Beijing 2022 consumption season start, will continue to the end of the year

Beijing 2022 consumption season start, will continue to the end of the year, last night, 2022 Beijing consumption season activities in Beijing Global City Avenue start, will continue to the end of the year, business tourism, culture and sports fusion and interaction, on-line and off-line joint **** vibration, Beijing 2022 consumption season start, will continue to the end of the year.

Beijing 2022 Consumption Season launched, will last until the end of the year1

Eight activity plates, 24 citywide logo activities, more than 1,000 activities ..... ...On March 1, "2022 Beijing Consumption Season" with the theme of "Enjoy Beijing, Enjoy Life" was officially launched. The new season will cover online and offline channels, strengthen the integration and interaction of business, tourism, culture and sports, and through the construction of a "1+8+24+N" activity framework, continue to promote the quality and upgrading of consumption, and better meet the new needs of the masses of diversified, high-quality, personalized consumption.

Chinese tide collide with fashion

Compared with previous years, this year's Beijing Consumer Season activities are more abundant, the Chinese tide brand and the fashion shopping district will be "the same stage competition".

As the biggest highlight of this year's event, the national tide will usher in more light elements. Beijing Business News reporter learned that this year's National Tide Jingpin Festival will organize the participation of more than 150 long-established enterprises, new consumer brands, cooperative colleges and institutions, more than 10 key promotional activities held in time, is expected to drive more than 300 online and offline activities of related enterprises.

Among them, the "national tide of new consumer brand growth program" will be released soon. The plan mainly focuses on the creation of Beijing's international consumer center city, to help new consumer brands thrive. The main content of the new consumer brand vitality list collection, the old dialogue with the new brand and the final release of the national tide of Beijing products new consumer list.

Competing with the national tide brands are also many international brands. This year, Beijing's major business districts and key projects will accelerate the introduction of the first store. Beijing Business News reporter was informed that the modular STEAM programming education and entertainment intelligent robot CLICBOT Beijing first store, as well as from Sweden RK Lok Kuang ceramic headset China's first store will soon be opened in the China World Trade Center; Joy City is expected to introduce the first store more than 30 throughout the year, the introduction of more than 100 resources.

At the same time, Wangfujing, CBD, Sanlitun, Chaoqing and other key business districts in the city will carry out a series of thematic activities to bring the public a rich and colorful cultural, leisure and entertainment consumption experience. Among them, China World Trade Center has been bringing the public a variety of thematic activities such as national tide bazaar, brand flash mob, youth science and technology tournaments, interactive exhibitions, etc.;

Sanlitun Taikoo Li cooperates with Dior, POLO Ralph Lauren, Gentle Monster and other internationally renowned brands and organizes trendy and fashionable flash mob activities; Yintai Department Store centers around the female customer groups. The company's spring beauty theme-based activities, the launch of rebates, small sample distribution, exclusive goods and other play, to enhance the user experience in the store.

Online and offline **** vibration

Throughout the year, the Beijing consumer season, naturally, to drive online and offline at the same time, to achieve multi-channel chain **** vibration.

It is understood that the "2022 Beijing Consumer Season" online and offline joint **** vibration, build "1 + 8 + 24 + N" activities framework. Specifically, it refers to the "2022 (spring) National Consumption Promotion Month Beijing Consumption Season" start-up activities as a traction, open the debut Beijing, fashion Beijing, tide shopping Beijing, Zhi Huizhou Beijing, cultural enjoyment of Beijing, colorful Beijing, the search for Beijing, the quality of Beijing eight major activity plates.

The online and offline linkage will surely activate the enthusiasm of many parties at the same time. At the same time, platforms with both online and offline channels will fully mobilize resources to provide the public with multi-channel and non-discriminatory services. In the case of multi-point, for example, multi-point combined with the anniversary activities for the city residents will be issued 100 million yuan of promotional subsidies, but also relying on the Wumi, multi-point convenience stores, Metro and other offline stores, to provide online ordering store pick-up, delivery to the home and other ancillary services.

Online, e-commerce platforms such as Jingdong, DuoDuo, Ali, Suning, and ZhenHui are fully participating in a number of thematic activities such as Debut Beijing, Fashion Beijing, ChaoBuy Beijing, and ZhiHui Beijing, which are centered around the theme of "March 8 Women's Day," "May Day," "June 18th," "May 6th," "May 7th," and "May 8th."

