Paying attention to the public cost is the first characteristic of the public-private relationship in industrial and commercial enterprises. For any competitive profit-making organization, the cost of public-private relationship is one of the issues that the general manager needs to consider. The decision-makers of the organization ask the same question every day. Can the costs of various functional departments and production links be lower? The public relations department is no exception, and it must be cost-effective. If the public relations department wants to survive in industrial and commercial enterprises,

What it has to do is not only to establish and maintain relations with employees and neighbors, but also to help establish an investment environment so that all shareholders, big or small, are satisfied with the return on their capital investment. Therefore, in this sense, the main work of public-private relations in industrial and commercial enterprises is to help marketing departments attract new customers and maintain existing customers who are satisfied with products and services. In other words, public-private relations must contribute to the profits of industrial and commercial enterprises in a competitive environment.

Because of this, the public relations department may often face the pressure of internal layoffs or streamlining the organization. Some shareholders or employees who don't understand the nature and function of public relations work may accuse the public relations department of inaction or inaction, especially in the case of tense situation, economic downturn or intensified competition, the survival and development of the public relations department will attract more attention. Therefore, the public relations departments and public relations personnel of industrial and commercial enterprises should pay full attention to the problems of public relations costs and benefits, as well as the various pressures brought about by them.

Of course, this pressure of paying attention to the cost and benefit of public relations may also become the driving force to motivate public relations personnel to work hard and psychologically stimulate their sense of accomplishment and mission. Because for public relations personnel, through public relations work, after turning their own plans and viewpoints into reality, they can not only improve the visibility of the enterprise and shape the good image of the organization, but also obtain good social and economic benefits, which invisibly gives public relations personnel confidence and strength, which is very beneficial to the personal development of enterprises and public relations personnel.

(B) the dual pursuit of product quality and service quality

This is the second characteristic of the public-private relationship of industrial and commercial enterprises. Industrial and commercial enterprises constantly provide customers with various types of products (services or services). For manufacturing and processing enterprises, we provide tangible products such as automobiles, household appliances, beer and cosmetics. For transportation companies, storage companies, travel companies, etc. Their products are the process of providing intangible services to customers; For consulting companies, accounting firms and law firms, their products are also intangible spiritual products.

For these enterprises, corporate image is the result of a series of factors (such as the quality of products or services, the mental outlook of employees, the appearance of factories, the strength of enterprises, etc.). ), but the product quality image is undoubtedly the most important factor. Many successful enterprises start with the creation of brand-name products, and then establish a good image of enterprises. The pursuit of product quality is not only the behavior of a single enterprise, but also the common action of global enterprises. The rise and expansion of total quality management, ISO9000 and ISO 14000 in the global scope is an excellent proof. The Total Quality Control (TQC) movement, which originated in Japan, was famous for its great success in the world in 1970s and 1980s, and was first introduced to the United States.

Then it became a global movement. In the late 1980s, Total Quality Management (TQM) replaced Total Quality Control and became the new mainstream. The International Standardization Association (1SO) put forward a set of ***5 standard in 1987, namely ISO9000-ISO9004, which is used to record, implement and display the quality management and assurance system, and it was soon adopted by more than10 countries. Globally, any company that is certified to meet one of the ISO9000 series standards will be regarded as more competitive. Some companies began to stop buying products from companies that did not meet the ISO9000 series standards. For those companies engaged in international trade (especially those in EU countries), passing ISO9000 series certification even becomes one of the necessary conditions. In China, more and more companies have passed the evaluation of independent third-party organizations and obtained ISO9000 series standard certification, and these companies have gradually become the darling of the market.

(3) Committed to establishing new competitive relations and cultivating business ecosystem.

This is a new trend in the development of public-private relations in industrial and commercial enterprises. Although people have been talking about the cruelty of market competition in shopping malls such as battlefields for a long time, it is not until today that people really understand what competition is and what is escalating super competition. The upgrading of products is faster than ever before, and the survival of the fittest in the market is getting worse and worse. Fortune magazine's ranking of the world's top 500 companies is like the ever-changing flag of this city. The respected heroes in Silicon Valley have experienced more failures and setbacks than any traditional enterprise. Even in China, where the economy is not very developed, the competition among enterprises is fierce. Super competition covers every industry and every corner of the world.

In this era of super competition, if enterprises want to win, they have to take the initiative and cooperate with others. Therefore, a smart enterprise and its executives always seek a win-win situation in cooperation. This is reflected in their transactions and attitudes towards employees, as well as their relationship with competition. These smart companies often compete with another company. This kind of cooperative competition is becoming more and more common, and people even created a new word "cooperative competition". The traditional concept of customers regards customers as conquered objects, and this attitude may annoy customers. The boss of a media company told the story of a salesman selling his new computer system.