In order to ensure the success of the event, it is often necessary to develop a well-thought-out activity program in advance, the activity program is a comprehensive consideration of the factors related to the activities of the written plan. How do we go about writing an event program? The following is my carefully organized program of activities on double 11 (selected 6), welcome to learn and reference, I hope to help you.
Double 11 program 1Purpose of the event:
Double 11 is the festival of all years of e-commerce must contend with, the activities and publicity efforts of the large, participating brands of categories, the richness of the form of the event are the most of the year. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.
Activity time:
November 7-11
Activities:
Discount promotions:
1, double 11 big beautiful clothes dressed to go: fall and winter department stores full of 500 yuan minus 200 yuan.
2, double 11 big brand beauty at your disposal: big brand cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!
O2O (online and offline interaction), 100,000 big brand discount coupons in advance!
1, 100,000 credit coupons free crazy grab! The big brands of department stores after the discount full-price reduction, as low as 70% off!
Activity details:
(1) November 1 to 10, the official WeChat officially online grab coupon activities. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).
(2) Each person is limited to 10 coupons per brand.
(3) On the day of Double 11, customers can enjoy a discount of 50 RMB, 30 RMB and 20 RMB off the corresponding brand with the discount code on the coupon.
(4) Only one discount coupon can be used for a single ticket.
Note: The starting point of the discount coupon credit needs to be based on the actual unit price of each brand, and the amount of the discount is borne by the supplier and the mall according to different ratios. This activity is mainly to attract online customers to the store.
2, losers against the white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!
November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!
Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),
$1.1 (Supermarket Eco-friendly cutlery box, handkerchief paper/strips, potato chips set, priced at $5 or so)
$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Bunny, priced at $30 or so)<
$110 (comfortable quilt, pair of pillows, selling for about $250)
Note: Estimated cost is $1300. (Food and beverage coupons for business sponsorship)
Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.
(1) winter models of clothing (thick models, coats)
(2) fall and winter accessories (scarves, hats)
(3) bedding winter quilt
(4) supermarkets in winter hot pot festival singles
VIP marketing
VIP recruitment of passion: shopping malls in a single day of consumption of 500 yuan can be free of charge to apply for a VIP card, single day consumption of 5000 yuan can be upgraded to diamond. consumption of 5000 yuan can be upgraded to diamond card.
1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in xx Sweetheart drinks. (Opening sponsorship, no cost)
2, double 11-VIP customers free to play: diamond card VIP card can take children to XX amusement park free play once.
Activity purpose
November 11 is the modern people jokingly referred to as "Men's Day", in order to reflect the characteristics of the platform chatting and dating, closely linked to the "Men's Day" activity opportunity.
Second, the overall arrangement of the activities
Activity time: November 11, 20xx
Activity target user groups: members of the customer, high-end customers, mid-range customers and DJ butler, public relations model interaction.
The date of sending the SMS: November 10, 20xx SMS text:
In order to meet the arrival of the "Men's Day", the "Peach Blossom Feast" was launched with great enthusiasm, and the "Peach Blossom Feast" was launched. The people who don't want to be lonely dial 22318888 to escape from the cage of loneliness, jump into the castle of love, and there is a million dollars waiting for you!
