1, store partition

Generally speaking, for men's wear, the division of big styles is mainly casual style and orthodox style, and the division should be reasonable, reflecting the feeling of neatness and atmosphere. If the clothes are mixed and displayed, it will bring consumers a low-grade feeling and damage the brand image. For different seasons, the placement of casual clothes and formal clothes is also different, and Chen Fang should be suitable according to the season and the location of the container.

Step 2 show the storefront

Spacious and clean storefronts give consumers the feeling of neatness, comfort and high-grade, while the crowded environment brings customers a depressed shopping atmosphere. In a spacious environment, customers feel free and relaxed, and it is more convenient for customers to choose and watch clothes. Resting areas can be set up in the store, and furniture such as sofas and coffee tables can be placed to give customers a warm feeling.

3, color style

This is the focus of shop clothing, but many shops ignore this detail, which may be related to the professional level of shopping guides. For example, when some shops display suits, it is easy to forget to match shirts and ties, and the display color of the whole container is relatively dark. If shirts and ties are displayed in a suit, there is not only contrast between light and shade, but also bright colors, which can promote the extra sales of ties and shirts. In other shops, putting a pair of orthodox shoes under casual pants is easy for some customers to "look at the clothes of this brand with special respect" and feel that there is something wrong with the taste of this brand, and what products should be matched with the same style of clothes when displaying them.

Step 4 show in the window

For the window, it is the eyes of the shop and the image endorsement of the shop. The exquisite display of the window and the perfect dress of the model will leave a good impression on the customers. Remember your brand, if the customer didn't come into the store to buy clothes at that time, it may be possible in the future. Like some of the world's top men's wear brands, their windows have brought them many effects. They played brand advertisements well and effectively promoted the sales of store products.

5. Focus position

When customers enter the store, the display wall directly opposite the customer and on the right hand side of the customer entering the store is an area that customers can easily see and the store sells well. In such an area, it is necessary to display the new products, special products, main products or promotional products of the season to enhance the sales force in an all-round way. ?

6, collocation points

(1) It's better to wear formal clothes for the meeting. A steady suit color can be matched with a shirt of the same color, and the tie should not be too eye-catching. It is best to choose plain colors and pay attention to details. If it is black leather shoes, you must not wear white socks.

(2) The small meeting inside is still dominated by suits, the colors can be fashionable, the ties can be bright, the pants should be worn, and the styles and colors of leather shoes can be slightly changed.

(3) Don't go out, you can wear whatever you want. A vest with a shirt looks very gentleman. You can wear a long-sleeved shirt inside when it is hot. Casual shoes and various watches are more suitable for this figure.

(4) Go out for a small work dinner, because they are all acquaintances, so you don't have to be too formal in your clothes. Striped pants add a little vitality, and the choice of bracelets should not be too fancy.

(5) Wear jeans to relax on weekends! It is best to choose a T-shirt with outstanding cases as a top. Show off the mobile phone you just bought! ?

You can finally rest. If you want to go shopping, wear youthful and casual clothes!

Explanation of men's display skills

1, the product is easy for customers to see.

The display of clothing products should be easy for customers to see, so as to arouse customers' interest in buying. Therefore, the display of clothing products must be eye-catching enough to make customers shine. When displaying, it is best to ensure that the products are displayed vividly, so as to attract people's attention and attract customers.

2. The product is easy for customers to find.

Since customers are attracted by the display of our clothing products, it is necessary to make the clothing products easy to find, so as to facilitate the quick transaction. If a customer walks into a clothing store and finds that he can't find the clothing products he needs, it will lower his position in the eyes of customers and destroy his image. Therefore, when displaying clothing products, it is necessary to ensure that all products are displayed, so that customers can feel that the products of clothing stores are rich and diverse; Then the products are classified and displayed, so that customers can easily find the clothing products they need. ?

3. The product is easy for customers to get.

The display of products in clothing stores should be easy for customers to get. When customers see the good display effect of clothing products, they will think of touching them with their hands and experiencing them personally. Therefore, we should pay attention to three key positions in the display of clothing products: eye position, chest position and waist position. Clothing display can give customers more opportunities to contact products and promote more transactions.

4. The products are convenient for customers to compare.

When shopping for clothes, many customers always make up their minds whether to buy or not, or whether to buy their favorite products. If the display of clothing products can quickly eliminate customers' psychological concerns, it will naturally lead to transactions quickly. This requires that when displaying products, display some set-off clothing products or contrasting clothing products next to the main products, so that customers can easily compare them. When customers make detailed comparisons, they can naturally make up their minds.

Display principles of men's clothing stores

1, color matching principle

Clothes of the same color will give people a very comfortable feeling, but they can't be put together in the same style and length under the same color, like a messy warehouse. Women like men's cleanliness, and men like women's simplicity.

2, the principle of contrasting color collocation

The cool color sets off the warm color, uses the cool color as the background color, and the warm color is embellished, and the color is bright and beautiful, which is clear at a glance. The general principle is that 3: 7 is the best collocation of warm and cold colors for men's wear. One third of the charm comes from one seventh of men's fashion?

3, the principle of rational use of space

Every men's clothing store has two areas, one is the wardrobe display rack in front of the store, which is called "living area" because of the large flow of people; The corner area of the shop is called "dead zone", which is rarely noticed. The main payment is placed in the "living area" and the clothing related to the main payment is placed in the "dead area", so that the sales performance of the "dead area" is driven by the strong flow of people in the "living area".

4. Model display should be moderate.

Many brand franchisees think that models are the best display effect, but too many models will have a negative impact on the store and make consumers mistakenly think that the men's wear brand in the store is "parallel imports". (Really is not necessarily false, and false is not necessarily true)

5. The principle of shopping guide station

A shopping guide in a men's clothing store must wear a formal suit and smile. Especially for the distribution of stations, it is best to have a special person in charge of each category area, who is professional and can quickly follow up with customers. Distance can only produce beauty at the most appropriate time.

6. Time principle

When do customers who come to buy men's clothes every day usually appear? How many times a week? Then, according to the principle of grasping the time point, the men's wear display in the store was slightly changed. Don't guess a woman's mind, there are only two kinds of guessing results, one is to win a beauty; The other one can only hehe)