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Historical evolution of Asahi beer
1889 (Meiji 22nd year) ■ Osaka Maijiu Company (predecessor of Asahi Maijiu Co., Ltd.) was established (165438+1October). Japan Brewing Company and Sapporo Beer have

Limited companies have also been established, ushered in the prosperity of the Japanese beer industry.

189 1 (in the 24th year of meiji) ■ completion of saitiancun brewery (Asahi brewery) (65438+ 10).

1892 (Meiji 25th year) ■ Asahi Beer was published (May)

1893 (meiji 26) ■ reorganized into osaka mai JIU co., ltd (February)

■ At the Chicago World Expo, "Asahi Beer" won the best prize (65438+ 10).

1897 (Meiji 30th year) ■ Authentic beer house Asahi Xuan No.1 opened (July) 1900 (Meiji 30th year) ■ Asahi draft beer, the earliest bottled draft beer in Japan, came out.

■ "Asahi Beer" won the best prize at the Paris World Expo.

1906 (meiji 39) ■ A Le, Osaka, A Le, and A Le, Sapporo jointly established Greater Japan A Le Co., Ltd. (March).

1907 (40 years of Meiji) ■ Sanya brand "Ye Ping Champagne Soda" came out.

192 1 (Dazheng 10) ■ Hakata Factory (Asahi Beer Hakata Factory) was completed (April).

1927 (2 years of Showa) ■ Nishinomiya Factory (Asahi Beer Nishinomiya Factory) was completed (65438+ 10).

1930 (5 years of Showa) ■ The pure beer yeast preparation "edible raw yeast tablets" came out (May).

1935 (Showa 10) ■ "Asahi Dark Beer" came out (April)

1949 (the 24th year of Showa) ■ Asahi Maijiu Co., Ltd. was established (September). Yamamoto became the first president of Saburo. According to the law to avoid excessive concentration of economic power, Taisho Sanjie Company is divided into Asahi Sanjie Company and Japan Sanjie Company.

Corporate headquarters/Tokyo

Branches/Tokyo, Osaka, Hiroshima, Shikoku, Kyushu

Factory/Hakata Xigong Kaitian My Wife Bridge 1950 (25th year of Showa) ■ New Japan Glass Co., Ltd. was established (September). (later Asahibeer Paxco. Ltd merged with Ishizuka Glass Co., Ltd. in June 2003. )

195 1 (twenty-sixth year of showa) ■ Four Fragrant Oranges in Bai Yali and Golden Deer Song Soda in Wu Ke came out (165438+1October).

1954 (the 29th year of Showa) ■ Contribution to JAL Whisky Co., Ltd. (August)

1957 (32nd year of Showa) ■ The special Asahi beer "Golden Beer" came out (March).

1958 (Showa 33) ■ The earliest canned Asahi beer in Japan came out (September).

1962 (Showa 37) ■ Omori factory in Tokyo was completed (May). (Later Tokyo factory, closed in 2002)

1963 (Showa 38) ■ "Asahi Bottled Draft Beer" and "Asahi Extra Large Bottled Draft Beer" came out (May).

1964 (Showa 39) ■ "Asahi Stani" came out (March)

■ Established Hokkaido Asahi Maijiu Co., Ltd. through joint venture with local capital in Hokkaido.

1965 (40 years of Showa) ■ The world's first outdoor fermentation wine storage tank was developed and put into use in Xigong, Woqiqiao and Bodo factories successively (March).

1966 (showa 4 1 year) ■ Masayoshi Nakajima became president (February)

■ The beer factory of Hokkaido Asahi Maijiu Co., Ltd. (Asahi Beer Hokkaido Factory) was completed (April).

■ Park Factory (Asahi Beverage Co., Ltd. Park Factory) completed (65438+February)

1968 (showa 43) ■ "Asahi Heisheng Stani" came out (65438+ 10).

■ Won the first Agrochemical Award (Japan Agrochemical Society) for "Development and practicability of outdoor fermented wine storage tanks" (April).

1969 (44th year of Showa) ■ "Born in Japan" marked with "shelf life" officially came out (March).

■ The earliest beer coupon in Japan was issued (June) 19 70 (Showa 45) ■ The lactic acid bacteria preparation "Lekutong Tablet" came out (September).

197 1 (46 years of Showa) ■ Gao Qiao Jilong became president (February).