For example, Jingdong Mall launched the "3-8 Goddess Festival", through the 3.8 yuan of hot commodities spike activities for female consumers to provide clothing, bags, beauty and other consumer experience. Meituan will release the "Beijing Global Food Map"; Tmall Gathering will launch the "Beijing Consumption Season" exclusive venue on March 1; Suning Ebay will issue 100,000 coupons for 3,000 RMB packages; Gome will issue the "True Choice Allowance" in conjunction with the special promotions on line. The "real choice allowance" of more than 60 million yuan.

It is reported that the "2022 Beijing Consumption Season" activities will be more play jittery and other new media features, to carry out all-media, multi-channel, three-dimensional publicity and reporting.

At the same time, the 2022 Beijing Consumption Season will create 24 citywide flagship events, such as the debut festival, the national tide of Beijing products festival, the car festival, the night of Beijing, the information consumption festival, etc., and continue to drive the districts, business associations and enterprises to organize more than 1,000 activities to promote consumption, to create the Beijing Consumption Season, the whole city of the festival of the consumer atmosphere.

Post-Winter Olympics Consumerism

The Beijing Municipal Bureau of Commerce said the event aims to create a strong atmosphere for all parties to actively participate in, and all people to enjoy the consumption of, to further stimulate the market vitality, release the potential of consumption, and to promote the continuous recovery and upgrading of consumption, and to serve the construction of a new development pattern.

In fact, the new round of Beijing Consumption Quarter consumption promotion activities successfully took over the Beijing 2022 Winter Olympics, and rushed before the long vacation, is destined to inspire a new round of consumption enthusiasm. The Beijing Consumption Season will also take over the consumer demand and business opportunities spilled over from the Beijing 2022 Winter Olympics.

Guo Wenjie, member of the party group and deputy director of the Beijing Municipal Bureau of Commerce, said at a previous communication meeting that the Beijing Snow and Ice Consumption Festival will seize the opportunity of the Beijing 2022 Winter Olympics and the post-Winter Olympics era to organize the city's key business districts and more than 100 snow and ice venues, release the Snow and Ice Consumption Map, and carry out a series of activities such as cloud exploration of the snow and ice venues, snow and ice project demonstrations, and snow and ice experiences. The Longfor Culture Center, Xiyue Tianjie, Xilondo Shopping Center and many other shopping malls held ice and snow themed art exhibitions.

Pinggu District will continue to organize Yuyang International Ice and Snow Season, mass alpine skiing competitions and other 10 special activities.

Just take the ice rink as an example, the warming weather has not reduced the heat of consumers on the ice rink. Beijing Business News reporter learned that most of the current Beijing outdoor mobile ice rink will continue to operate until the middle to early March, in which the Beijing Global Resort ice rink will continue to operate until March 10; Wangfujing Central outdoor ice rink is expected to be open until March 15th. The China World Trade Center will host ice-related activities from May 1-3, inviting hundreds of skaters of all ages and levels from different countries and regions.

In addition, the catering side will also be adapted to the snow and ice to launch new products. According to reports, 2022 Beijing consumer season, there will be a lot of food and beverage companies to launch the love of ice and snow food, which Li Li Douhua Zhuang, Jiahe Yipin and other restaurants to ice and snow with the same models "leek box" to meet the needs of the majority of ice and snow food enthusiasts.

It is worth noting that the "Beijing Consumption Season" will run throughout the year, and every consumer node will have promotional activities to meet consumer demand. During the Mid-Autumn Festival and National Day, the city carries out the Golden Autumn Gourmet Bazaar + Catering Gourmet Experience. Before the Spring Festival, help catering enterprises to launch the New Year's food, New Year's dinner to the home, the first month of the 15th haunted Lantern Festival and other activities; the release of the Jade Rabbit to welcome the spring New Year's food list; the release of the list of award-winning consumers; the release of the activities of the series of lists.

Throughout the year, Meituan, Dianping and other platforms, as well as the city's major food and beverage landmarks neighborhoods, shopping districts, catering upstream and downstream enterprises will be synchronized to organize and carry out related activities.

Beijing 2022 Consumption Season launched, will continue to the end of the year2

Last night, 2022 Beijing Consumption Season activities in Beijing Global City Avenue launched, will continue to the end of the year, business tourism, culture and sports integration and interaction, online and offline joint **** vibration, in the city's various districts, the Economic and Technological Development Zone, as well as a number of core business districts to organize various types of special activities.

On March 1, "2022 Beijing Consumer Season" was officially launched. The event was organized by the Ministry of Commerce, CCTV, and the Beijing Municipal People's Government***. The "2022 (Spring) National Consumption Promotion Month" organized by the Ministry of Commerce was launched at the same time.