Four, the rules of the game
Note: Each room must have 3 groups of people or more than 3 groups of people, can be held this activity, otherwise it is considered invalid. Love song duet competition rules
(1) the night must be open room consumption of guests can participate in this activity (limited to song dynasty area, the club does not participate)
(2) love song duet competition: (choose 2 love songs for the competition, songs by the guests and DJ housekeeper or PR models together with the song)
① each room: love song duet competition by 3 groups or more than 3 groups can be participate in the competition, 1 group of 2 people (consisting of a guest and a DJ housekeeper or public relations model), in the guest self-booking room people combined, and in the guest self-booking room for the competition) competition for the first place winner can be awarded a dozen of beer valued at 480 yuan;
② love song duet competition by the judges to evaluate the rankings of the jury (on-duty waiters, floor supervisors, directors of the various departments **** 3 people), so that the move to send prizes (beer a dozen); ③ each private room prizes only one
Split wine contest rules
① each private room: split wine contest by 3 by 3 groups or more than 3 groups can participate in the contest, 1 group of 2 people, (composed of a guest and a DJ housekeeper or PR model), in the guest self-booking room people combined, and in the guest self-booking room for the contest) contest for the first place winner can be awarded a dozen of beer valued at 480 yuan. 480 yuan of a dozen beer;
② split wine competition by the judges to evaluate the ranking, judges (on duty waiter, floor supervisor, department director **** 3 people), so as to move the issue of prizes (beer a dozen);
③ split wine winners and losers assessment: a game of three rounds,*** three games to determine the winners and losers;
④ each private room prizes are only one
V, contest prizes: a guest and a DJ housekeeper or public relations model composed of a combination of guest-booked rooms and guest-booked rooms in the race)
Beer a dozen (valued at 480 yuan)
Six, other notes
1, the activities of the internal staff to participate in the guest interaction;
2, the activities in the open, fair and impartial principle;
2, the activities in the open, fair and impartial principle;
3, the activity interpretation of the guest interaction;
3, the activities of the right to interpretation of xx all.
Activity Background
November 11, is quite popular among the younger generation, "Hanukkah", known as the festival of single young people. Nowadays, "bachelor's day" is not only one of the representative products of campus fun culture, but also a cultural form diffused in the society. 20xx new students have just entered the school, new students and new students, new students and old students, colleges and colleges need to communicate and interact more, this special festival can create opportunities for this, enrich campus culture, promote innovation, and promote the development of the new generation of students. This special festival will create an opportunity to enrich the campus culture, promote the sense of innovation, promote friendship, so that students more sincere friendship.
Theme of the event
Single, not alone, a carnival
Third, the purpose of the event
1, I hope that through this activity, the values of the current generation of college students, the choice of friends, the concept of love, so that the students can be more positive development of their own learning. The development of positive upward, to achieve their own learning and social experience in a two-way development, so as to improve the students' own cultivation, increase their own value-added, to provide good support for their future development.
2, the university campus, different colleges, students of different majors less communication, this activity is conducive to increase the exchange between students, so as to expand the campus close, conducive to the unity of the school, but also conducive to the development of communication between different departments.
3, through this dating activities, we can achieve the purpose of expanding the social circle of students, dating surface, thus enriching the campus life of students, for students in the daily learning life to provide recreational opportunities, at the same time, it is also conducive to the active atmosphere of the campus, increase the campus life, so that the atmosphere of learning and life in our school more active and relaxed.
Fourth, the organizer
xx Social League activities
xx Psychological Association
Fifth, the activity time
Site publicity: November 4 ~ 5, 20xx
Male and female guests selected: 20xx November 5, 20xx at 7:00 pm
Gala: November 10, 20xx at 7:00 pm
Six, the venue
On-site publicity: the South Plaza
Male and female guest selection: xx Social League Office
Gala: xx Lecture Hall
Seven The object of the activity
xx all current students
VIII, the activity requirements
1, abide by the activity discipline, to be on time, do not be late and early to leave,
2, all the activities related to the officer, must be before the activity to the scene;
3, the venue application, table handling should be timely;
4, to eliminate impolite and vulgar language;
5, always pay attention to safety. All things to safety.
Nine, publicity
1, put up a poster
posted in the dormitory downstairs, the main publicity activities theme, time, place, form and content.
2, running class
① publicity activities and on-site publicity time, place and content.
② publicize the male and female guests, students interested in participating in the event and each class a group of "silent partner" registration
3, registration
in the class president to fill out the registration form (the class president or person in charge of the November 5, 7:30 a.m. to remind the students to get the registration form ready, when the person in charge of the event to receive)
2, the activities of publicity work: by the activities of the Department responsible for.
