Renting a storefront to open a store is equivalent to the traditional industry. The rent is expensive, the labor demand is greater, and the store decoration needs to be more delicate. In fact, it is the cost is very high, but its advantage is that it can quickly have a certain amount of customer traffic, and because of the existence of store signs advertising advantages are also very obvious.

Opening a takeaway store is a product of the recent rise of takeaway platforms, which is an emerging industry. Rent is cheap, you can open a store in any room with hygiene standards. There is no need for a waiter, a couple can. The store also doesn't need to be decorated, because few people other than takeaway boys can come to your store to pick up food. The upfront investment for a takeaway store is only a third of that of a storefront store, making it ideal for people with less money to start a business. But the disadvantage is that it is too dependent on the takeaway platform, and completely relies on the traffic given by the platform, so your store's daily turnover is also supported by this traffic. The vicious competition of the takeaway platform has led to many places having requirements for stores to be the only ones operating on the takeaway platform, which leaves half of the decent sales, all of a sudden.

The restaurant industry is more than flavor, hygiene, service. But in the case of these conditions are the same, is how to make the store's visibility increased, so that people know more about the existence of this store

Rent storefront costs will be a little higher, mainly depends on what you want to sell snacks, first of all, look at your budget, the consumer groups, your own resources and so on. There is no physical storefront takeaway platform is not allowed to merchants stationed, he needs you to have their own door and business license, health permit, etc..

The first thing you need to do is to figure out the ranking rules for the store itself - sales (unit price), evaluation, and activities.

Sales

The single volume and sales of takeaway stores within 7 days/30 days (single volume×passenger unit price) is one of the main factors affecting the ranking. Regular food merchants (low unit volume x high customer unit price) and fast food merchants (high unit volume x low customer unit price), should respectively strengthen their own customer unit price and unit volume advantages, to obtain the corresponding ranking bonus points.

Reviews

A store with a composite rating of 4.7 or above is a good business state. Due to the platform mechanism, the demerit brought by one bad review requires many positive reviews to make up for it, so merchants need to pay attention to every user and strive for every five-star review by attaching a small card, etc., while grasping all aspects of the service to avoid bad reviews. In general, it is in the spare time to regularly check the evaluation on the takeaway platform, for the bad reviews of their own stores to improve and seriously reply. Of course, the good reviews also need to be maintained, after all, the heart of the store to capture the customer's stomach at the same time to capture the customer's heart.

Takeaway activities

The promotion of activities for the ranking contains two aspects: on the one hand, the platform's ranking points law, activities in the form of more and more powerful merchants, will get a higher ranking points, bringing the ranking forward; on the other hand, the preferential activities brought about by the single volume and sales to enhance the rankings will also be formed.

For the ranking rules of the platform - information completeness, platform score, delivery service, bidding ranking, new merchants

Information completeness

The platform for the merchant's information has relevant requirements, including: store logo, license picture, business real estate, dish pictures, The takeaway bosses can compare their own stores, and if they lack certain aspects, such as dish descriptions, they should make up for them as much as possible to avoid a drop in rankings. A complete and refreshing information release can also attract diners to a certain extent.

Platform rating

In addition to the user's evaluation of the store, the platform also has a rating for the store, which the owner can view in the background of the merchant version. This score integrates a number of service levels of the store, such as the quality of the meal, the accuracy of the meal, etc. If the takeaway store has food safety problems, malicious brushing, withdrawal, etc., the deduction value will be very high, and the businessman should be avoided as much as possible.

Delivery service

A good delivery service will bring a better experience to users. The platform is tilted by the ranking, urging stores to pay more attention to the delivery service. Using platform delivery, on-time delivery, low starting price and low delivery fee will bring better ranking.

Bidding ranking (focus on skills)

Bidding ranking is frankly the golden handshake, the rich and powerful merchants can rely on the purchase of bidding in the early days to make the rankings forward, is the most simple, direct and efficient way to get high rankings. But with the gradual increase in the number of stores participating in the bidding ranking, the cost of promotion through the bidding ranking has become more expensive, the effect is not as good as before. Merchants have to use more skills when buying bidding rankings in order to fully utilize the advantages of bidding rankings. For example, Hungry Mouse, the rankings show the 1st, 5th, 10th, 15th, 20th position, is the bidding advertising space.

