Get the mind map of the course "Doing ToB sales with Zhang Lei"

Highlights of the course

The practical experience of ToB sales in 1 and 2115, and a real sales expert who grew up from the grassroots: Zhang Lei has become the sales champion in the domestic new energy industry segment, and has also taken over a sales team of dozens of people. He has rich industry experience, including textile, packaging, chemical industry, new energy, intelligent audio and video, smart office and so on. This time, Zhang Lei has systematically sorted out the more effective and easy-to-copy methods from his first-hand experience in 2115.

2. Take you to do sales with the thinking of a product manager: ordinary sales focus on: product introduction; Communication skills; Customer relationship. Zhang Lei is as concerned as a product manager: product planning; Demand analysis; Promote the realization of the goal. With this set of ideas, he can make a customer who was not interested in products directly buy an entire production line; Can also take the initiative to launch their own company's new product development and innovation and so on. The way of thinking behind this is the sales wisdom with more migration value.

3. Take you to solve the seven most intractable problems in ToB sales: how to send messages to customers to improve the transaction rate? How to sell the product to those who say "I don't need it"? How to quickly find the key decision-makers of enterprises and shorten the transaction cycle? How to win customers in a weak competitive environment? How to turn new customers into long-term customers and achieve continuous transactions? How to coordinate internal resources and avoid internal friction? How to coordinate external resources and win big orders together? Seven [mind maps], see which one is right for you at a time

Your First Mind Map Operation Book

There are so many mind maps that almost every page has a picture. The pictures drawn by the author all look very difficult, but she is afraid that this will scare most people who are afraid of painting, and she is very intimate with a lot of simple exercises to teach readers how to associate how to start painting, especially for those who are sleepy at the sight of words. Personally, I feel that there is a lot of water and relatively little dry goods. It is suitable for people who don't want to read the theory about brain memory and are a little interested in mind mapping as an introductory book.

The Complete Works of Mind Mapping

This book focuses on the development of enterprises, such as how to create an environment for employees to brainstorm without scruple, pay attention to creativity and have a large number of business examples. The example is very clear. For example, there will be a situation in a Toyota factory, and some machines will stop until new production requirements are produced. The author explains that this is related to which seven kinds of waste Toyota distinguishes, and gives a detailed explanation.

I feel a lot of water, so I can skip to read it. * * * There are seven chapters, one about memory, one about the importance of a healthy body, one about improving social skills, and the last chapter about learning. Although there is a thinking diagram of its methods attached, there are no steps to plan each picture, so I can only understand it.

Business Mind Map

There are also a lot of business examples and the importance of using mind maps for companies. This book mentions some business analysis methods, such as gap analysis maps, but I didn't see the map. I'm not sure if it's because I read an e-book or I don't have it myself. If there is a guide map, then this book is still of reference value. If not, it is not recommended to waste time reading.

In contrast, the examples in this book are rather illusory, such as the picture below.

Bozan's Learning Skills

Bozan is the developer of mind mapping, and the author of Your First Mind Mapping Operation Book is also his student. He has published a series of books, namely Bozan's Learning Skills, Starting the Brain, Mind Mapping, Fast Reading, Super Memory, Mind Mapping Practice Edition and Bozan's Innovative Thinking Skills. This book combines all the elements of the theme. If you don't have time, just finish reading it.

Put forward every detail of drawing the guide map, including the suggestion of paper and pen, and the size of the words is thick and young, which is especially suitable for obsessive-compulsive control perfectionists.

If you need association practice, you can read Mind Mapping, which contains many theories and exercises. If Your First Mind Mapping Operation Book is an introduction, then this exercise is an advanced version, which provides some questions for you to think about. It is not too difficult but there is a lot of room for thinking.

The Rubik's Cube for Mind Mapping

Different from other books, this book will combine the existing business analysis and maps, focusing on simplicity rather than drawing, so you will find that the branches are generally neat, like tables rather than a very random picture. Also introduced several websites and applications for mind mapping, full of commercial dry goods! Whether you are writing a plan, making a product, project, training, meeting or even giving a speech, you can find the right Rubik's cube. However, there are not many suggestions for business zero foundation, because there are too many concepts, and each concept may have only one paragraph or one page, and readers may spend more time understanding these concepts.

