We all know that the private traffic is the most accurate traffic, is the fundamental business volume, do a good job of private traffic operation, the enterprise will realize the profits of the rapid increase in multiplication. To do a good job of private traffic, there are four very key actions: First, the need for a good set of operating tools because the operation is a very long-term work, the need for people to continue to maintain, only a good tool to help operations staff to improve efficiency and reduce the cost of understanding. So the smarter the operation tools, the easier the operation staff will be. So what is a good tool? It needs to have two conditions: easy enough to understand and use, and the effect should be intuitive and visible. Take the restaurant industry as an example, many merchants want to use small programs, but do not have the ability to write code. In this case, recruiting a technician will take at least 3 months to build a usable basic small program. But when you have a good set of applet tools, it may only take half an hour to do some simple drag-and-drop to build the applet, and the way you see it is the way customers see it when they use it. In addition, this tool needs to help customers complete the order, coupons, points, mall redemption and other functions to reach the basic requirements of the restaurant. Secondly, this tool needs to be able to help merchants show their good image, brand image. Secondly, the need for a person responsible for the operation of the operation of a person in order to be able to do focus. Many catering merchants in the choice of operation, will let the store manager to do a part-time post, although it saves manpower, but also let the store manager's work has become more complex. It is necessary to manage both the store and the private area operation. If there is a dedicated person in charge of private area operations, you can set clear assessment goals and also be accountable for the results. You can also focus on drilling down on consumers, how to use tools, and industry success stories and methods. Dedicated operation is a very important thing. Third, the need for a very in-depth understanding of the consumer We have discussed this issue with a very large number of restaurant owners. We believe that first of all, restaurant owners should go to their own stores to visit the field, to observe the actual appearance of consumers. How to order with the waiter, how to look at your store's signage, this is a very important first-hand observation. Secondly, after the restaurant owner to the store to do more communication with consumers, ask him how the service today, how the food taste, to help restaurant owners get more direct feedback. Finally, the need to learn from industry benchmarks, they are very cutting-edge. Do these points, in order to y understand the consumer. It is very critical for the operation of private domain traffic. Fourth, the need to produce good interaction with the platform Many merchants think that either they will only choose the public domain to do promotion, or they will only do operations in the private domain. But in fact, the public and private domains need a very good interaction. To give an example we can understand, in the early brand awareness is not high, there is no traffic, this time the most important thing is to go to the public domain to do promotion, the online traffic into the store customers. When the customer to the store, the need to quickly turn them into private domain traffic, so that he