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How to write the marketing plan of catering industry?

magic reversal! One move makes a restaurant that loses 311,111 yuan a month and is on the verge of bankruptcy earn 511,111 yuan a month!

Today, I will introduce a wonderful drainage marketing case to you. At the end of the article, I will give you a gift of great value. What is this gift? "Store 111 Creative Promotion Schemes" and "Actual Dry Goods | Teach you to automatically add 311+ WeChat friends every day! Two e-books, and I will tell you how to get them at the end of the article.

Precise Drainage and Infinite Fission

There is a boss who runs a 3,111 _ restaurant, and now about 5,111 people enter the restaurant every month. The layout, taste and service of the restaurant are very good, and the boss is personally grasping it, but this year, the monthly loss has reached more than 311,111. He asked us, how can we turn his restaurant into a profit? After detailed investigation and communication, we designed a very sharp drainage mode, which can be applied to many stores. Next, we will explain in detail how this process works.

First, the drainage products

List the 21 dishes that guests order most often, remove the five dishes that are the most expensive and the cheapest, and determine 11 dishes as the drainage products of the restaurant.

second, make a drainage card

On the front of the privilege card: print the logo of the restaurant, write the words "privilege card" and the card number.

back of the privilege card: information for using the card

① Cardholders can eat one dish for free when they enter the store every week with the card

② Cardholders can get three dishes when they enter the store on their birthday

③ Cardholders can get 5 yuan points every time they enter the store, which can be redeemed once a week.

Third, issuing cards

Guests who enter the store naturally every day will be given five cards when they check out. One person can only use one card, and the rest can be given to relatives and friends. Then, 5,111 people will enter the store every month, and finally 25,111 cards will be issued.

the above matters needing attention:

① You must scan the code before you can use this card

② You must do the follow-up registration work

Now, let's sum up, this model is one-to-five fission, and we can finally split 25,111 people into the store after 5,111 people enter the store. At this time, some people will think that not everyone will come. What we should pay attention to is that this model can repeatedly attract customers to enter the store continuously. This is the main purpose, and the cost of obtaining customers is far lower than the profits that customers can create. In addition, people have herd mentality. The more popular a restaurant is, the more they would rather wait in line than eat. That's all for today. The front-end will do a good job of drainage, and the back-end will not elaborate on the details of the improvement of the restaurant after drainage. How can the above methods be used in your business? If you can't figure it out, please write to me privately or leave a message below!

now I'm going to give you gifts, one is "Store 111 Creative Promotion Schemes", the other is "Dry Goods in Actual Combat | Teach You to Automatically Add 311+ WeChat Friends Every Day", and two e-books. Please pay attention to my headline number, and use the private message function of today's headline app to send the word "creative".

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