3, the source of funds
looking for intentional activity sponsors, as far as possible for the event to provide greater sponsorship and and sponsors to reach a perfect agreement.
4, personnel and material preparations:
① male and female guests, performers and hosts to determine;
② interactive game props to prepare for the VCR recording
③ posters, publicity materials production.
XI, the activity process
1, the activities initiated and registration:
initiated the mobilization of the event, posters in the bulletin board, and the relevant person in charge of notification of the publicity to the students of the institutions of the event, in November 3 to November 5 to complete the participation of the class registration.
2, the activities of the preparatory work:
① complete the male and female guest selection work
② recording completed the opening VCR, male guest introduction VCR, each class of "silent partner" publicity VCR and "elder sister message "
③ Prepare the interactive games and the props needed
④ Set up a table in the South Square for two days, on-site publicity
3, male and female guest selection:
① Selection time: November 5, 7:00 p.m.
② Selection place: xx Social Federation Office
③ Judges: Minister above members of the judging panel.
④ Selection process:
The participants are divided into two groups according to the male and female students, were interviewed, required to do about two minutes of self-introduction, introduction of their own personalities, hobbies and interests, and show a paragraph of personal talent, and ultimately selected a female guest of honor 12, the male guest of honor six.
⑤ Note: Selection of personality, stage presence and expression ability of the players
4, sorority party:
① Time: November 10, 19:00-21:00
② Location: xx Lecture Theatre
③ party process:
(1) Entrance: male and female students separately, according to the boys in a row girls in a seat, sit in the seat of the boys in a row girls in a row, sit in the seat of the boys in a row, the girls in a row, the girls in a row, the girls in a row. A column of girls included in the seat, sit down after the host explained that the neighboring boys and girls in the whole activity to communicate with each other, and explained that in the final random question session will be a test of this.
(2) "Do not disturb show":
A. Play men and women guests weird VCR
B. Female guests on the stage
C. Host on the stage
D. Male guests in accordance with the number of serial number, from No. 1 to No. 6 on the stage in turn
(a) on the stage, first make a brief self-communication. The first step is to make a short self-introduction.
(b) In the 12 female guests to choose their own "first look at the girl"
(c) female guests to the male guests to ask questions freely
(d) play the male guests self-introduction and friends interview VCR
(e) female guests and male guests in a sharp question and answer
(f) the female guests to make a decision to the male guests
(a) the male guests in accordance with the serial number, from No. 1 to No. 6 in order to go on stage
(a) after the first short introduction. p> (f) The female guest of honor makes the final choice, if the male guest of honor fails, he leaves the venue alone; if the male guest of honor succeeds, he leaves the venue together with the chosen female guest of honor.
E. A skit in the form of an advertisement.
F. "Mutual understanding" interactive game:
(a) play each class "tacit understanding partner" publicity VCR
(b) "tied feet grab the microphone "must be "two three-legged" form rushed to the standing mike, answer the name of the song and chorus of the song played a paragraph (not less than 3 sentences), the fastest to grab the standing mike and successfully complete the chorus of a group of one point, three rounds of the end of the cumulative total of the highest score of the two groups win, into the next round.
(c) "blindfolded feed the cake": the last round of the game won the six "silent partner", "boys before the girls after" position standing, the boys hand behind the back, the girls blindfolded and with both hands to the cake. The girl is blindfolded and uses both hands to feed the cake to the boy, the fastest to feed the cake to the end of the group won.
G. Guest performers sing
H. The host went down to the audience and randomly asked questions about the audience's feelings about the whole event, the results of exchanges with neighbors, and the expectations of university life.
I. Play the "senior sister message" VCR
5, the end of the event
After the end of the field session by the organizers of the event summary, announced the successful conclusion of the event. The staff cleaned up the venue.