■ The earliest aluminum can beer in Japan came out (June)

1972 (showa 47) ■ sanya vending machine company (now Asahi beverage co., ltd.) was established (March).

■ Completion of Fukushima plant (soda department) (June)

1973 (showa 48) ■ Nagoya factory completed (April)

1975 (50 years of Showa) ■ "Agrochemical Technology Award (Japan Agrochemical Society)" won the prize (April)

■ "Schwartz Award (American Brewing Technician Association)" was awarded (10).

1976 (showa 5 1 year) ■ Gao Qiao geelong is the president and Song Zhi is the president (March).

1977 (fifty-two years of Showa) ■ The earliest aluminum barrel "Asahi draft beer mini barrel" (7 liters) in Japan came out (May).

1978 (53rd year of Showa) ■ Updated the label pattern of "Asahi Beer bunsen burner" (March).

1979 (Showa 54) ■ Completion of Fukushima Factory (Beer Department) (March)

■ Asahi Beer Park was established (April)

■ "Agrochemical Technology Award (Japan Agrochemical Society)" won the prize (April).

■ "Asahi Draft Beer Mini Barrel" (3 liters) came out (May) 1980 (Showa 55 years) ■ Obtained the trademark right of "Baiyalice" (165438+1October).

1982 (showa 57) ■ Murai was appointed as the president (March)

■ Cooperation with Lu Yunbao (Germany) (1 1 month)

1983 (Showa 58) ■ Obtained the trademark right of "Wukelu Jinsong carbonated beverage" (65438+ 10).

■ Obtained the production and sales license of Lv Yun Bao Company (April)

1984 (Showa 59) ■ Chiba Korean Medicine Research Institute (Asahi Health Medicine Co., Ltd.) was established (September).

■ Asahi Beer Life Culture Research and Promotion Consortium (Asahi Beer Co., Ltd. Academic Promotion Consortium) was established (165438+ 10).

1985 (60 years of Showa) ■ Declaration on the introduction of CI technology (1October)

1986 (showa 6 1 year) ■ "New Century Plan" started (1 month)

■ A "mellow and refreshing" new product "Asahi Draft Beer" came out (February).

■ Murai Mian is the president and Sakaguchi Kotaro is the president (March).

1987 (Showa 62) ■ ASAHISUPERDRY, the earliest draft beer in Japan, came out and became a hot commodity that set off a revolution in the beer industry (March).

■ Signed a hop planting contract with Halata Farm (German) (June).

1988 (showa 63) ■ cooperated with bath export company (UK) to import and sell "bath light white beer" (March).

■ Set up an "Ancestor Monument" in Chuitian to commemorate the older generation of employees and peers since they started their business (April).

■ acquire more than half of the shares of NIPPONNATIONALSEIKANCO. Limited, and began to invest in the canned business (April). (In 2004, the shares were transferred to Toyo Canning Company. )

■ Asahi Beer Wine Co., Ltd. was established.

■ Asahi Beer & Beverage Manufacturing Co., Ltd. (Asahi Beer & Beverage Company) was established (65438+ 10)

1989 (the 64th year of Showa/the first year of Heisei) ■ The company was renamed "Asahi Beer Co., Ltd." (65438+ 10).

■ Asahi Beer Art and Culture Consortium was established (March)

■ The new headquarters buildings "Asahi Mansion" and "Asahi Chaogan Auditorium" were completed in Woqiqiao, Tokyo (65438+ 10).

■ The low back pain center "Asahi Building Clinic" was established in the new headquarters building 1990 (two years after Heisei) ■ Asahi West Lake Beer Asahi Beer was established.

Beer Beverage Co., Ltd. (now Asahi Beverage Co., Ltd.) (September)

■ Hand over the "International Exchange and Learning Center" to Shougu Town (165438+ 10).

199 1 (heisei 3 years) ■ Ibaraki factory completed (April)

1992 (heisei 4 years) ■ Asahi beer food co., ltd (Asahi health food co., ltd) was established (March).

■ Kotaro Sakaguchi is the president and Yuji Seto is the president (September).

1993 (5 years since heisei) ■ won agrochemical technology award for successfully developing Asahi beer' Asahi Chaogan' (Japan Agrochemical Society).

1994 (6 years of heisei) ■ invested in Hangzhou west lake beer Asahi (stock) co., ltd. in China, signed a contract for technology supply and production license, and started its formal development in China (65438+ 10).

