Ten golden rules for winning sales:
The golden rule of winning sales. The ultimate selling skill is improvisation.
The best selling skill is to improvise. Because different customers have different situations, including his personality, his customers, his schedule and work habits, occasions and so on. Different customers have to use different ways, including the time of our visit, manners, facial expressions, tone of voice, how to create a relaxed atmosphere, etc. These are all different.
To apply sales skills to perfection without trace, salespeople need to practice and master extraordinary skills.
The golden rule of winning sales II. Multiple roles of salespeople
An excellent salesperson should not only study products, but also study language and performance. In other words, he is not only a salesman, but also a linguist and performer. He finally achieved the goal of sales through clever language and vivid performance.
The golden rule of winning sales 3. Be good at reading words and taking corresponding measures.
A good salesman must, and most importantly, be good at reading other people's minds. He can understand people's psychology through their subtle movements and expressions, and can respond quickly and take corresponding measures to seize fighters and defeat the enemy.
Therefore, an excellent salesperson, both a soldier and a general, can not only take the lead, but also strategize. In the negotiation process or in the promotion process, he can effectively mobilize and command his own * *, nimble, firmly control the scene, and actively guide customers, rather than being led by customers.
The golden rule of winning sales. If you know how to live, you will sell.
If you know how to behave, you will sell. On the contrary, if you don't follow the rules, you can't sell it. People who know life are often careful people. He can read other people's psychology well and get along with others in a proper way. Therefore, he can quickly enter the role of selling products and let customers accept his products in a suitable way.
Of course, life skills are not born, but are realized through constant tempering. Similarly, sales skills are also mastered through constant practice. The more you practice, the better your skills and ability, as the oil seller said. Without him, only hands are familiar with ears. ?
The golden rule of winning sales. Having a good attitude and way of thinking will have a good sales effect.
What kind of mentality and way of thinking, what kind of expression and behavior. The mentality and way of thinking are the front of the car, and the expression and behavior are the car body and the rear of the car. If the front of the car goes in the wrong direction, the body and the rear of the car will undoubtedly go in the wrong direction. A good attitude and way of thinking will lead to a good way of expression and behavior, as well as a good sales effect.
The golden rule of winning sales. Creating a relaxed atmosphere is the key to successful sales.
Whether to create a relaxed atmosphere is the key to successful sales. Can create a relaxed atmosphere, can make customers smile, can make customers laugh, you open the door of customers' hearts, you can walk into customers' hearts, and customers are willing to listen to your voice. Or open the bottle cap and you can pour the water into the bottle. On the contrary, your water can't be poured in, but poured out.
At the same time, you should also pay attention to the way to open the door and the way to open the lid. If the door is unlocked, you can't slam it. If the bottle cap is loose, you can't pry it with a bottle opener or a knife like opening a vacuum cap, which will scare customers.
If the customer is unwilling to open the heart door and bottle cap because of bad mood or other reasons, you should try to open it, and the most effective way to open the heart door and bottle cap is to create a relaxed atmosphere.
The golden rule of winning sales. Humorous language is the most effective magic weapon to create a relaxed atmosphere.
There are many ways to create a relaxed atmosphere, but humorous language is the most effective magic weapon to create a relaxed atmosphere. There is a term in China Wushu, which is called "Four Couples Dial a Thousand Jin". If you use force skillfully, you can win by surprise. For example, if your opponent attacks, if you resist head-on, you are most likely to lose both sides. If you dodge sideways and steal, your opponent will jump to the ground immediately. The same is true for customers. For some problems, if you explain them positively, you may not be able to solve them, but if you use humor in another way, you only need one sentence to solve them.
The golden rule of winning sales. Smiling is the best sales guide.
Always smile in front of anyone, especially customers. Smiling not only relaxes others, but also relaxes yourself. It is a positive suggestion to oneself and others' psychology, a golden key to open the door of depressing psychology, and the sunshine after rain that dispels the dull and humid air in the heart. Smile is the best sales brochure.
