Supply chain management of catering enterprises

Today's market competition is not between enterprises, but between supply chains. Below I have prepared an article on supply chain management of catering enterprises for you. Welcome to read it.

What is supply chain management

The more developed a country or city, the higher the level of supply chain and logistics. Supply chain is a functional network chain structure around core enterprises, which connects suppliers, manufacturers, distributors, retailers and end users as a whole by controlling information flow, logistics and capital flow, starting from purchasing raw materials, making intermediate products and final products, and finally delivering products to consumers through sales network. It is not only a logistics chain, an information chain and a capital chain connecting suppliers to users, but also a value-added chain. Materials increase their value through circulation, processing, packaging and transportation in the supply chain, bringing benefits to enterprises.

supply chain management refers to a management method that effectively organizes suppliers, manufacturers, warehouses, distribution centers and distributors to manufacture, transfer, distribute and sell products in order to minimize the cost of the whole supply chain system under the condition of meeting a certain level of customer service. It is widely used in enterprises.

overview of the supply chain of catering chain enterprises

the basic meaning of the supply chain of catering chain enterprises is to combine the characteristics and business model of the catering industry on the basis of the connotation of the supply chain. That is to say, catering chain enterprises are the core, information is transmitted through the Internet, and all links can win through unified and standardized management mode. These include raw material producers, manufacturers, suppliers, headquarters, branches and even customers of catering chain enterprises. The rapid circulation of information flow, capital flow and logistics makes supply, production, transportation, processing and sales perfectly connected. There is a good interaction and influence between catering products in the early, middle and late stages and the market.

the supply chain model of catering chain enterprises

The research on the supply chain structure model of catering chain enterprises mainly includes three aspects: first, the basic composition of the supply chain is discussed from a static perspective; The second is to discuss the flow of logistics, service flow, information flow and capital flow in the supply chain from a dynamic perspective; The third and most important point. Comprehensive evaluation of the core links in the supply chain of catering chain enterprises. And explore the impact of these links on the whole system. Through the analysis of the model, we can clearly understand the components covered by this supply chain. Know yourself and yourself, make clear your situation in the whole process, quickly find out the core competitiveness of catering chain enterprises, and put the main energy into the core competitiveness, constantly innovate and strengthen technology, so as to maximize the overall interests.

in the supply chain model of restaurant chain, there are logistics, service flow, capital flow and information flow, which are constantly circulating and passing among various entities. The headquarters of catering chain enterprises has achieved a high degree of unity in the form of information.

there is a clear flow of logistics and service in the links of raw material production bases and raw material suppliers supplying the regional headquarters and distribution centers of catering enterprises, distribution centers distributing raw materials to catering branches, and branch stores selling products to customers. In other words, the right quantity and quality of raw materials or products are delivered to the right place in the right way at the right time, which not only ensures the logistics balance but also ensures the effectiveness of the supply chain system. The capital flow is generated in the interaction between entities. Capital flow is the power to ensure the flow of materials. In this supply chain system, it is manifested by credit conditions, payment methods, entrustment and ownership contracts. Information flow is a kind of two-way flow in the whole supply chain system, which includes supply information and demand information. These two kinds of information run through all links in the supply chain and are transmitted in two directions between entities. The headquarters of enterprises in different regions manage all the branches in different regions in a unified way, while the headquarters of catering chain enterprises unify all the flows in each branch through the supervision and management of the headquarters of regional enterprises, and at the same time, rely on informationization to realize the unification of all the flows in the whole supply chain at a higher angle.

The characteristics of the supply chain of catering chain enterprises

Because the catering chain enterprises are composed of several cooperative enterprises, its supply chain is also extremely complicated and complicated. Simply put, each cooperative enterprise is equivalent to a node. Nodes are mutually restricted and interdependent, and supply and demand are dynamically balanced. The supply chain of catering chain enterprises has the following characteristics:

1. Specifically, the supply chain integrates various types of multiple enterprises, even foreign companies. It is also manifested in raw material procurement, product production, distribution processing, distribution and transportation, technological innovation, marketing and other aspects.