The first half explains why the grades are not good enough through stories, and the second half provides ways to use mind maps for each subject. But I didn't see the picture (probably because of the e-book), and it was all expressed in words. Personally, I think it's good to look at it in general, and there is nothing dry.

Mind Map. Business Chapter 2

is basically about sales. I haven't read many books on sales, so it's inconvenient to talk about them. As a whole, it has little to do with maps. There are many sales examples, which provide many questions to guide customers and improve their sales skills.

Generally speaking, mind mapping is a subject with a huge branch. Besides how to use mind mapping, it has also developed branches applied to learning, English, business, daily life and so on. Mind Map Application Rubik's Cube, the first one that needs business analysis, can be read by Bozan if you want to know more about how to use mind maps. The Complete Collection of Mind Maps is recommended if you want to see examples of creativity and success. If you don't want to read too many words, you can read Your First Mind Map Operation Book first. How to create a first-class salespeople's mind map

Mind map, also called mind map, is an effective graphic thinking tool to express emissive thinking. It is simple but extremely effective, and it is a revolutionary thinking tool. Mind mapping uses the skills of paying equal attention to pictures and texts, showing the relationship between themes at all levels with hierarchical diagrams of mutual subordination and correlation, and establishing memory links between theme keywords and images and colors. Mind mapping makes full use of the functions of the left and right brains and the laws of memory, reading and thinking to help people develop in a balanced way between science and art, logic and imagination, thus opening up the infinite potential of the human brain. Mind mapping therefore has the powerful function of human thinking.

Mind mapping is a method to concretize radioactive thinking. We know that radioactive thinking is the natural way of thinking of human brain. Every kind of information that enters the brain, whether it is feelings, memories or ideas-including words, numbers, symbols, aroma, food, lines, colors, images, rhythms, notes, etc.-can become a thinking center, and thousands of joint points radiate from this center, each joint point represents a link with the central theme, and each joint point represents a link with the central theme. Then thousands of joints spread out, showing a radioactive three-dimensional structure, and the connection of these joints can be regarded as your memory, that is, your personal database.

1. Appearance: Dress for success.

1. The professional suit is the "first investment".

2. Imagine what "the makeup of a successful person in your mind" looks like.

second, thinking will affect action-action will affect emotion.

1. You have a subconscious mind.

2. You have potential.

3. Success only depends on choosing the right habits.

Third, the confidence of experts:

Look directly at each other with smiling eyes.

tell each other loudly (whoever it is! I am an expert and I will teach you the correct method.

IV. Target Training Method:

Let's see what benefits you will get from this career.

Fifth, speech ability training:

Use your subconscious mind.

list any topics you are interested in.

￠ Write everyone's topics on a piece of paper, gather them together, draw lots at random, and then make an "impromptu speech".

a syllogism speech: a, what to tell? What did rB tell the story? What did rC say?

￠ Correct posture, speech and expression immediately.

VI. Definition of success:

Achieving goals, enjoying the process and making contributions to society.

success can be imitated, success can be copied, and you should follow the belief of the winner.

A successful person has: a good attitude, excellent ability and skills, and practicing 1111 times a day.

Hope is despair. Want to succeed = not succeed. Be sure to succeed = success

Practice hard: practice skills, practice ability; practice skillfully: practice attitude, practice mind.

seven, how to plan: seize the biggest trend.

actions lead to results, but only the right actions and all-out actions lead to the right results (success).

8. Winning the championship is a habit.

1. Sales champion: Punch hard and do more than required.

2. Be positive but don't be impatient, and think accurately.

3. Ask yourself two questions: 1. What did I learn today? 2. How can I do better tomorrow?

4. Great achievements are the accumulation of small achievements.

5. Success means success in every link, and the champion is very strict with everything.

6. Sales champion: Pay attention to credit and keep promises.

7. Sales champion: Take the lead and pursue the victory.

8. Sales champion: Pay attention to credit and keep promises.

9. The sales champion starts with visiting 21 customers every day.

11, the sales champion has no excuse.

11. Sales champions never underestimate their competitors.

12, continuous success champion is the real great champion.