New Merchants

Newly stationed merchants, due to the platform single volume, visibility and other relatively low, the platform side will be moderate support. Generally about 7 days, Meituan takeaway, hungry now need merchants to take the initiative to open. 7 days of protection is very important for the takeaway new store to improve the ranking and sales, to focus on grasping this opportunity.

Other Factors - User Side

User Preferences

The platform has introduced intelligent sorting rules to better satisfy users. The algorithmic mechanism will refer to the user's order history, dietary preferences, and prioritize the display of merchants that the user has frequently purchased, bookmarked, and five-star rated. On the contrary, merchants that users have given bad reviews will be displayed later. When a user orders, it will also prioritize merchants based on the user's geographic location and dining scenario (breakfast, lunch, afternoon tea, etc.).

Overall, understanding the rules of takeout platform ranking from different angles is essential knowledge for merchants. Not blindly follow the trend, is the dine-in + takeaway win-win choice.

Doing catering, if it is a large and medium-sized store, the flow of customers is better, it is not recommended to do takeaway at the same time, which occupies the store's kitchen resources, the revenue is relatively not big. Large and medium-sized restaurants, single consumption is relatively high, the service staff from some, can provide customers with a better dining experience, compared to takeaway earnings, this point will be more important. If the customer flow is bad, the core problem is still in the food and service, takeaway, after all, the yield is low, even if there is revenue is difficult to carry the high cost of rent and labor, can only be used as a stopgap measure, can not solve the fundamental problem.

If it is a small and medium-sized store, the customer flow is better, takeaway can become a strong part of the store revenue, relatively speaking, consumers do not require a high dining environment, busy and bustling store is easy to attract diners into the store, takeaway can help to thin out the cost of rent and personnel costs, which can significantly improve the store revenue. If the store traffic is poor, it is necessary to save costs as much as possible, it is recommended to detach from the platform, they go to the surrounding office buildings and other crowd gathering place to send meal cards and promotional pages, phone or WeChat ordering, the clerk to deliver their own food, cash on delivery, so that you can save the platform draw and courier small brother costs, through the flat-rate drinks, cigarettes on behalf of the service, do a good job within a small area of the market, but also can earn money.

The above answer, hope can help you.

Rent front + on the platform is the best!

Only on the platform, Li Theory is relatively low, the platform pumping twenty percent of a point, to the hands of the money is relatively small, want to earn money can only rush, to do their own very tired, the money also earned not much!

Only do dine-in not do platform takeout is not good!

Can only serve the flow of people around, more restrictive! Nowadays, the pace of life is too fast, many young people like to call takeaway, convenient, fast!

My insights hope to help you!

Rent a storefront, takeout can also do ah, together more profitable, come on ^ 0 ^ ~

This depends on the actual situation.

Generally speaking, the industrial area has a lot of people to do storefront good point, like the office building office place to do more platform will be much better.

Not enough of this is a personal recommendation, catering this piece is adaptive, can not recognize the deadliest

Can be done together, the two do not delay, like I opened a wedding supplies store, but also can come back to a store to increase income

To do is certainly want to do a good job, the location of the facade must be selected, such as the location of the conspicuous, the neighborhood will be over to consume more comparative concentrated, etc., but the location of the facade rent will be high, and open store early investment is also relatively large, according to their own ability to it

The problem? Do not rent a storefront room should not be eligible on the takeaway platform, right, physical store operations and takeaway combination, the main thing is to see what you do is what category.

Do eat or recommend renting a storefront. Choose the stalls with a little more traffic, the online role of the diversion. Now the takeaway platform commission is quite high, calculated your net profit is not high. Personally, I think the online traffic to do popularity, can keep the store's income and expenditure balance. To the store as a winning point is more secure, but also more practical.

Watch the video, bro