Attractive slogans of hotels are generally designed according to the categories and specialty dishes of their own hotels or store signs. To have a professional copywriting design, you can ask questions to state your basic situation, and I will help you make a basic design.
attracting customers is simply marketing. Marketing is divided into several steps, which will be explained to you separately here:
We split several marketing steps according to the desired effect:
First, how to let customers into the store first?
we can use strong visual display (opening ceremony, flower baskets at the door, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then we can attract customers into the store through small gifts, vouchers, doll interaction, etc. In this way, we have achieved our first goal.
second: how to make customers buy?
we can promote the purchase of customers in the store by displaying dishes, giving discounts, issuing vouchers, giving away special dishes, and so on, so as to achieve the purchase intention of consumers. This premise must be that we have enough confidence in our products. Know that the quality of our products is reliable.
third: how to make customers come again?
catering theory tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer. Therefore, we should introduce certain marketing means to enable customers to come back next time. We can effectively stimulate customer stickiness by issuing coupons and purchasing vouchers next time, including membership card marketing, so that customers can form a second purchase independently. Of course, this is based on the stability of our products and the premise of a good service system.
Then I want to introduce you to the actual design of the decoration style of the catering industry.
Actually, the decoration style of the catering industry should be designed according to the signboard of your store and the category you want to operate.
For example, if you want to cook traditional cuisines, your decoration style may be closer to the ancient style.
If you want to cook traditional hot pot, you may want to be close to the palace style, and if you want to cook modern hot pot, you may want to be close to the modern style.
This category is different, the brand culture is different, and the decoration style is naturally different. You can't decorate an ancient palace-style store with a modern urban name, which will seem out of tune.
it is also very important to make a design layout of the front end and the back end according to the category, such as how big the kitchen needs, what equipment is needed, where the location is more reasonable, and the exhaust air meets the setting.
I suggest you find a relatively professional company to do related business docking. The main attraction of a restaurant is to have its own signature dishes, the advertising language can be written in a special way, and the name of the store can be unique. In the end, the boss who wants to retain customers by dishes and do physical store business must know. What a physical store wants is the flow of people. With a large flow of people, there is a chance to make money. There is no loss at all.
Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode. A business model that customers cannot refuse! !
one center, two basic points, three major frameworks and four major processes!
a center is user-centered, and it can satisfy customers' humanized value demand for free through front-end altruistic thinking.
two basic points, that is, the support point of the gift and the interests of the merchant alliance are the same. Let's talk about the support point of gifts first. It can be said that customers are becoming more and more picky now, and many businesses are in great pain in all aspects including drainage and transaction. Therefore, it is necessary to use the power of gifts to alleviate or even eliminate these pains; Now is the era of win-win cooperation. It is a good strategy for today's business operation to unite all friends who can unite and defeat all business opponents who need to be defeated. Alliance like-minded businesses to help them improve their competitiveness and sales. Sometimes, helping others means helping themselves, and those who help others will always help them!
The three customer frameworks are: attracting customers, closing customers and splitting customers; In business layout, you need to know how to attract customers to detonate traffic, how to design a deal proposal that users can't resist, and how to make customers become hardcore fans to introduce you, so as to split out a steady stream of new customers.
Four major process steps, mainly around the above content, make a detailed landing flow chart, which is roughly like this (the detailed flow can be increased as needed):
Step 1, make accurate portraits for core users and provide them with practical high value
Step 2, design gifts and joint business partners;
the third step is to turn strangers into customers and then fans;
the fourth step, on the basis of profit, how to plan the cash flow reasonably, so as to continuously strengthen our own strength and rapidly develop fission.
You can learn more from official website. In terms of hotel design procedures, we should use space and understand products, locations, customers' lifestyles, consumption trends, management models and service styles, and adopt innovative designs that are both convenient for customers and profitable for owners. This design should meet the requirements of both planning elements and design elements. When designing a hotel, we should choose different design principles according to the product and management mode, but the process should be carried out in a consistent style.
The hotel design process is a process of planning, basic design, practical work, construction and opening. In order to help restaurant owners do a good job in the decoration of restaurant storefronts, China Eating Net Xiaobian has compiled all kinds of knowledge about the decoration of restaurant storefronts, hoping to inspire everyone. The following is a decoration material of China Eating Net Database for reference.
1 design planning
design planning is the initial stage of the whole project, which investigates and analyzes relevant basic data according to customer requirements, and provides various functions and physical values. He derived the basic design direction by establishing design principles.
Most design plans don't need drawing, just give suggestions and draw sketches, and the planning stage produces basic styles and effects, which are the reference standards of the whole space design.
therefore, according to the product, customer and service style, the whole design direction is established on the basis of business model and functional requirements. In addition, through the investigation and analysis of the surrounding environment and building facilities, the design planning also derived the spatial expression style of the whole design. The main attraction of a restaurant is to have its own specialty dishes, the advertising language can be written in a special way, the name of the store can be chic, and ultimately it is up to the dishes to retain customers.