Count all kinds of stars who open restaurants. Why are most of them overturned?

Cross-border is very common now, and stars bring their own traffic and have their own fixed fan groups. And catering is an indispensable part of public life. Chinese food culture is profound and profound, and eating is something that ordinary people are keen on and enjoy.

Stars are also high-risk occupations, and their popularity is likely to decline for some reasons, or they will be hidden in the snow by brokerage companies for a little action, and they will be at risk of unemployment at any time. Internet brings many ways to realize star traffic, and catering is one of them!

Therefore, the first thing for a star to do in business is to do catering. Because the catering threshold is relatively low, as long as there is enough money, the rest of the problems can be solved. If you can't cook, please ask a chef. Can't manage, please hire a professional manager. Stars only invest in shares and do not participate in actual management, so the rollover is due to the following situations!

1. Low cost performance and inexperience

For example, in 2119, the "Guo Jiacai" operated by Degang Guo opened in Sanlitun, but closed down four years later due to poor management;

In p>2114, the "Nice to meet you" Ningbo store invested by Han Han failed to meet the local people's tastes and lacked innovative dishes, and finally collapsed due to the arrears of payment to suppliers.

In p>2117, Huang Lei and Morphy jointly opened the "Huangliang Yimeng" hotpot restaurant, which was criticized by people because of its high price and low weight, and ended in a gloomy mood after two years.

due to the lack of market experience, there are some shortcomings in the previous market research, mass consumption capacity and food innovation, and finally we can only take the position of failure.

second, the store is killing customers and positioning the high-end market

After all, the stars have their own traffic aura, and the price is slightly higher, which is understandable, but it is mainly positioned in the high-end market, and the price is not affordable for ordinary people.

With luxurious decoration, exquisite dishes and high threshold, restaurants are basically "willing" to eat. But it's too expensive to sell a plate of hairy belly for 198. Other dishes are also very expensive, one serving of pork is 98 yuan, and the other serving of pork is 68 yuan ... < P > And the price of Grandpa Meng's other shop is not low either. Just a bowl of noodles, even if it costs more than 31 yuan, is still unpalatable?

There seems to be a set of logic behind the logic of a star opening a shop: "I opened a restaurant, and you are my fan, so I will charge you IQ tax. Because you support me, you have to pay the bill. "

So, we drove to Chun Wu, where a hamburger sold for more than 61 yuan ...

The size of a hamburger was less than half that of an Apple mobile phone

So, we saw Angela baby's small milkshake sold for 48 yuan

and then the speed of light closed down!

Third, the quality problem

Because it only invests, does not operate and does not supervise!

The consequence is that once the quality control of the restaurant goes wrong, it will implicate the stars and they have to apologize for the fire in their backyard.

For example, in Bao Beier restaurant, cow blood was used instead of duck blood.

There are positive examples for celebrities to open restaurants. Now Xianhezhuang, where business is in full swing, Michael Chen, Ye Yixi, Zhu Zhen have opened branches in popular domestic capital cities such as Shanghai, Beijing, Xi 'an and Lanzhou, and people from all over the world flock to Xianhezhuang for dinner.

Their magic weapon to win is: marketing planning (integrating resources in their hands, inviting friends in the circle to punch in, online and offline, catering+live broadcast, grasping short video outlets, and trying new marketing methods), food innovation (pot-stewed hotpot, in addition to eating boiled vegetables, also has a variety of pot-stewed dishes, which has become a must-have sign for every table of guests), and accurate market positioning (whether it is a star or online celebrity).

Joker Xue's signing business has always been good, and the passenger flow is stable. Joker Xue said that if he doesn't invest himself, how can he make money?

In fact, in this process, he gradually became familiar with the operation process of the restaurant and became a qualified restaurant owner from a star!

Even if celebrities have a lot of red money, it is not easy to open a restaurant for catering. To be recognized by the public, we must rely on strength! It is necessary to spend energy to explore the market rules of the catering industry, food innovation and follow-up management, otherwise, no matter how big the coffee spot is, it will be eliminated by the market!