1.？ be popular
Smart investors will consider many factors, such as the operating time of the store, the history of the brand, and whether the brand has traffic attributes. These comprehensive factors determine the real popularity of a brand. Only those brands that have survived the fierce competition in the hot pot market for many years, especially in Sichuan and Chongqing, can be considered as well-known brands.
2.？ Support ability
The supporting ability is reflected in many aspects, but in the final analysis, whether we can think from the perspective of investors and give a brand with investment to solve problems can be considered as supporting ability, a mature embodiment of large-scale operation, the ability to help investors open stores and continue operations from various dimensions, and the ability to make comprehensive planning from various aspects such as site selection, decoration and preparation, all of which are the manifestations of brand supporting ability.
3. Operating ability
Continued openness and profitability are the goals of investors, and so are brands. To measure whether a brand's operation ability is strong, we can learn from the brand's operation experience, operation training and the operation of direct stores. Time-honored brands can often sum up a set of mature and constantly improved operation schemes and mechanisms through years of operation experience, which is undoubtedly an intangible wealth for those who have no catering experience.
4.R&D strength
Taste is the ultimate root, but the taste of hot pot is not static, otherwise it will only be gradually eliminated by the times, which needs to test a brand's ability to continuously improve and control the taste. In addition, fine-tuning the local customs and eating habits in different regions is also a key point to test the brand's hard-core strength. Time-honored hot pot often has its own exclusive bottom factory and R&D team.
5. Brand trust
Every franchisee is sincere trust. Trust is the foundation of people and enterprises. Big brands will not live up to such sincere trust, because brands need to find franchisees who really want to open hot pot restaurants, and franchisees also want to find prestigious old brands. Mutual benefit and mutual trust are conducive to the healthy and benign development of the hot pot market.