As the saying goes? Not to the Great Wall is not a good man, do not eat Quanjude really regret.? has always been Quanjude is the face of the Beijing duck, this 156-year-old century-old brand can be said to have earned a lot of money over the years. But now it has reached its most dangerous time, losing all three years of profit in three quarters. I think there are three most important reasons: declining word of mouth, the impact of the epidemic, and a failure to keep up with the times.

In the not-too-distant past, Quanjude was widely criticized for its mandatory service charge in some of its stores, which was as high as 10-15 percent, igniting consumer anger for its already unpopular service. In addition to this, Quanjude's poor service, expensive prices, general taste, fewer dishes and other problems are becoming more prominent, but also slowly in the word of mouth on the brand, repeat customers are much less.

In 2019, in the face of the Shenzhen Stock Exchange's annual report inquiry letter, Quanjude replied that the business has experienced a certain degree of decline, I think it should be a decline for a long time. Coupled with the impact of the epidemic, many companies have not been able to survive, Quanjude was also hit hard, losing money is inevitable, but three quarters to lose all three years of profits is a little too serious.

The rise of the post-90s and post-00s consumer groups now accounts for a significant portion of the market. And Quanjude's consumer groups are some of the more mature and old-school. Younger consumers are obviously not interested in Quanjude, which has stale dishes and lacks innovation. My friend went to eat at Quanjude once just because of its fame, and after eating there, he spat in his circle of friends and vowed never to go there again. It's clear that the aging brand is disinteresting to many new consumers.

I think Quanjude is in crisis this time, in addition to the catalyst role of the epidemic, the most important thing is its own reasons. The reputation of Quanjude is already poor, but also to die, to charge a service fee, and they do not know how to keep up with the times. Now Quanjude price reduction transformation, still can not change the old impression in the minds of consumers.

In my opinion, if Quanjude wants to survive this crisis, it has to keep up with the times, develop more dishes that cater to consumers while maintaining its own characteristics, add micro-innovations to its old techniques, and of course, improve its service quality.