Lucky Coffee and Michelle Ice City are owned by cross-strait companies. Lucky Cafe, founded on 20 17, is a national chain brand focusing on coffee and a wholly-owned subsidiary of Mixue Ice City Co., Ltd. The group headquarters is located in Zhengzhou City, Henan Province. Lucky coffee brand is served by three companies, and Henan Lucky Coffee Catering Management Co., Ltd. is responsible for operation and management.

"Lucky Coffee" also takes the route of "Honey Snow Ice City". Besides coffee, there are tea, snacks and cold drinks, as well as retail products such as black tea, flower and fruit tea, ear-hanging coffee and water cups.

The Operation Mode of Lucky Coffee Honey Ice and Snow City

The model and concept of Lucky Coffee are the same as that of the tea brand Mi Xue Bing Cheng, and it adopts the parity strategy and is open to join in the whole country. At present, 1000 stores are basically franchise stores.

The game of Lucky Coffee has the shadow of a city of ice and snow. From the pricing point of view, the prices of tea products in Mixue Ice City are basically in single digits. On the expansion path, both of them chose to join the expansion, and both of them moved from the "base camp" to the national market.

The expansion of Lucky Coffee's stores, as always, keeps the pace of expansion of Honey Snow Ice City. According to the official account of Lucky Coffee WeChat, it was officially opened to the public in April 2020, with 500 stores nationwide in 202 1 and 65438+February.