XII, the financial budget
1, the activities of the publicity materials, invitations, programs and other production costs: 300 yuan
2, the activities of the site setup costs: 400 yuan (except the stage, sound, lighting)
3, the activities of the mineral water, fluorescent rods, stamps, make-up, etc. costs: 400 yuan
3, the activities of the water, glow sticks, stamps, makeup, etc. costs: 400 yuan <
4, banner cost: 100 yuan
5, curtain: 800 yuan
Total: 2000 yuan
XIII, the activities of the notes
1, the working group of personnel in conflict with the task to ensure that the program team. The work is successfully completed.
2, the working groups since the establishment of the immediate start of work, the competition is completed one day after the automatic dissolution.
3. If the tasks of the personnel of the working groups are in conflict, the human resources of each group will be readjusted.
4. Specific matters are the responsibility of the person.
5, the work must pay attention to the Association's image and their own image.
6, the work attitude must be correct and positive.
7, pay attention to personal safety.
8, unspecified matters, to be announced.
Activity Background:
November 11, is an alternative holiday for young people, because of the date of this day there are four consecutive "one" reason, this day is designated as a "bachelor's day". "Bachelor's Day".
"Bachelor's Day", neither "earth festival" nor "foreign festivals", was born in the early nineties of the last century in Nanjing University, is one of the representative products of campus fun culture. It is one of the representative products of campus fun culture. With a batch of students bidding farewell to the campus, the atmosphere of "Bachelor's Day" has gradually spread to the society in the past two years. Single love song" will become a popular song on this day, in the "bachelor's day", through this song "to find a favorite love y love want to love dear to say goodbye to singles", the lyrics, in fact, is also the young people's declaration of love. The lively party of "Bachelor's Day" is a popular form of celebration among urban youth. However, there are many students, especially college students, who get drunk alone on this night and do not wake up. The reason for this is that we have to think about it.
Activity Purpose:
On this special day, we get together to discuss the pros and cons of college love, whether love is mandatory or optional in college, and how to go about it. And how to deal with the relationship between male and female students? At the end of the activity, I hope that we can have some gain, for dating problems also have a deeper understanding, no longer blind and not miss the beautiful love.
Activity time:
November 11, 20xx, 7:00 p.m. - 9:00 p.m.
Activity:
First, the host of the opening, the guests to the welcome speech. The host will open the event and give a welcome speech to all the guests. At the same time, the purpose of the event, explaining the origin of the "Hanukkah".
Second, the collective viewing of the electronic version of the love story, to enhance the atmosphere.
Third, the opening speech of the class committee, the seminar officially began.
Fourth, the students and teachers began to express their views, talk about their own college students to fall in love with some of the views, as well as some of their own personal experience, etc.
Fifth, the students and teachers began to express their views.
Fifth, small games, small program performance.
Six, the instructor to tell us about their own unique insights.
VII. Summarize, the party ended successfully.
Preparation:
First, the classroom application and layout. (Life Committee is responsible for)
Second, the guest invitation. (Study Committee is responsible for)
Third, the event host (Sports Committee is responsible for)
Fourth, the atmosphere of the event site mobilization (Organization Committee is responsible for)
Fifth, the activities of the program performance (Literature and Arts Committee is responsible for)
Sixth, the activities of the pre-, mid-, and post-propaganda (Propaganda Committee is responsible for)
Seventh, the general planning, details of the negotiation (the Secretary of the League is responsible for)
VII, general planning, details of the negotiations (the League is responsible for)
VIII.
VIII, the overall grasp of the activity (class president is responsible)
Double 11 activity program 5Activity theme :
low price storm all crazy grab (pro, you buy it?).
Activity time ：
November 9, 20xx - November 11, 20xx
Activities:
● Activity a full site 50% off Ultimate carnival (November 11, 20xx )
From 10:00 a.m. on 11/11/20xx, the entire site 50% off sales, low-priced storm, sweeping the city!
(Note: Be sure to make the whole field participate in the activity to achieve the cluster effect.)
