Affected by the epidemic, the global tourism industry has been severely hit. According to the prediction of the United Nations World Tourism Organization, the number of international tourists will drop by 60% to 80% this year.
Recently, the German National Tourism Administration released an assessment of the current situation of inbound tourism in Germany and a prospect of its future trend. Chairman He Peiya said that Germany has introduced relatively effective and positive countermeasures, but the influencing factors of inbound tourism are not only related to the domestic situation in Germany, but also related to the source market.
She pointed out that even if the vaccine market is very successful, the travel flow can only recover slowly, and the recovery of aviation and hotel reception needs to be improved step by step.
The recovery of tourism will last at least until the end of 2023.
According to the latest analysis of tourism economics experts, the recovery of tourism will last at least until the end of 2023. He Peiya said that the second outbreak of this epidemic has affected many countries in Europe.
"In the future, the European market for inbound tourism in Germany will recover faster than overseas markets, and leisure and vacation will be faster than business travel." She stressed, "But I think we should prepare for the long-term recovery work."
According to the survey report of IPK International, a market research organization, during the epidemic period, people in many countries and regions increased their willingness to travel abroad.
It is reported that the German Tourism Bureau has strengthened digital marketing during the epidemic and is committed to exploring digital solutions for German tourism, including chat bots and voice assistants. He Peiya said that digitalization is the decisive "trump card" in the competition for new destinations.
In addition, as a convention and exhibition destination, business travel accounts for 23% of inbound tourism in Germany. At present, this industry is undergoing tremendous changes. He Peiya said that there will be strong substitutes in this field in the future, such as virtual meetings and multi-conference activities.
Sustainable tourism close to nature will become a hot spot.
In the analysis of various tourism markets and market segments, the German Tourism Bureau found that people's interest in sustainable tourism is increasing. "Nearly 80% of foreign tourists mentioned that after the epidemic, they are more willing to try sustainable tourism." According to the latest survey of IPK International, 55% of the respondents expressed their yearning for nature-related travel, while another 2 1% of the respondents clearly expressed their preference for starting a natural holiday.
According to the progress index (SDG) of a single country or region in the sustainable development goals published by the United Nations, Germany ranks fifth among 166 countries and regions.
He Peiya introduced that one third of Germany is a national-level natural scenic spot, with 16 national parks, 16 United Nations World Cultural Heritage Biosphere Reserve and 104 natural parks.
In addition, there are 200,000 kilometers of hiking trails of different grades and 70,000 kilometers of bicycle lanes in China, which are suitable for parent-child, outdoor, cultural and historical exploration. In addition, there are more than 1000 accommodation facilities certified for sustainable development in Germany, including star-rated hotels and campsites.