2. Planning like me requires little investment and no risk, but you have to have professional experience and knowledge;
3. Generally, there are no quick-acting projects, regardless of the investment size, unless you are making Chinese herbal medicines at the time of SARS;
4, the business is not big or small, a duck neck is a small shop for a long time, and the chain is an enterprise.
It depends on your resources and major, such as what people you are familiar with are doing and what they can help you. So what do you like and what can you do? If you love a chef, you can open a restaurant. If you can't get a haircut, you have to hire someone to open a barber shop; If you are a lawyer, you don't need to open a shop. You can earn money with a license.
I suggest that you can do clothing business, because the service business is less risky and the investment will not be too big. I can give you a "clothing store business plan", as follows:
I. Introduction of the project.
Considering that most people are operating on a shoestring, let's take 50,000 yuan as an example.
Due to limited funds, only 50,000 yuan, so we can't choose big investment projects, so we temporarily come to a traditional industry, the clothing industry.
The project is to do the clothing industry and open a women's clothing store.
Before choosing an industry, you must first measure your own venture capital, 50 thousand yuan. Because the total investment for various industries is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start.
Second, the location of the store.
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. It is best to live in a residential area, or near a large commercial street with developed traffic and dense population. It would be better if it could be near the station and subway station.
The store rent is about 5,000 yuan/month, with three payments and one press (taking Shanghai and Beijing as an example). After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before signing the contract with the landlord, all the preparatory work and written materials that can be done (including handling the business license, etc.). I won't go into details here.) Get ready first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. Generally, it can be signed for three years, and even if there are problems in business in the future, it can be subletted. Shop rental needs a renovation period, and it is necessary to negotiate with the landlord to deduct the renovation period from the date when the rent starts, so as to reduce the rental expenses.
Third, the decoration of the store.
The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.
Therefore, don't be afraid of trouble before renovation. Please ask the decoration company to draw pictures first, including plan, elevation, section, material, color, size, etc. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
The decoration effect I requested is as follows:
1, the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes.
2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes!
Fourth, the choice of goods
All because of the east wind. Let's get down to business. I should talk about how to buy money-making tools: clothes and how to buy goods.
Selection of goods: sample selection, style, brand and quantity.
When choosing goods, we should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.
Brands are mainly miscellaneous brands, mainly foreign trade goods.
Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.
Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.
The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!
For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!
Verb (abbreviation of verb) labor force planning
If the store is not big, three people will be enough. Both little girls should be beautiful MM, and everyone has a love of beauty. Beautiful MM is easy to attract customers and is mainly responsible for receiving customers. Two girls work in shifts. In addition, it is necessary for us to look after an older aunt and myself in shifts. The salary of the two little girls, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 800/ month+commission 1%, and the cashier is responsible for problems.
Analysis of investment and monthly cost of intransitive verbs
1, rent: 5000 yuan/month, one yuan for three times.
2. The decoration fee is 5,000 yuan.
3. The down payment for clothes is 20,000 yuan.
4. Other expenses 1000 yuan.
5. The employee's salary can be settled at the end of 1, which is not included in the initial 50,000 yuan.
6. The remaining 4000 is used as working capital.
Seven, marketing strategy
(1) Opening Promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
(2) Clothing display
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
(C), the long-term development of marketing strategy
1, principle: new goods should be put on the shelves every week, mainly in the middle, supplemented by high and low grades (high-grade embellishment with low-grade)
2. Policy: standardize each link as much as possible to prepare for future chain development, that is, pattern replication.
3. Service: training the basic interests of sales staff, service attitude and service purpose to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Methods:
(1) Surprise of first visit to the store
(1) Give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database).
(2) Increase the possibility of coming to the store next time.
(1) conveys the information that new goods are on the shelves every week.
(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.
(3) Buy a proper amount of ladies' handbags, and inform customers that they will be given ladies' handbags if they are bought in 400 yuan at one time (ladies' handbags should be displayed in the store, and it is appropriate to buy them in 38 yuan with a price tag of 300+, which will give customers a sense of value for money) or if they spend more than 600 yuan in total. (After winning the prize, it will accumulate again)
(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.
① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.
(2) Introduce new customers. For example, for every new customer introduced, 50 yuan will send a shopping voucher to the recommender after the merger of 200 yuan and above.
(4) Irregular discount
Everyone likes to be greedy for a certain degree of petty gain, especially women. You can also adopt the strategy of "buy one and get one free when you open a shop" and "20% discount on our goods" (delivery delay is the main factor, and out-of-season goods are supplemented)
These signs usually catch a woman's heart.
(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! Such as May Day, November Day and March 8th Day.