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What are the market segments of the hotel industry?

1. Business hotels

mainly serve business activities by receiving guests. This kind of guests have higher requirements on the geographical location of the hotel, and require the hotel to be close to the urban area or the business center. Its passenger flow is generally not affected by the season and has a big change. Business hotels have complete facilities and services.

2. Holiday-style wine

It is mainly used to receive guests on vacation, and it is mostly built near seashores, hot springs and scenic spots. Its operation is seasonal. Holiday hotels require better entertainment facilities.

3. Theme hotels

reflect the architectural style, decorative arts and specific cultural atmosphere of the hotel with a specific theme. General history, culture, cities, nature, myths and fairy tales can all become themes, such as Weiai Boutique Fashion Theme Hotel.

4. Long-stay hotels

provide long-term accommodation services for renters. Most of these hotel rooms are family-style, mainly suites. The largest rooms can be used by one family, and the smallest rooms have single rooms for one person only. It not only provides general hotel services, but also provides general family services. Conference hotel.

It is a hotel that mainly receives conference visitors. Besides accommodation and entertainment, it also provides services such as pick-up and drop-off stations, conference materials printing, video recording and tourism for conference delegates. It is required to have relatively complete conference service facilities (conference rooms, simultaneous interpretation equipment, projectors, etc.) and fully functional entertainment facilities.

5. Sightseeing hotels

mainly serve tourists, and are mostly built in tourist spots. Their operating characteristics should not only meet the needs of tourists for food and accommodation, but also require public service facilities to meet the comprehensive needs of tourists for rest, entertainment and shopping, so as to make the tourism life colorful and enjoy spiritually and materially.

6. Budget hotels

Budget hotels are mostly prepared for tourists, with low prices and convenient service. The characteristics can be said to be "come and go quickly", the overall rhythm is faster, and the mode of mutual benefit between lodgers and merchants is realized.

7. Chain hotels

Chain hotels can be said to be the boutique of budget hotels, and well-known brand hotels such as Motel and Home Inn are occupying more and more market shares.

8. Apartment hotel

Apartment hotel attracts lazy people and busy people. It first started in Europe in 1994, which means "hotel-style service, apartment-style management". At that time, it was a property rented to tourists in the tourist area for temporary rest, which was managed by a special management company. It was both a hotel and equivalent to a personal "temporary residence". These properties have become the embryonic form of serviced apartments. ?

Extended information:

Services and facilities

The basic equipment of a hotel room includes a bed, a wardrobe, a sofa, a telephone, a TV and an alarm clock. There is also a refrigerator, which contains all kinds of drinks, alcohol and snacks. All of them need to be charged extra (except hotels) and paid at checkout. Hot water bottles (or electric kettles), water cups, instant coffee, tea bags, creamer and sugar are also available in the room for guests to use free of charge.

except for very cheap hotels, rooms usually have separate bathrooms with toilets, bathtubs and showers. Nowadays, more and more hotels are equipped with WIFI and internet access services, which are free or extra.

Grade

The price and quality of a hotel are usually determined by the services it provides. Since the end of the 21th century, the number of tourists around the world has greatly increased, and the service level of hotels has also improved a lot. Generally, all countries in the world take the hotel rating standard (from one star to five stars) as the hotel star.

Burj Khalifa in Dubai, the second largest city in the United Arab Emirates, claims to be the only seven-star hotel in the world, offering all kinds of top-class services, equipment and international boutique brand products (five stars according to hotel grade standards).

Five-star hotels are the highest-level hotels, and generally include many ancillary facilities, such as swimming pools, spas and restaurants. The service level of five-star hotels is called the highest level of service, so the word "five-star service" often appears in life, referring to the highest level of enjoyment and living standards.

Reference: Baidu Encyclopedia-Hotel