■ "Asahi draft beer with a draft beer" came out (February)

■ Asahi Beer Pharmaceutical Co., Ltd. (Asahi Health Pharmaceutical Co., Ltd.) was established (March)

■ Merger with Hokkaido Asahi Beer Co., Ltd. (July)

■ Asahi Beer, the earliest product jointly developed by Japan and China, came out (September).

■ Canadian molson Company began to produce "Asahisuperdy" locally (September).

1995 (7 years of Heisei) ■ The first local beer restaurant in Tokyo, "Brewery Draft Beer Lany", was opened (March).

■ Signed cooperation agreements with Melo Company of the United States on several projects (July)

■ "Merlot Beer" came out (September)

■ "Asahi Dark Beer" came out (65438+ 10)

■ Obtained the management rights of Beijing Beer Asahi Co., Ltd. and Yantai Beer Asahi Co., Ltd. together with Itochu Corporation (65438+February).

1996 (8 years of Heisei) ■ Dashanqi Mountain Villa Art Museum opened (April)

■ Signed a comprehensive cooperation agreement with Bath Brois (UK) (May).

■ Asahi Beer & Beverage Co., Ltd., Asahi Beer & Beverage Manufacturing Co., Ltd. and Hokuriku Asahi Beer & Beverage Manufacturing Co., Ltd. merged, and the company name was changed to Asahi Beverage Co., Ltd., which officially started operation as a beverage production and sales enterprise (July).

■ Yantai Beer Asahi Co., Ltd. "Asahi Beer" came out (July)

■ Opening Asahi Beer European Office in the UK (September)

■ 100% waste recycling was realized in Ibaraki factory (165438+ 10).

■ "Heiping 8-year OA Network Award (Japan Office Automation Association)" won the prize (165438+ 10).

■ "96 Culture and Art Sponsorship Award (Culture and Art Enterprise Sponsorship Association)" won the prize (65438+February)

■ Barreled limited-edition products "Amber Time" and "Bellevue" came out (65438+February).

1997 (9 years of Heisei) ■ Won JMA Comprehensive Market Excellence Award (Japan Energy Association) (March).

■ Obtained ISO9002 certification in the blow molding factory (May)

■ Won the "13 Enterprise Publicity Award Excellence Award (Economic Publicity Center)" (July).

■ Set up China Representative Office in Beijing (September)

■ Asahi Beer R&D Center was established as the R&D base of Asahi Beer Group (10).

■ Won "1997 Outstanding Advanced Research Institute Award (Nihon Keizai Shimbun)" (65438+ 10).

■ 1997 "Oriental Economy Award" Company of the Year (65438+February).

■ Won "1997 Japan Management Quality Award (Socio-economic Production Headquarters)" (65438+February).

■ Established Shenzhen Tsingtao Brewery Asahi Co., Ltd., merged with Tsingtao Brewery Company, the largest brewery in China, and started the factory construction. (65438+ February)

1998 (heisei 10) ■ won the 23rd economic prize (economic prize) (65438+ 10).

■ Won the "New Energy Consortium President Award (New Energy Consortium)" (February).

■ China Yantai Beer Asahi Co., Ltd. started the localized production of "Asahi Overheating" (March).

■ Asahi Beer "Asahi Super Dry" began to be sold in Taiwan Province Province (March).

■ Established Asahi Beeru. American companies (April)

■ Won the "Seventh Earth Environment Award (Japan Industry News Agency) Minister of International Trade and Industry Award" (April).

■ The new "Sydney Wine Bottle" came out (April)

■ Established Asahi Glass Beer Europe Co., Ltd. (May)

■ Shikoku factory completed (June)

■ The Ecological Report won the Special Award of Environmental Action Plan Award (National Association for the Promotion of Environmental Protection) (June).

■ In the 1998 World Beer Cup attended by 280 enterprises from 20 countries and breweries, "Asahi Heisheng" won the prize (August).

■ The whole plant realizes waste 100% recovery (1 1 month).

■ "Asahi Superdry" signed a special sales contract with German Binding Group (165438+1October).

■ Fukushima factory obtained ISO 1400 1 certification (65438+February).

■ The domestic beer market ranks first. (65438+ February)

1999 (heisei 1 1 year) ■ Yukio seto is the president and Shigeo Fukuda is the president (1 month).

