Huang Jihuang has a strong brand management ability and was acquired by Parkson: In recent years, Huang Jihuang's living conditions are not satisfactory. In recent years, Huang Jihuang's living conditions are not satisfactory. With its direct marketing and franchise mode, the quality of products and services provided by stores is seriously divided, which has lost a certain degree of consumer stickiness and dragged down the improvement of its profitability. Food safety scandals have been frequently exposed, which has lost a lot of trust and reputation to a certain extent, and even frustrated in the competition of Chinese catering market.