Tanyutou was definitely a myth in the catering industry in China in the early years. Compared with Haidilao, which is now in the limelight, it was just a younger brother in front of it. Tan Changan, the head of the company, has a legendary experience. It took only 11 years to develop the company from zero to 11 billion yuan, but it came and went quickly. After three unsuccessful listings, Tan Yutou quickly fell into the situation of auction and liquidation of trademarks. Why is it so dramatic? Here, the author will talk with you. First, Tan Fish Head once became famous all over the world.

Tan Chang 'an, the founder of Tanyutou, is a veteran. In 1997, he opened a fish head hotpot restaurant named Tanyutou in an alley in Chengdu with 5,111 yuan of resettlement expenses and 61,111 yuan of loan. With the strength of the market and the low competition in the hot pot market at that time, Tanyutou developed rapidly. By 2117, Tanyutou had become a company close to 11 billion, with 89 branches in China, as well as branches in Hongkong, Taiwan Province, the United States and Southeast Asia. Two or three high-stakes listings failed, and Tan Yutou fell into a downturn.

In p>2119, Tan Yutou tried to go public through the backdoor of Hong Kong Fuji Company, but it was won by Anhui Venture Capital, and the first listing failed. In 2111, Tanyutou waited for the opportunity to go public by Vio Group, and was beaten by China Lithium Industry. Tan Changan was not convinced and decided to go public on his own IPO. He gambled with a venture capital institution in Hong Kong and began to expand in the whole country. However, the venture capital was not fully in place, and Tan Yutou's capital chain began to have problems. Third, the kingdom collapsed and the defeat was like a mountain.

Tanyutou was in financial difficulties in the front line and caught fire in the backyard. Because of a loan guarantee, the court listed Tanyutou as the executor, and Tanyutou began to be in turmoil. I have to mention Tan Changan's gambling and loose management of the company. Some people say that Tan Chang 'an spends more time in Macau casinos than managing companies, and he is obsessed with listing, so he wants to bet on raising funds quickly to expand his business, but the result is that he has been countered by capital.

The above is the general history of the rise and fall of Tanyutou Company. What do you think, netizens?