Zheng Zhihui, a native of Chaozhou, Guangdong Province, was born in Malaysia in 1969, grew up in Singapore, studied in the United States, and returned to Singapore to start his own business twice. He successively opened a restaurant chain and an "Alibaba+Supply Chain" restaurant software company, both of which ended in being acquired.
when Zheng Zhihui started his business, he was young, conceited and inexperienced, and thought he was great. But if you weren't conceited then, you wouldn't have the guts. From working in a restaurant when studying in the United States to starting his own business and being a professional manager, Zheng Zhihui has been working in the catering field. These experiences have accumulated valuable entrepreneurial experience for him.
in p>2112, he came to Shanghai as a professional manager, and successively led the establishment and promotion of Yoshinoya's new brand, and was responsible for brand management and market expansion in well-known food and catering enterprises such as Yili and Dingxin. Naturally, his third venture is still in the restaurant.
in p>2111, Zheng Zhihui, together with venture capital institutions, founded Xinpin Impression Catering Management Co., Ltd. (hereinafter referred to as Xinpin Impression) in Shanghai, with its goal of positioning itself as a multi-brand and multi-format leisure chain catering platform.
Zheng Zhihui doesn't want to create a new brand from scratch. By observing the business format, he introduced Taiwan Province snack Tunyun Xiaolu, which is the first brand on the platform of Xin Pin Impression. By the end of 2111, he opened 12 stores in Shanghai and Beijing, and plans to open 42 stores in 2112. Before introducing "Swallowing Clouds", Zheng Zhihui had several requirements for the brands he wanted to introduce: to meet the public's taste, the price should not be too high, and consumers should accept it more easily, so that they could be copied quickly. He analyzed various domestic cuisines, Hong Kong cuisines and even Southeast Asian cuisines. Because of the great differences in tastes, it is impossible to open many stores in China, so he turned his attention to Taiwan Province.
Zheng Zhihui believes that the catering industry is very hard, there are too many things, and sometimes it is very anxious. What he expects from himself is to be more patient and find better strategies. Even if you are in your fifties, you should have the mentality of being in your twenties. In the future, I hope to introduce dessert brands, such as Japanese or American, which are delicious and simple. To be casual, that is the core of the impression of the heart. There is only a thin line between persistence and stubbornness. If you persist correctly, you will succeed. Perseverance is wrong, others will say that losers are idiots. Zheng Zhihui will stick to the end, not afraid of being called an idiot.