● Activity Two Shopping Gift Luck Follows (November 9, 20xx - November 11)
All customers who shopped at XXXX during the activity period, with a single water bill amounting to over 11 yuan, are eligible to participate in the lucky draw.
First Prize 1 branded smartphone a worth 1111 yuan
Second Prize 2 XX supermarket shopping card a worth 111 yuan
Third Prize 6 vacuum insulation cup a worth 60 yuan
Fourth Prize 20 Xiangxin rolling paper a mention worth 30 yuan
Participation Prize 20xx a fine gift a value of 2 yuan
Participation Prize 20xx a fine gift a value of 2 yuan
Participation Prize 20xx a fine gift a value of 2 yuan
Participation Prize 20XX an exquisite gift a value of 2 yuan
(Note: The lucky draw is an instant-open, instant-right scratch card, and the gift will be presented in kind.)
● Activity 3 A person's holiday double the sweet (November 11, 20xx)
Shopping full 11 yuan + 1 yuan to give 2 lollipops (2 yuan / a , 200 copies)
Shopping full 111 yuan + 11 yuan to give 2 boxes of chocolate (25 yuan / box, 40 copies)
(Sweet limited, gifts are given until finished.)
Activity costs are expected:
1, the lottery scratch card is expected to cost 1,000 yuan, the cost of prizes 8,000 yuan, a total of 9,000 yuan.
2, double sweet activities, activities are expected to cost 1500 yuan.
3, posters and advertising costs 5000 yuan.
The event is expected to cost $15,500 overall.
(Note: the event 7000 yuan can be shared by the merchants, the activities of the pre-event will share the cost of negotiation with the merchants to finalize, to facilitate the smooth running of the event.)
Activity publicity:
1, advertising, the use of newspapers 3-5 days in advance to put 2 issues.
2, large facade advertising and supermarket DM sheets combined to be eye-catching and attract customers.
3, take the supermarket broadcast plus off-site promotional publicity and other ways to increase publicity.
4, take the ground stickers, hanging flags and publicity signs, plus festive music to create a good atmosphere.
A preface
After market research statistics and many years of retail experience in specialty stores, the vast majority of us are just purchasing a home or newly renovated customers. But now the average of each Zhida terminal retail stores to occupy the market share of less than 10%, there are still many potential consumers have not been Zhida home furnishing stores. Therefore, the promotional activities targeted at the newly purchased consumer groups, the use of fine gifts to attract them to the store, and then "value packages" to enhance their desire to buy, and ultimately the success of the transaction.
Second, the activities of the time:
November 1, 20xx - 20xx November 20
Third, the purpose of promotional activities:
1, quickly let the consumer to recognize, contact Zhida Home Fabrics Store.
2, to enhance the sales performance of Zhida home fabric stores.
3, to enhance the Zhida home fabric brand awareness and reputation.
4, publicize the "home furnishing expert" brand core values.
Fourth, the theme of the event:
Fifth, the object of the promotional activities:
1, the activities of the target market: the new building, the wedding studio.
2, the main target of the promotion: the house is being renovated, just got the keys to the new house, the new house of marriage, often introduced to new customers to consume the old customers.
Six, promotional activities step by step:
1, the store to leaflets and coupons sent to the owners of new properties
2, the owners of new properties with coupons and any owner of the documents to the store to obtain a free gift
3, the owners to fill out an information file form
4, fill out the Finished, by the sales clerk to introduce the store profile, product information.
VII, promotional activities leaflet content.
1, with a coupon to the local Zhida home furnishing fabric store to receive a free value of 138 yuan "personalized coffee utensils" set.
Tips: Please show a copy of the purchase contract of the property when receiving. (Time 20xx May 1, 20xx ~ September 31)
2, customers with promotional leaflets or Zhida home furnishing fabrics "collection of a lifetime" service passbook, you can enjoy discounts and then 95% off discounts, except for special-priced products.
Note: To participate in the promotional activities of the store, it is necessary to allow customers to receive gifts to fill out a questionnaire and return to the company. Thank you for your support.