13, don't take the people around you as opponents, but take the world champion as opponents.

14. You will grow under pressure. The champion took the initiative to challenge the pressure.

Nine, no one is born to be able to jump high, and the method is learned the day after tomorrow.

1. People should be confident, but not arrogant.

2. Billionaires start with 111 yuan, and 111 yuan starts with exchanging business cards and establishing customer files.

3. Insist on innovation, so that you can enter the field with the least competition.

4. Write down in black and white: "11 aspects that I can do better"?

11. Action comes from vitality.

1. It doesn't matter if you fail (lose). The key is to review. Active review is the mother of success.

2. manage the prospects.

3. A top salesman sells his own attitude.

4. There is nothing wrong with my life except my attitude.

5. Attitude is a choice, and you can make your own choice.

6. You must take the initiative to compete with all the masters in the world. Success is a choice. Champion is a choice.

Xi. The first decision to become a champion (the top person in all industries): make up your mind.

1. Make up your mind = cut off all retreat!

2. There are only two kinds of people: first, the upper class (people who aim at the first), and second, the lower class.

3. When a person makes up his mind, his subconscious mind can provide unlimited energy.

4. The sales champion doesn't care about the coldness of others. The first place does not entertain with ordinary people, but only cooperates or competes with first-class people.

5. The champion actively influences others and also influences others to become champions.

6. The sales champion is not an individual, but a team that has team spirit and supports each other. Lead the team to become a champion.

the key to becoming a sales champion is to have a strong motivation (with sufficient reasons).

1. Success is a psychological game, constantly giving yourself reasons to work harder.

2, stronger motivation (this year! ! This month! ! ! )

3. Examples of motivation: buy a computer for my daughter; buy a set of teaching materials for my son; open a small shop for my wife; provide better training for enterprises

13. Two ways to persuade anyone:

Give him pain (what pain will there be if you don't sell products).

XIV. Persistence of the champion:

￠ Sincerity

￠ Down-to-earth

￠ Modest learning attitude

￠ Good personality

￠ Maintain a grateful attitude

￠.

XV. Champions are born from continuous "learning" and "practicing".

1. A great player had a great coach before him.

2. A successful coach will pass on the habit of success to the failed members.

3. Make yourself a success before you can teach others how to succeed.

4. Have the image of a successful person.

5. Try your best, it is better to work harder than others!

XVI. Sales champions are all visiting big customers, and they are more courageous than others.

1. Visit the bosses of listed companies

2. Visit the top companies.

3. What most people lack is courage.

4. The champion always visits the key people, first the assistant of the key people.

5. Telephone visit is the fastest means of transportation, including door-to-door visit and letter visit.

Examples of key skills of telephone call:

￠ "I have important data to send to the boss. May I have your name?"

￠ (to the secretary) "I have a personal matter with the boss".

￠ "I can improve the performance of your enterprise".

I can give a lecture for your company for free.

XVII. Belief of the winner:

1. If I can't, I will. If I must, I will.

2. Everything that happens to me will have its purpose and help me.

3. The past is not equal to the future.

4. A friend who is strict with you is a true friend.

5. The manager should pay attention to how his employees behave correctly. Every private effort, however, will have multiplied returns, and it will appear in the public

6. When you get off work, it is time to surpass others, and when others stop visiting customers, it is time to act.

7. I acted immediately because I was miserable.

8. Advanced wisdom comes from hard work and practice. Please work harder than Jordan in order to succeed.

9. If you don't get what you want, you will get better.

11. Winners will see it after they believe it. Losers see first, then believe.

11, the universe is round, the universe is balanced, the universe is black and white, and cause and effect go hand in hand. Without experience and hard work, everything gains.

12, the difference in grades is only in yourself, and you should be 111% responsible for your own results.

13. To change things, you must first change yourself. To make things better, make yourself better first. He who cannot change himself cannot change anything.

14. If the result is wrong, then your behavior is wrong, and your thought is wrong: thought-behavior-result.

18. One-time winning method:

1. One-time selling and closing method: you absolutely believe in your products or services, and you don't have to explain too much to customers, just ask customers to buy, close and join at once. (also known as "5-minute closing method").

2, physical training (walking like the wind, explosive action.