■ Establishment of Okinawa Asahi Sales (Factory) (65438+ 10)

■ "Asahi Draft Beer Fuji Mountain" came out (April)

■ Introduce a new production mode "Freshness Management Production System" in the whole domestic factory (May)

■ Won the "Corporate Social Contribution Award (Asahi Shimbun Cultural Consortium)" (May)

■ Asahi Beer' Asahi Super Dry' production started in the most advanced factory-Shenzhen Tsingtao Beer Asahi Co., Ltd. (May).

■ Won the "Special Award of the Second Ozone Layer Protection Award Jury (Industrial Journal)" (August)

■ Release Asahi Beer Group's medium-term business plan "Asahi Innovation Plan 2000" (September)

■ In 2000 (Heisei 12), it won the "1999 Outstanding and Emerging Enterprise Award (Nihon Keizai Shimbun)" ■ "Asahi Super Beer" came out (65438+ 10).

■ Develop the local production business of European "ASAHISUPERDRY" in Prague Beer Company, Czech Republic.

■ Asahi Beer Headquarters and Asahi Beer R&D Center obtained ISO900 1 certification (August).

■ Asahi Beer Medicine (strain) [now Asahi Health Medicine (strain)] "Super Beer Yeast" and "Super Beer Yeast Z" came out (September)

■ Asahi Beer Group's medium-term business plan was announced (10)

■ Won the Millennium Special Award for Outstanding and Cutting-edge Undertakings (Nihon Keizai Shimbun) (165438+ 10)

200 1 (heisei 13) ■ The sparkling wine "Asahi Beer Bunsen Wine" came out (February).

■ Implement the merger with the marketing department of JAL Whisky Co., Ltd. (April)

■ Starting to sell Chile's high-quality wine "Calitra" came out (September)

■ Asahi Beer Co., Ltd. Champion Forest College obtained international forest certification and FSC certification (September).

■ Won the Asahi Beer Art and Culture Consortium Cultural and Art Sponsorship Award (Finance) and 200 1 International Exchange Award (65438+February).

■ The domestic market share of beer and sparkling wine ranks first in China (65438+February).

In 2002 (heisei 14) ■ Shigeo Fukuda became the president and Hiroichi Ikeda became the president (65438+ 10). Shenzhen Tsingtao Brewery Asahi Co., Ltd.

■ "Asahi Superdry" won the 20th anniversary special prize of "Japan Economic Excellent Products and Services Award".

■ In cooperation with Benrot Group in Thailand, we began to produce "‘ASAHISUPERDRY'" in Thailand.

■ Won "1 1 Global Environment Award, Minister of Environment Award (Japan Industry News)" (April)

■ Completion of Kanagawa Plant (May)

■ Asahi Beer Food Co., Ltd. and Asahi Beer Pharmaceutical Co., Ltd. merged to form Asahi Health Pharmaceutical Co., Ltd. (July)

■ Obtained the domestic sales right of China famous brand beer "Tsingtao Beer" (August).

■ Asahi Beer Co., Ltd. and Orion Beer Co., Ltd. reached an integrated business cooperation agreement (August

■ Transfer liquor business through Concord Fermentation Industry Co., Ltd. and Asahi Kasei Co., Ltd.

■ Asahi Xiehe Liquor Manufacturing Co., Ltd. was established ... (June 5438+October 20061October merged with NIKKA whisky (strain))

■ Won the Nikkei Outstanding New Business Award (1 1).

■ SMILESUPPORT (strain) [current Asahi market (strain)] was established (65438+February).

■ Asahi Health Pharmaceutical Co., Ltd. merged POLAFOODS Co., Ltd. into a subsidiary (65438+ 10)

■NIKKA Whisky (strain) Hokkaido Factory won the "Minister of Man and Environment Award for Contributing to the Natural Environment" (April).

The licensed production of "‘ASAHISUPERDRY'" began in Orion Beer Co., Ltd. (May).

■ Sparkling wine "Asahi Beer' Bunsen 'aqua blue" was newly listed (July).

■ "Asahi Dianyi" beer-flavored refreshing beverage is newly listed (165438+ 10).

■ The company name of ■SMILESUPPORT was changed to ASAHIFIELDMARKETING, which strengthened the system.

■ Newly established Corporate Social Responsibility Committee (65438+February)

■ Release the "Second Medium-term Business Plan of the Group" (February)

■ "Asahi Senior Draft Beer Cooked" is newly listed (March)

■ Established a joint venture with Master Kong, the largest food business group in China, and established a refreshing beverage management company-Master Kong Beverage Holdings Co., Ltd..