2. Quick response. On the one hand, with the vigorous development of China's economy and entering a well-off society in an all-round way, consumers' demands for products are not only limited to the need for food and clothing, but also the pursuit of a high-quality and high-style service enjoyment. Long-term enterprises have formulated new business strategies according to this situation change, and reconstructed and optimized the supply chain to adapt to the vagaries of the market. On the other hand, the logistics, capital flow and information flow within the supply chain flow all the time. Suppliers get demand information, transmit supply information to enterprises and provide logistics. At the same time, capital flows from demanding enterprises to suppliers, making the whole supply chain flexible. 3. Customer first. The construction and reorganization of the supply chain of catering chain enterprises are to adapt to the ever-changing market changes and adhere to the development concept of bringing higher value to consumers and obtaining more benefits. In the catering chain supply chain, consumers invisibly play the role of enterprise development guide. Customer demand drives the rapid movement of logistics, service flow, capital flow and information flow in supply chain.

Supply chain defects of Chinese catering chain enterprises

1. Lack of perfect and advanced supply chain management concepts

Catering products are mainly food, and most of the raw materials are agricultural products. Scattered farmers or small and medium-sized suppliers account for an important proportion of raw material suppliers. There is no long-term partnership between enterprises and these raw material suppliers. Trading is relatively free and lacks strategic vision.

in addition, catering chain enterprises have been adhering to the traditional procurement model. Generally, it is only carried out according to the purchasing experience of purchasing workers, and rarely makes careful observation, rational analysis and careful selection of suppliers. Such consequences often lead to a price war between suppliers, while losing the trust of suppliers. Therefore, it is easy to have a shortage game, which will eventually lead to an increase in costs and a decrease in profits.

2. Lack of fast and smooth logistics and distribution system

Most catering chain enterprises are operating in a disorganized way and have not established a systematic and standardized model. Even most chain enterprises do not have their own independent distribution centers. Therefore, although many restaurant chain stores purchase goods in bulk, they cannot enjoy price discounts, which damages the interests of the stores. At the same time, it often happens that the delivery of the distribution center is delayed, which leads to the adverse impact on business activities.

in addition, there are the following problems. The improvement of logistics quality is far behind the realistic requirements of the development of catering chain enterprises. The chain headquarters did not know the product sales in time and accurately grasp it. Therefore, the distribution frequency is not properly grasped. The network technology of distribution center is not skilled enough, which leads to low distribution efficiency and no complete system of information sharing. These problems will lead to higher logistics costs for catering chain enterprises. This has hindered the vigorous development of catering chain enterprises.

3. Lack of effective information management system

With the increasing popularity of China's restaurant chain business model, there are new problems, namely, lack of effective information technology system. Under the influence of China's planned economy and the restriction of basic national conditions, the logistics industry started late. For a long time, the development of electronic logistics in the whole catering industry has been slow. Although the managers of catering chain enterprises such as Quanjude, Yum! and Little Tail Sheep set up their own websites first, they seem to be at the forefront of the times, and even increased the convenient service of ordering meals online, while vigorously promoting new menus and new discounts. However, in the face of the procurement and information links of the overall restaurant chain system, their internal network technology seems to be inadequate. Unable to communicate with suppliers and consumers in time, so that resources and needs can be shared. The restaurant chain enterprises can't form an effective information support system and are also restricted by other factors, such as poor capital turnover, lack of e-commerce talents and slow development of information technology. This will lead to "bullwhip effect", information distortion and customer loss, which will eventually lead to the overall profit decline of enterprises.

improvement direction of catering chain enterprises

1. The data of * * * enjoyment within the group must be unified and information shared, so as to shorten the cost of the whole supply chain and improve the efficiency of each link of the supply chain.

2. change the habit of relying too much on the human brain in the current operation, and in the future, improve the operation speed and accuracy of the bottom-level operators through the integration of information systems, and provide the management with the ability of decision analysis.

3. Introduce standard cost system, implement BOM management, and unify stores, purchasing, central kitchen and logistics center. Put an end to the lack of standardization and uniformity of material coding among departments.

4. through the construction of the supply chain information platform, the seamless connection between the information systems of the group's warehouse, transportation fleet, central kitchen, dozens of stores and procurement departments can be completely solved.

5. The group headquarters has complete control over the menu and commodity master files, laying a good foundation for large-scale inter-provincial operation in the future. Through the promotion of the standard cost system, the group headquarters can control the real-time inventory and cost consumption of each store in the future, reduce unnecessary waste and cost consumption, and lay a good foundation for the so-called standardization of Chinese food. ;