Analysis of entrepreneurial conditions and environment for college students

In daily life or work and study, we must have more or less understand some of the knowledge about entrepreneurship, the following is my collection of entrepreneurial conditions and environmental analysis of college students related to the content, just for reference, I hope to be able to help you.

Analysis of entrepreneurial conditions and environment for college students

First, the background of entrepreneurship for college students

College student entrepreneurship is supposed to be unlimited opportunities, incomparable difficulties, and immeasurable returns. But the entrepreneurial environment has a very important impact on college student entrepreneurship. In the increasingly severe employment situation of college students in the social background to take effective measures to create a favorable environment for college students to start their own business, which is very important to promote college students to start their own business and drive their employment. Chinese education originally lacks entrepreneurship education. Chinese students not only have a fragile economic ability to take risks, but also have a poor psychological quality to withstand setbacks, which makes independent entrepreneurship, a path to employment that requires risk-taking, less inquisitive. So what can the government do to help college students start their own businesses, and how can they find the opportunity to do so?

In order to understand more about the entrepreneurship of college students, there are some college students who start their own business, and there are many who start their own business directly after graduation without looking for a job. I did some research on college student entrepreneurship in our school. In the survey I found:

(a) entrepreneurial direction

Nowadays, because of a variety of environmental factors, the majority of entrepreneurs in the entrepreneurial projects of college students will choose the start-up capital is small, easy to open and relatively low-risk industries, followed by catering, books and newspapers and other living industries, and software, networks and other high-tech industries, the choice of the rate is the lowest. The choice rate of software, network and other high-tech industries is the lowest. In the choice of the form of entrepreneurship, the majority of students choose partnership business, followed by self-employment, only a few students will choose the form of family business. Because college students have limited funds, are from home to get parental support to start a business more.

(2) entrepreneurial psychology

In the survey, it was found that some college students believe that schools should encourage students to start their own businesses when they are in school, because entrepreneurship not only enables them to experience the society, exercise and accumulate the social practical experience of college students, give full play to the innovation and creativity of college students, but also reflects the realization of self-worth, self-affirmation, and the solution to the problem of employment. The reason is that entrepreneurship is not only a way to experience the society, exercise and accumulate social practical experience, give full play to the innovative and creative consciousness of college students, but also reflect the realization of self-worth, self-affirmation, and a way to solve the employment difficulties. However, some college students believe that the school should not encourage independent entrepreneurship, they believe that college students entrepreneurship can not be a good solution to the conflict between entrepreneurship and academic, in the school students to start a business the chances of success are minimal, as students are still the most important academic, should be in the school time to improve their own, and not all of them are suitable for entrepreneurship.

Second, the analysis of the entrepreneurial environment of college students

Now the macro-environment and micro-environment faced by college students entrepreneurship are very complex. The so-called entrepreneurial environment is actually the stage for entrepreneurial activities. Any entrepreneurial activities are carried out in a certain social environment, in our college students into the community into the entrepreneurial stage, presented in front of a huge space-time stage. On this stage, many things and elements interact and collide with each other, forming an all-encompassing reality environment system, so the entrepreneurial environment has a very important impact on college students' entrepreneurship. In the social background of the increasingly severe employment situation of college students, taking effective measures to create a favorable environment for college students' entrepreneurship is very important for promoting college students' entrepreneurship and driving their employment.

(a) Macro-environmental analysis

1. Government financial policy support. Now the usual method of some local governments to solve this problem is special financial support and subsidized loans. Through this way to support most entrepreneurs in the short term. The government provides all aspects of protection for college students to start their own business, mainly can use economic, administrative and legal means. Such as: simplify unnecessary procedures; the establishment of entrepreneurship education and training centers to provide free project risk assessment and guidance for college students; as soon as possible to implement the relevant national preferential policies for college students to start a business of tax exemptions; college students to create the enterprise is recognized as a youth employment training base, you can enjoy the relevant municipal subsidies and so on.

