stability of the customer base is directly related to its success or failure.
6. Commercial and residential office buildings
The emergence of commercial and residential office buildings is the product of the rapid development of modern society, which integrates office and accommodation, making "home" office a reality. For many small and medium-sized companies, it is an "expedient measure", but it is generally more modern and conforms to the fast-paced and fashionable consumption habits of young people. The commercial and residential office buildings represented by SOHO are its typical representatives.
7. Grade A office building
As an advanced form of commercial real estate, the Grade A office market has a large vacancy, but the prospect is also bright.
8. MALL, a large commercial center
Financial regional center, activity center, consumption center, distribution center and management center are integrated into one, and there are "one-stop" supporting services for shopping, leisure and food consumption.
02
Retail business classification
According to the structural characteristics of retail stores, China's retail formats are divided into nine types: department stores, large-scale comprehensive shopping malls, supermarkets, convenience stores, specialty stores, shopping centers, home centers and warehouse stores.
1. structural characteristics of department store format
(1) Counter sales and optional (open-shelf) sales are combined.
(2) The product structure is complete, with small batch and high gross profit, mainly engaged in men's wear, women's wear, children's wear, clothing, materials and household items.
(3) Pricing sales can be returned, and there are service items and facilities such as shopping guide, catering and entertainment places, with complete service functions.
(4) The factory site is located in the bustling area of the city and the main traffic arteries.
(5) The business circle is large, and the floating population is generally the main sales target.
(6) The store is large, with an area of more than 5,000 square meters.
(7) The store facilities are luxurious and the store is elegant and lively.
(8) The target customers are middle and high-end consumers and young people pursuing fashion.
2. Characteristics of supermarket format structure
(1) adopts the mode of on-demand sales, with separate entrances and exits and unified settlement at the exit cashier.
(2) Commodities are mainly composed of commodities with high purchase frequency, and the commodities handled should mainly be meat, eggs, fruits, aquatic products, frozen foods, non-staple food seasonings, cereals and oils and their products, milk and dairy products, cooked food and daily necessities.
(3) The site is located in residential areas, traffic arteries and commercial areas.
(4) The business circle is narrow, with residents as the main sales target.
(5) The storefront area is more than 500 square meters.
(6) The target customers are mainly residents.
3. Large-scale comprehensive supermarket
(1) adopt the optional sales mode and chain operation mode.
(2) Commodity composition is complete in clothing, food and articles, so we should pay attention to this ... >>
Question 9: What are the business majors, such as emergency finance, accounting, finance, business administration, human resource management, international trade and economics?
Question 10: What business model is a very broad concept? There are usually many arguments related to business models, including operation model, profit model, B2B model, B2C model, "click and mortar" model, advertising revenue model and so on. Business model is a simplified business logic.
Tell everyone in the most straightforward words: the business model is how the company makes money? In short, beverage companies make money by selling drinks; Express companies make money by sending express delivery; Internet companies make money through click-through rates; Communication companies make money by collecting phone bills; Supermarkets make money through platforms and warehousing, and so on. As long as there is money, there is a business model.
Business models can be divided into two categories.
1, operating business model.
Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents.
Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy.
Profit model design (income source, income distribution): where does the enterprise get its income, what kinds of income forms are there, in what form and proportion are these incomes distributed in the industrial chain, and whether the enterprise has the right to speak on this distribution.
2. Strategic business model.
The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation.
Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products?
Channel mode; How to deliver business and value to customers, including channel multiplication, channel concentration/compression, etc.
Organizational model; How to establish an advanced management control model for enterprises, such as establishing a customer-oriented organizational structure and building a digital organization through enterprise information systems.