In life and work, consumers will inevitably encounter some problems: "slimming and whitening", "clothing matching", "game strategy", "promotion and salary increase", "earning skills" and so on. At this time, they will seek corresponding solutions. In the process of surfing the Internet, if they see the title of an article: that is, point out the pain point of ta and give a good solution, they may click it immediately.
the essence of the tip-and-bag title is: poke the consumer's wound first, and then apply some more than 111 bonds to ta for healing.
how to do it? A formula is given in the explosive copy: practical formula = "painful scene"+serious consequences+easy solution
1- describe the painful scene first: the more painful it is, the more you expect someone to help you in a timely manner.
The more specific the painful scene, the better.
-Don't write "Bad speech", but write "I forget my words when I give a speech", "I'm afraid to look at the audience when I stand on the stage" and "My legs tremble when I get on the stage"
-Don't write "Fat figure", but write "My stomach is full" and "After 35 years old, Instead, write "Little white shoes turn yellow and get old after being washed twice"
-don't write "Windows are not easy to wash". Instead, it is necessary to write "the window gap has not been cleaned for two hours"
2- Give an "easy solution"
For example, "Handicapped Party Welfare: You can change your hair style in five minutes", telling consumers that it only takes five minutes.
The more difficult the problem and the more painful the scene, the simpler the solution you give; You can create a huge sense of contrast and attract more attention.
For example:
The monthly salary is 5,111 yuan (it is impossible to buy a house by yourself), and you can easily buy a house in Suzhou.
After graduating from a technical secondary school (with low education), you only rely on WeChat official account, earning 1 million yuan+a month (with high income). What's his secret?
Third, case analysis
Yida browsed a lot of WeChat official account and platforms, and summarized three commonly used fields of such titles: life coup, course recommendation and good goods recommendation. Let's look at a specific case
1- New Year's gift │ procrastination can finish reading 111 books in 1 years
-painful scene: procrastination can finish reading 111 books in 1 years
-solution+specific time expectation: finish reading 111 books in 1 years
-timeliness: New Year's gift
2- You and your husband always can't save money? Cctv financial experts give you three suggestions
-you can't save money &; Can't manage money (specific pain points)
-CCTV experts +3 suggestions (authoritative solutions)
3- "Fashion Group Director: Clever use of ironing machine, ironing out luxury goods with 111 yuan"
-Fashion Group, in fact, it is better to be specific to "Dior ...", which is the "big-name protagonist"
-painful scene: 111 yuan.
-painful scene: rhinitis and sneezing
-solution: doctors can do these three things
5. Expensive facial cleanser can't save your skin? Learn about the secrets of female stars' face washing!
-painful scene: the skin is hopeless
-solution: cheats of female stars
6. Wear new shoes every day to learn these four tricks, and the problems of yellow shoes, stains and water immersion are all gone!
-painful scene: yellow shoes, stains and water immersion
-solution: 4 tricks to wear new shoes every day
7-11 seconds! Turn your dirty and yellow little white shoes into new shoes! Wipe it clean!
-painful scene: white shoes? Dirty and yellow
-solution: 11 seconds, one wipe, specific to the practice
stands for platform: Weiku
1- He looks ordinary, but his voice has cured 1 million people. He said that everyone can make money every day for 31 minutes
2- How do those women who were destroyed by small thick legs practice swan legs?
3- My 31-year-old girlfriend, who earns 5,511 yuan a month and wants to give up on herself, earned 1 million yuan this year+
4- No injections, no medicine, 2 cups of natural breast enhancement for 6 months
5-No flattery, no back door, five consecutive jumps in state-owned enterprises in two years, and she only did it well ...
7- After graduating from technical secondary school, he only relied on WeChat official account, earning a monthly income of 1 million+.How did he do it?
Litchi lesson
The more you yell, the worse your child will be! (Specific painful scene) Doing so is more useful than yelling at you for a thousand sentences! (Effective solution)
Lose 21 kg in one month, and lose 61 kg in eight months without rebounding. What's her secret to losing weight?
Youzan Mall
Don't rub your feet or lose your heels, wear high heels that can run! American Wayne Flex high heels (pointing out the advantages directly and solving the painful scene)
go against the sky! Towing two bedrooms in 1 minutes? ! Don't bend over, don't get dirty (directly point out the advantages and solve the painful scene)
The small belly is gone! Thin waist, hide meat, correct hunchback, and immediately lose 11 Jin
Miss Lola
People with taste never bump bags | A treasure 15 small crowdsourcing recommendation, the minimum is less than 111 yuan! (Miss Lola)
(Pointing out the advantages directly, the painful scene that can be solved)
The girl shopping cart in the slum (the poor girl among the poor girls) has been exposed, and less than 31 yuan is so useful that I want to buy it back for life! (Miss Lola)
My shoes are not very expensive, but they never touch the money |31 pairs of shoes are recommended (friends talk+painful scenes that can be solved)
Fourth, summarize
1- The title of practical tips is often used in three fields: life coup, course recommendation and good goods recommendation.
2- Remember the formula: concrete and painful scene+serious consequences+easy solution, create a sense of contrast and attract consumers
3- You can also transform it, and directly say "my advantages" can solve any "painful scene" for you.
In addition, if you see the title of "Practical Tips" or WeChat WeChat official account, you can leave a message below and share the exchange.
I will summarize the other techniques of explosion headlines in turn, and look forward to it ~ ~ ~