The event spotlighted four distinctive online and offline consumption scenarios of sports, technology, culture and food, with much-loved movie characters welcoming guests in a lively and joyful manner, with Kung Fu Panda Po and Humpty Dumpty changing into Chinese costumes, and Shrek the Monster and the Little Yellow Man waving enthusiastically to the people in the queue.

"2022 (spring) National Consumption Promotion Month" period, the Ministry of Commerce will organize and hold the old Carnival, Chinese Food Aloha, China International Consumer Goods Expo and other key activities, organizing local consumption characteristics and festival features, focusing on ice and snow themed consumption, automobile Carnival, furniture consumption season, imported The company's products and services include: ice and snow theme consumption, automobile carnival, furniture consumption season, imported goods, export to domestic sales, specialty food festival, etc. The company will carry out online and offline linkage, urban and rural synergy, and diversified and integrated consumption promotion activities according to the local conditions.

On that day, "2022 Beijing Consumption Season - National Tide Beijing Products Festival" was launched, which will be held throughout the year.

Wangfujing, CBD, Sanlitun and other key business districts in the city will carry out a series of thematic activities to bring the public a rich and colorful cultural, leisure and entertainment consumption experience.

Beijing East, Multi Point, Ali, Suning, True Happiness and other e-commerce platforms are fully involved in a number of thematic activities such as the debut of Beijing, Fashion Beijing, Tide Beijing, Zhi Hui Beijing, and other activities centered around the "38 Women's Day", "May Day", "618", "618", "618", "618", "618", "618", "618", "618", and so on.

2022 Beijing Car Purchase Festival is themed "Colorful Consumption Season Car Purchase Carnival" and lasts until the end of the year. It is a great way to promote consumption by gathering automobile manufacturers, 4S stores, used car dealers, automobile service providers, and other automobile consumption whole industry chain enterprises. Online platforms such as Jingdong Auto, Guazi Used Car, and Auto Home carried out online car purchase promotions. The city's new cars, used cars, and new energy vehicles will be held on or around June 26th to promote large-scale offline consumer activities.

It is reported that the "2022 Beijing Consumption Season", as an important brand activity of the international consumption center city, will last until the end of the year, and set up a framework of "1+8+24+N" activities, including the debut of Beijing, fashion Beijing, the tide of purchase Beijing, Zhihui Beijing, cultural enjoyment Beijing, colorful Beijing. Beijing, Fashion Beijing, Tide Beijing, Smart Beijing, Cultural Beijing, Colorful Beijing, Taste Beijing, and Quality Beijing, and create 24 citywide symbolic events, such as Debut Festival, National Tide Beijing Product Festival, Car Purchase Festival, Night Beijing, and Information Consumption Festival, etc., and continue to drive districts, business associations and enterprises to organize more than 1,000 consumption promotion activities, creating a "city-wide festival" of consumption atmosphere in the Beijing Consumption Season. The city has been a leader in the field of consumer goods for many years.

"2022 (spring) National Consumption Promotion Month" is organized by the Ministry of Commerce. The company's products and services will be launched online and offline in accordance with local conditions, urban and rural synergies, and diversified and integrated consumption promotion activities.

"2022 Beijing Consumption Season", as an important brand activity of the international consumption center city, will last until the end of the year, and with the theme of "Enjoy Beijing, Enjoy Life", it will open up the first show Beijing, Fashion Beijing, Tide Beijing, Wisdom Beijing, Culture Beijing, Color Beijing, Taste Beijing, and so on. Beijing, Beijing Fashion, Beijing Tide, Beijing Zhihui, Beijing Wenxiang, Beijing Color, Beijing Taste, Beijing Quality, 8 activity plates, to create the debut of the festival, the national tide of the Beijing product festival, the car festival, the night of Beijing, the information consumption festival and other 24 citywide logo activities, to better meet the masses of diversified, high-quality, personalized consumption of the new needs.

Up to now, the "2022 Beijing Consumption Season" has brought together nearly 1,000 enterprises to promote consumption and tens of thousands of stores to participate in the event, which involves superstores, catering, e-commerce, culture and tourism, automobiles, leisure, medicine and other fields. During the event, key platforms such as Suning.com, DuoDuo, Gome, etc. will issue more than 100 million yuan of consumption subsidies to Beijing residents through consumption coupons and shopping allowances.

Beijing Consumption Season is an important brand activity for Beijing to cultivate and build an international consumption center city. It is understood that the "2021 Beijing Consumption Season" has carried out a total of 22 municipal theme activities, the city's online and offline business travel cultural and sports activities more than 3,000. By the end of December 2021, the sales of key monitoring enterprises increased by 10.8% compared with the same period in 2019, and the passenger traffic in key business districts increased by 15.1% year-on-year.