Golden Rule of Sales Success Nine, Three Elements of Sales Success or Failure
The success or failure of sales depends on three aspects: first, whether the customer relationship is in place, second, whether the method is in place, and third, whether the product is in place.
Whether the method is in place and whether the product is in place are the core of the three elements. Even if the customer relationship is in place, if your method is not in place and your product is not in place, it will not work, at least the chances of success are very small. Even if you accept your products with face, customers will not pour too much enthusiasm into your products, which will make your products sell poorly and even become unsalable products, which will make it more difficult for you to promote other products in the future and even make your sales career more difficult. Just as a friend helps you several times, there is a limit to the face that a customer can give you. After all, there is still a big difference between a customer and a friend. The purpose of a customer opening a shop to do business is to make money. If he can't make money, why open a shop? What business is he in?
If the customer doesn't know how to sell the product, who to sell it to, the purpose and use of the product, whether the product can save him or not, and whether the product can make money, why should he accept your product?
The golden rule of winning sales is to close the psychological distance with customers.
Getting along with people is a heart-to-heart conversation, and so is getting along with customers.
There are many ways to close the psychological distance with customers, such as calling customers when they are sick or on holidays, sending small gifts by text messages and helping customers at ordinary times.
Closer psychological distance with customers is not only reflected in behavior, but also in our language. Pay special attention to personal words and don't abuse them? You and me? ,? You and us? Don't use places that can't be used, don't push customers to the opposite side of us, but narrow the distance between us and customers, a very subtle psychological distance, and integrate with customers.
Closing skills to win sales:
First, the method of penny wise and pound foolish
The penny wise and pound foolish method emphasizes that it is a big mistake for customers not to make a purchase decision, and sometimes even a small mistake will lead to the worst result. Through this reinforcement? Bad grades? Pressure, stimulation and forcing customers to make a deal.
If you are selling health care products, you can say: If you save this investment in health, you will spend dozens or even hundreds of times more money on treatment in the future! ? This statement is actually the application of the method of penny wise and pound foolish in daily life. In such an example, the customer is faced with two choices, one is that he can get potential benefits, and the other is that there is huge risk (if he doesn't make a purchase decision).
Second, the gradual closure method
Many customers tend to put off buying. They will say:? I'll think it over. ? Let me think again. ? Let's discuss it. ? Let's talk about it in a few days. ?
When an excellent salesperson is pushed off, he will first agree with the customer's statement: shopping should be as cautious as you, and you should think well first. You are still interested in this product, aren't you? Otherwise you wouldn't take the time to think about it, would you? They have to accept your point of view.
At this point, you press:? Just out of curiosity, I want to know what you should consider, is the reputation of our company? The other person will say:? Oh, your company is good. ? You ask him: Is that my character? He said:? Oh, no, how is that possible?
You use the method of approaching layer by layer, constantly asking questions, and finally let the other party say what they are worried about. As long as you can solve the customer's questions, the transaction becomes a natural thing.
Third, the method of assisting customers to clinch a deal
Even if many customers are interested in buying, they don't like to sign the bill quickly. He is always picking from the east and choosing from the west, constantly spinning around in product color, size, style and delivery date. At this point, the salesman will change his strategy, not talking about orders for the time being, but enthusiastically helping customers choose. Once the customer chooses a product, you will get the order.
Fourth, the comparative transaction method
Write down positive and negative opinions. This is a way to compare the advantages and disadvantages with words and urge customers to make up their minds to buy. The salesperson prepares a pen and paper and draws a picture on the paper? t？ Word list Write down the positive reasons for buying on the left and the negative reasons for not buying on the right. Under the design of sales staff, there must be more reasons to buy than not to buy, so that you can take the opportunity to convince customers to make up their minds and make a purchase decision.
Verb (abbreviation of verb) small transaction method
Buy some trials first. When customers want to buy your products, but can't make up their minds, you can advise them to buy less trials. As long as you have confidence in the product, although the order quantity is small at first, it is possible to give you a big order after the other party is satisfied with the trial.