Previously, Ma Yun put forward the concept of "new retail" for the first time at Alibaba Yun Qi Conference. "In the next ten or twenty years, there will be no e-commerce, only new retail." For a time, the capital circle began to gather new retailers, such as Ali's Boxma Xiansheng and JD.COM. 7-FRESH of COM, super species of Yonghui, Su Xiansheng of Suning, fresh octopus of Meituan and so on. Up to now, a more grounded community fresh supermarket has been derived. Compared with large-scale restaurants, small and refined community fresh food is more popular.

Community fresh food is between the standard supermarket and the traditional vegetable market, which belongs to the business model of dimension reduction, so they all sell vegetables. Why is there such a big difference between traditional vegetable market and community fresh supermarket?

Due to the difference in operating hours, community fresh supermarkets can be open all day.

The business hours of community fresh supermarkets are more flexible. Under the reasonable arrangement of personnel and goods, the morning market is open after class, and the business hours in the evening can last until around 22:00. Moreover, in order to keep the dishes fresh the next day, supermarkets usually offer discounts and low-price promotions later.

The traditional farmers' market usually focuses on the morning, attracting consumers with fresh dishes and low prices, but this access is limited and relatively concentrated in the elderly who are used to getting up early. To this end, community fresh supermarkets have sufficient advantages in operating time.

With different business entities, community fresh supermarkets are more standardized.

The farmer's market is dominated by stalls, and each business owner is the boss. They have independent channels for purchasing and supplying goods. Fresh supermarket is a supermarket run by big boss, or a business model run by boss. For example, there is only one vegetable, one aquatic product and one meat. Therefore, the management of community fresh supermarkets is more standardized, with data tracking from purchase channels to transportation and inventory management, which can achieve real-time control, strictly control losses, ensure quality and quantity, and ensure low prices.

Through the integration of different categories, community fresh supermarket can realize one-stop shopping.

From the above positioning analysis, the integration degree of fresh products in the supermarket fresh-keeping area has been greatly improved compared with the traditional farmers' market. The combination of goods based on consumer demand satisfies the convenient and fast shopping mode of consumers, especially the innovation and diversification of fresh-keeping and deep-processing products, which makes the supermarket fresh-keeping area occupy an absolute advantage in operation, and the operation of such goods is also the real profit growth point of the fresh-keeping area.