Product advertising film e-commerce video manufacturing belongs to the new media and content marketing, is in the Internet marketing tendency is more common in a kind of advertisement dissemination, and due to the current e-commerce video industry competition is very fierce, the audience of the ordinary e-commerce video is also a love and care.
And to enhance the dissemination of e-commerce video effect, should be in the creative aspect of the brain, the following ten strokes may bring some inspiration to the manufacture of product advertising film short video, so that the product advertising video creativity
One, the use of microfilm way, through the story to transmit the relationship between the goods and the audience, provoke the audience to hunt for curiosity.
Second, the use of documentary techniques, through the real picture, to transmit to the audience the role of goods in the period of development.
Three, after a simple and clear demonstration, highlighting the goods have **** the same advantages, can be compared with similar products, so that the advantages of the product more obvious.
Four, with the witty expression of the characteristics of the goods, in a relaxed and happy atmosphere, the audience can better accept the advertising information and leave a deep impression in the mind.
Fifth, the use of hyperbole, raise the question, and then naturally lead to the product, providing a way to deal with the problem.
Sixth, don't separate from the current hotspot, in Taobao product advertising clip video pointing out the social hotspot and product contact, lead to the commodity theme.
Seven, to strengthen the visual and auditory impact on the senses, in the sound, picture and other aspects of the strengthening of rendering, to leave an unforgettable impression on the audience.
Eight, often see some TV spots invited celebrities endorsement, with the public influence of celebrities, to improve product awareness, to absorb the eyes of the target audience, stimulate the desire to buy.
Nine, Taobao product advertising film short video can be set up through suspense, triggering the audience's curiosity, so that their attention is more focused, and then lead to the concept of goods.
Ten, invited well-known experts or the general public to prove the authenticity and advantages of the goods, can let the audience better believe the effect of the product, so as to improve the Taobao product advertising film short video marketing efforts, arrived at twice the result with half the effort.