To put it simply, a "handwritten letter" is a token brought by a trustworthy person. It is not an expensive thing, but represents an emotional connection. Memory, persistence and endorsement

Hong Kong Hengxiang granny cake. Summer vacation is the peak season for mainlanders to travel to Hong Kong, Macao and Taiwan. Traveling to Hong Kong, Macao and Taiwan, and buying "handwritten letters" with local characteristics for relatives and friends has become a "designated action". In the "handwritten letter", the choice of food is the most and the best seller. There are many time-honored foods in Hong Kong that accompany Hong Kong people to grow up with memories of old Hong Kong. For example, the old lady's cake with constant fragrance, the egg roll in Shaoxiang Garden, the shrimp sauce of friends in Tai O, the blind cake in Chanyeejai, and the preserved fruit of Yao Feng, etc. Hengxiang, which opened in the 1921s, started out as an old lady's cake with wax gourd paste, and was deeply loved by Hong Kong movie stars and Cantonese opera stars in the 1961s and 1971s. Now it has branches all over Hong Kong, making more than 25,111 old lady cakes every day. Yaofeng is a 61-year-old traditional preserved fruit brand. The signboard says that Mei Wang is HK$ 111, with an average price of HK$ 21. Although it is expensive, it is in short supply. Macao xiangji egg roll In Macao, many delicious foods are sold immediately, and the attitude towards the production of traditional foods is rigorous to almost stubborn, and the reputation goes without saying. The "Shouxin" street in Macau is located on the cross-shaped pony roads of Qingpingzhi Street and Fulong New Street. The pavements, large and small, are filled with local special foods, from boxed almond cakes, bulk dried meat, egg rolls and ginger candy to preserved plum in glass jars. Among hundreds of "Shouxin" brands in Macau, Daji and Zuixiang Garden are the largest. Zuixiangyuan is a time-honored brand, while Juji started by selling peanut candy and ginger candy by pushers, and now it has opened nearly 11 branches. Pineapple cake, Taiwan Province. In Taiwan Province, "hand letter" is called "hand gift". It is said that earlier Taiwan compatriots went around doing business and went out for a long time. When they wanted to go home, children often waited at the intersection to receive gifts, also known as "waiting for the road". After the mainland opened its doors for residents to travel freely to Taiwan, the sales volume of Taiwan Province's accompanying gifts soared. Tea in Alishan, pineapple cake in Taibei and Sun Cake in Taichung have become the best tourism marketing endorsements in Taiwan Province. Variety, packaging and expansion Of course, "handwritten letter" is not only food, but also handicrafts, gold ornaments and medicines. Especially in the last two years, some drugs in Hong Kong, such as Qufeng Oil and Jiuxin Dan, have become "handwritten letters" that mainland tourists are keen to buy. Walking on the street, you will find that there are pharmacies and pharmacies in the downtown alleys of all districts in Hong Kong, which is very convenient to choose. With the development of economy, "handwritten letter" is constantly changing. Taiwan Province people who make good use of marketing skills combine creativity to promote the upgrading of traditional gifts and inject new life into "ancient taste". Take the agricultural special products produced in Taiwan Province as an example. The onion produced in Sanxing Township, Yilan County is a well-known local product on the island. In recent years, local farmers' associations have developed finely processed products such as scallion sauce, scallion powder and scallion oil, and also designed gift boxes such as "full gift of scallion", which are selling well in Taiwan Province market and entering the mainland market at the same time. For another example, an old brand making soy sauce in Tainan insists on manual craftsmanship, which has been passed down from father to son for nearly 51 years, creating a brand of "Soybean Oil Bo", which has won the favor of mainland tourists with its mellow taste. It is worth mentioning that the popularity of "hand-holding ceremony" in Taiwan Province is closely related to cross-strait relations. With the increasing number of mainland tourists visiting Taiwan, Taiwan Province's reputation as a "hand-holding ceremony" is even more shocking. In recent years, not only Taiwan Province merchants set up Taiwan Province's "gift shop" in mainland China, but also merchants built "Taiwan Province Famous Brand City" in mainland China. Promoting, returning and warming the handwritten letter culture precipitates the civilization of the city, and the local government naturally vigorously promotes the "handwritten letter" industry. A few days ago, the first scenic spot with the theme of traditional nostalgic Hong Kong-made food was set up in Ocean Park in Hong Kong, named "Hong Kong Old Street", which gathered Hong Kong's "handwritten letters" and food and beverage that once spread both at home and abroad. In order to promote the "handwritten letter" culture, the former Chief Executive of the Hong Kong Special Administrative Region, Donald Tsang and Ceng Zhiwei, and other famous people in Hong Kong played different characters and performed different stories to show the "handwritten letter" culture in Hong Kong. "If the trunk of a tree is used as a metaphor for Macao's unique tourism industry, the' handwritten letter' industry is one of the branches, and the two are born from the same root." Macao people view "handwritten letter" this way. In the middle of last year, Macao's "Handwriting Museum" came into being. Some of Macao's handwritten letter products with great historical value over the past hundred years are exhibited in the museum, including moon cake wrapping paper, handwritten letter containers and handwritten letter imitations. Taiwan Province's film Cape No.7 sold Malasang rice wine and indigenous people's glazed beads out of stock, and Taiwan Province authorities vigorously launched a "hand-holding ceremony" to help. Of course, the Taiwan Province authorities not only promote the development of hand-waving ceremony to the mainland, but also do not forget to "woo" local young people. In recent years, driven by the popularity of Taiwanese films, many young people in Taiwan Province have re-recognized the Taiwan Province brand. For example, traditional cakes, which used to be regarded as "alien food" by young people, have begun to attract young people's attention. Bringing traditional cakes home to "enjoy the old taste with mom" has become a warm action.