1. There are many themes to choose from

There are many themes to choose from in modern catering business promotion. The theme of food is the central idea to be expressed in all catering activities, which determines the attractiveness of catering activities to the market. When determining the theme, we should conduct a solid demand survey. Generally speaking, the optional banquet themes can be divided into the following categories:

Regional and ethnic themes, such as local theme activities: Canal Banquet, Yangtze Banquet, Changbai Banquet, Lingnan Banquet, Bashu Banquet, Mongolian Flavor, Uygur Flavor, Thai Flavor, Japanese Cuisine, Arabic Flavor, Italian Flavor, etc.

Humanities and historical themes, such as Qianlong Banquet, Daqian Banquet, Dongpo Banquet, Meilan Banquet, Red Mansion Banquet, Golden Bottle Banquet, Three Kingdoms Banquet, Water Margin Banquet, Garden Banquet, Imitation Banquet, Palace Banquet, and Carving of Carvings Banquet;

Raw materials and food themes, such as Zhenjiang Fresh Banquet, Anji Hundred Bamboo Shoots Banquet, Yunnan Hundred Insects Banquet, Xi 'an Dumpling Banquet, Hainan Coconut Banquet, Dongguan Litchi Banquet, Zhangzhou Pomelo Banquet, etc.

Festivals and celebrations, such as Spring Festival, Lantern Festival, Valentine's Day, Children's Day, Mid-Autumn Festival, Christmas, hotel listing and anniversary celebration;

Entertainment and leisure themes, such as song and dance dinners, fashion dinners, magic dinners, movie and television food, sports food, etc.

Nutrition and health-preserving topics, such as healthy food, beauty food, medicated food, longevity food, green food and so on.

2. Emphasize the oneness and individuation of the theme

The obvious feature of the theme banquet is the oneness of the theme. A banquet has only one theme and only highlights one cultural feature. When a theme banquet is launched, it is required that the theme is distinctive and unique, forming its own unique style. The greater the difference, the more advantageous it is. The differences in the theme of the banquet are also multi-faceted, such as tangible and intangible differences in products, services, environment, clothing, facilities, publicity, marketing, etc. As long as they are distinctive, they will attract excellent market popularity.

3. Don't be empty and misnamed

In recent years, many theme banquets have sprung up all over the country, with various styles, including raw material banquets, seasonal banquets, classical banquets and scenic banquets. However, there are many problems in the design of many theme banquets, especially those classical humanistic banquets and scenic banquets, and many dishes give people a far-fetched feeling. It is indeed a good thing to dig out dishes that have been around for thousands of years, but some dishes dare not compliment, emphasize form over market, are flashy and don't like "eating"; Those scenic banquets, with mountains and rivers, flowers and plants, pavilions, people and animals, are hard to eat and dare not eat, which violates the basic laws of cooking.

In addition, in the development of theme banquet dishes, many enterprises do not pay attention to the development of Laipin itself, but blindly pay attention to the decoration, dressing up and ingenuity of the dishes, and some even play word games; The names of many dishes are difficult and confusing, which weakens and violates the proper value of dishes.

Second, the idea of theme banquet development

The managers of modern enterprises have realized more and more that the success of enterprises cannot be separated from careful planning. The same is true for catering business. First of all, we should make clear an activity theme that is in line with the actual business, which is a prerequisite for business planning. At present, many catering enterprises often only pay attention to the quality of food and service, which is the most basic thing to settle down. However, if modern enterprises that have developed to a certain stage do not have good brands and characteristics and do not plan themed catering, it will be difficult to be unique in the industry. This requires managers to operate enterprises from a strategic perspective.

1. Deepen the connotation of the theme banquet from a cultural perspective

Catering management is not only a commercial economic activity, but also runs through cultural characteristics throughout the whole process of catering management. When planning the theme of the banquet, it is inseparable from the word "culture". Every banquet theme is created by culture. For example, the local culture of local restaurants is rendered, and different regions have different regional culture and folk customs. For example, catering activities with a certain kind of raw materials as the theme should have the personality characteristics of a certain kind of raw materials, from the use of raw materials and the introduction of knowledge to the decoration of food and the cooking characteristics of dishes, which is a display of "raw materials" culture. Huguang Club Restaurant in Xuanwu District of Beijing combines food culture with traditional Chinese opera, and produces interesting traditional Chinese opera dishes, such as drunken imperial concubine, hibiscus coming out of water, burning red cliff, stealing fairy grass, Feng Haichao, recent flowers, playing dragon robe, etc. This initiative makes every dish closely linked with culture. When the waiter serves each opera dish, he will just tell the story outline of the opera repertoire of the dish, which adds a lot of pleasure to the guests.

The design of a theme banquet can't achieve the desired effect if it is only a superficial play of "features". After determining the theme, the planner should explore the cultural connotation around the theme, find the theme characteristics, design cultural programs, and make cultural products and services, which is the most important, concrete and energy-consuming part. Unique theme, using unique cultural selection, the theme banquet will naturally be a complete success.