Offline stores with high repurchase rate, such as restaurants, home appliances stores, furniture stores, etc. They are all big stores that are just needed in daily life or inconvenient to transport.

Products with high repurchase rate of second-class e-commerce generally meet the following characteristics.

Just needed. Daily necessities, such products are the necessities of users' lives, such as shampoo, shower gel, paper towels, etc. , so there will be repeated purchases. However, the quality of products and the buying experience of users must be guaranteed.

Sustainability. It's a continuous occurrence every day. If you eat, wash and sleep, the repurchase rate of such consumables will be higher.

Easy to spread. This product has its own characteristics and good use effect. I often hear female friends around me discussing what cosmetics are good and what looks good. Often in mutual Amway, the repurchase rate of products goes up.

High frequency. Products are frequently used and consume a lot every day. If you don't have it, you have to buy it, and if you buy it, you have to use it.

You can go to some big data platforms to see, and every day's hot-selling products can see that many products meet the above characteristics.