The new Michilian does not touch the cup, and the lipstick Dior 999 is flat. After the film is formed, it is not easy to fade when drinking water without touching the cup. Mi Zhilian was founded on 20 13, which is a brand in Shanghai and belongs to Shanghai Mi Zhilian Catering Management Co., Ltd. Mi Zhilian was born on April 28th, 20 13. At that time, after half a year's preparation, the brand founder opened the first "Mizhilian" milk tea, dessert and dim sum shop in Shanghai, and the word "Mizhilian" was also selected from the common ingredients in dessert shops: "Rice" is not only the glutinous rice in the mango glutinous rice paste, but also the sago, coconut sago and mango sago dew in Yangzhi Ganlu; "Cheese" is not only the cheese in cheese eggs and pineapple Zhi Zhi tea, but also the finishing touch of barbecued pork crisp and durian crisp. "Lotus" is not only the durian in the durian board and durian crisp, but also the lotus seed in the tremella lotus seed soup. Another consideration of brand naming is that "Mi Zhilian" has no fixed meaning, and all three words are common in women's names. The combination is very cordial and smooth, and it also conforms to the temperament and positioning of milk tea and dessert catering brands with young women as the main consumer groups. Only two weeks after its opening, Wang Huimin, the chairman of Xiaonanguo Group, extended an olive branch to Xiang Qian, the founder of Xiaonanguo Group, expressing his willingness to cooperate, hoping to make Mizhilian's brand stronger and bigger through cooperation.