2. Entrepreneurial training. Government departments in addition to financial support for college students to start their own businesses, but also through schools and other educational institutions for college students to entrepreneurial training. The content of the training includes the application procedures for loans, the psychological quality that entrepreneurs should have, basic financial knowledge and so on. Through a series of training, the entrepreneurial college students can adhere to their ideals, carry out their plans and achieve ultimate success. As for the school environment, for example, the school policy encourages and supports the formation of a culture of entrepreneurship; the establishment of supporting science and technology parks in schools, the strengthening of entrepreneurship education, and the cultivation of college students' entrepreneurial ability through entrepreneurial practice or competitions and other forms. At the same time, we open the on-campus market to college students moderately, so as to facilitate the practice of entrepreneurship for college students and build a platform for entrepreneurial services. Our school's training base for marketing majors provides a platform for students to start their own businesses, giving them a facade to operate and manage on their own.

3. Tolerance of failure. For college students who fail to start a business, the review body to review its non-human caused by intentional, can be exempted from the interest on the loaned funds, and can be correspondingly longer period of time to repay the loan. For those who wish to start a new business and submit a feasible plan, they can still be provided with unsecured loans again if they have not repaid the outstanding loans. In order to create a social environment that tolerates failure and encourages entrepreneurship. The first thing you need to do is to get your hands on a new computer, and then you'll be able to get your hands on a new computer, and then you'll be able to get your hands on a new computer, and then you'll be able to get your hands on a new computer.

(2) micro-environmental analysis

In the micro-environmental entrepreneurship of college students is mainly a detailed analysis of their own entrepreneurial processes, as follows:

1. For example, to open a store in the city to sell jeans, before opening a store to develop a plan. Develop a marketing plan to interconnect the various links to form a complete internal environment, each link of the division of labor is scientific, whether the collaboration is harmonious, whether the goal is the same, will affect the marketing decision-making and the implementation of marketing programs.

2. customers. Different customer groups directly affect the price positioning, so the flow of people is the most important point before starting a business. Clothing's main customer base is very broad, both men and women, people under 60 years old and youth are suitable, the goal is to let every customer who comes in can find their favorite jeans.

3. Store location. Most students choose store locations will choose some more familiar environment. Such as the location of the store in the vicinity of the university, or a more convenient transportation area.

4. Selection and purchase of goods. Selection of goods to grasp the local market situation: what new varieties, sales trends, how much stock, how the price trend, how the state of purchasing power? Into the goods, first to the market to turn around, take a look, than a comparison, ask a question, counting, think about it, and then proceed to implement the goods. Less into the test marketing, and then the right amount of goods. Because it is a new store opened so the style must be more, to give customers a wide choice.

5. suppliers. Supplier refers to the enterprise and its competitors to provide production and operation of the resources required by enterprises or individuals, including the provision of raw materials, equipment, energy, labor and other supplies. Because of the lack of funds for college students, there is no great amount of goods so the choice of suppliers should be suitable for the size of their store.

6. Product price positioning. College students have no experience in the beginning of the product and no fixed customers, to attract customers only the product pricing is lower than others to get more competitive.

In addition, the entrepreneurial environment of college students should have some conditions:

(C) Entrepreneurial conditions

1. The family is the cradle of the entrepreneur's early enlightenment and healthy growth. Each entrepreneur's family conditions vary from person to person, whether the family conditions are good or poor family conditions, for entrepreneurs can be utilized as a favorable factor. Some family conditions are relatively good, such as the main members of the family have a certain status or influence in society, so that entrepreneurs can meet some key people who are conducive to the entrepreneurial activities in the future at an early stage. There are also families that have inherited and are constantly engaged in or expanding the family's traditional entrepreneurial projects, and many years of operation have provided entrepreneurs with a large number of business projects and business experience, coupled with the traditional monopoly of production or business technology, which makes it easy for entrepreneurs to succeed in entrepreneurial activities. There are also entrepreneurs whose family conditions are very average, and in some cases even poor, but this has not affected the entrepreneurs' self-confidence and their entrepreneurial activities. Since ancient times, there are still many entrepreneurs, they have overcome many difficulties, through their own hard work and gradually realize their ideals and aspirations.