■ The new factory of Beijing Beer Company was completed, and the "new" Beijing Beer was listed (May).

■ Obtained the commodity sales right of GANCIA, a famous Italian sparkling wine manufacturer, in Japan (June).

■ Increase the investment proportion of Korea Haitai Beverage Co., Ltd. to make it a consolidated settlement subsidiary of Asahi Beer (July).

■ Change the CSR Committee to "Group CSR Committee" to strengthen the corporate social responsibility system (September)

■ Invested in the liquor sales company of Korea Lotte Group and established Lotte Asahi Liquor Company (165438+ 10).

■ Won the "IR Excellent Enterprise Award (Japan Investor Relations Conference)" (65438+February)

■ Developed black tea-flavored alcoholic beverages with French company FAUCHON * * and began to sell "FAUCHON fragrant black tea wine" (February).

■ Sparkling wine "Asahi Beer' Bunsen Gold' went on the market (February)

■ Establishment of "Youth Drinking Prevention Fund" (March)

■ Acquisition of all shares of "SANWEL Co., Ltd.", a health food sales company (March)

■ Join the new market (April) and "Asahi Xinsheng 3" (other brewed wines) will be listed (165438+1October).

■ A new space for enjoying wine and food "Asahi Beer Subsidiary Building" was grandly opened (May).

■ Champion Forestry Research Institute obtained CoC certification (forest management agreement) (July).

■ Acquisition of shares in ice beverage manufacturers "ELBEE Qiyu Co., Ltd." (May) and "ELBEE Nagoya Co., Ltd." (September)

■ "Asahi Yeast" beer was launched and "limited sales" was implemented (September).

■ British SHEPHERDNEAME Company began to produce "Asahi Super Dry" (September).

■ "Every moment of Asahi Super Yeast's draft beer" is sold in winter and in regions (165438+ 10).

In 2006 (Heisei 18) ■ The practical verification test of renewable organic resources industrial alcohol was started in Dao Jiang, Okinawa Prefecture (1).

■ Develop and promote "large-caliber crown hat" with Professor Dongjin of Waseda University. (February)

■ Ikeda Hiroichi became the president. Takeshi Toda became president. (March)

■ Acquisition of shares in pioneer enterprises producing baby products and Tang Guang Co., Ltd.. (May)

■ Established "Shandong Asahi Luyuan Agricultural High-tech Co., Ltd." with Sumitomo Chemical Co., Ltd. and Itochu Corporation of Laiyang City, Shandong Province.

■ Established "Zhejiang West Lake Beer Asahi Co., Ltd." in Huzhou City, Zhejiang Province, China. (May)

■ "Asahi Guben South" came out. (May)

■ "Asahi Prime Time" came out. (June)

■ Hokkaido limited beer "Asahi North Craftsman" came out. (July)

■ Opening lecture of "Young Warrior Training Course" for senior high school students' environmental training (August)

■ Limited sales of "Clearblack born in Japan" thick sparkling wine. (September)

■ Organize an environmental class for primary school students, "Children's class in the morning breeze, children's class in the forest" (10).

■ "Asahi Gokuuma" came out. (10 month)

■ Sparkling wine "Asahi Zeitakubiyori" came out. (165438+ 10 month)

■ Business and capital cooperation with Keguomei Co., Ltd. (February)

■ Introduce solar power generation in Bodo factory. (February)

■ "Asahi Draft" came out. (February)

■ "Asahi Superdry" celebrates its 20th birthday. (March)

■ Ibaraki Factory began to produce low-alcohol beverages (March) and soft drinks (May), and integrated beverages were industrialized.

■ "Asahi Stylefree" came out (March)

■ A wholly-owned subsidiary of Heguangtang Co., Ltd. (April)

■ "Second Training Course for Young Soldiers" for senior high school students (August)

■ The first product "Tomate" jointly developed with Keguomei Co., Ltd. came out. (September)

■ "Asahi Ajiwei" came out. (10 month)

■ Organize the "Asahi Forest Children's Classroom" (10), an environmental classroom for primary school students.

■ The new factory of Zhejiang Xihu Beer Asahi Co., Ltd. (Huzhou City, Zhejiang Province) was completed. (10 month)