how many formats does the poster have?

There is no fixed poster layout, so you can apply it. The design types are generally divided into three categories: promotional advertising, conceptual creativity and product description.

English translation of Posters Posters The name Posters originated in Shanghai. In the old days, people in Shanghai usually referred to professional drama performances as "the sea" and those engaged in professional drama performances as "going to the sea". (Graphic Design Learning Materials Enter) As a publicity poster to attract customers, people may call it a "poster" because of this relationship. The word "poster" has evolved to the present, and its scope is not only a special poster for professional drama performances. It has become a poster to report or introduce news about plays, movies, sports competitions, cultural performances, reports and so on to the masses, and some of them have also been designed by art. Because it, like advertisements, has the characteristics of introducing an object and an event to the masses, posters are another kind of advertisements. However, posters have the characteristics of being widely posted in screening or performance places and streets, and posters designed by art are another kind of posters for movies, plays and sports. Posters, also known as "posters" or "posters", belong to outdoor advertisements and are distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. Street art, which is also called "instant" abroad. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong farsightedness. (Excerpted from Applied Writing magazine, sponsored by Jilin Writing Society and changchun university of science and technology) Poster is a very common form of poster, which is mostly used in movies, plays, competitions, cultural performances and other activities. The nature of the event, the organizer, time and place of the event should usually be clearly written in the poster. The language of the poster should be concise, and the form should be novel and beautiful. Poster typesetting and composition skills

Poster typesetting and composition skills are as follows:

① Surrounding picture. Rotate and diverge around a center. Or a composition form in which patterns are arranged in a circumferential manner. It's called a wrap-around picture. ② Central symmetrical picture. A symmetrical picture with a central vertical axis or a horizontal axis or a central point is called a central symmetrical picture.

③ diagonal balanced picture. Have a strong sense of movement. A picture in which the main images are distributed diagonally is called a diagonal balanced picture. ④ Scatter balanced picture. The theme image is scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain space perspective feeling picture. It's called a scatter balanced picture. ⑤ Plane repetitive picture. There is almost no distinction between the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture. ⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it also presents a strewn at random contrast relationship (that is, contrast difference), so it forms a sharp contrast picture, which is called contrast symmetry picture. ⑦ Balanced picture. The main image is in one corner of the picture and the secondary image is in the corresponding other corner, which is called a balanced picture. ⑧ Central relaxed picture. The center of the picture is relaxed, leaving a lot of blanks, and the image is scattered outside the center, which makes people daydream. This composition is called the center-relaxed picture. What are the text arrangement skills of product posters?

font selection

There are many styles of fonts, which, like smells and sounds, contain different emotions, meanings and correlations. If inappropriate fonts are used in posters, the effect of information transmission will be greatly reduced, or even become invalid information, which will affect the conversion rate.

① The consumers and users of cars, razors, game equipment, etc. are mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and the fonts with thick strokes and powerful pens can be selected, such as square, thick, black and simple, and Hanyi, rhombic and simple.

② The consumers and users of women's clothing, jewelry, skin care products, etc. are mainly women. The poster design of their products can be based on the characteristics of women's elegance, softness, exquisiteness and fashion, and the fonts with slender, curvy and beautiful shapes and varying thicknesses can be selected.

③ Promotional products usually need to convey very excited and intense emotions to users, and this emotion coincides with the characteristics of intense impulse and excitement in male characteristics, so masculine fonts are widely used in promotional posters, which are thick and conspicuous.

④ Infant product posters are based on the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, and cute, round strokes, playful and irregular fonts can be selected.

⑤ The consumers of literary style clothes, jeans and other products are mainly young people with strong literary flavor. The poster design of their products can be based on the characteristics of comfort, quietness and longing for a slow life, and choose handwritten, retro and elegant fonts.

arrangement and combination of words

① readability of words. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of writing and give people a clear visual impression. You can arrange it in a staggered way, pay attention to the different color changes of the text and the changes of some strokes.

② text with different materials. Combined with different backgrounds and advertised products, we can design different materials for the main title text.

③ color blocks are superimposed at the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to avoid the text from blending into the background.

④ the decoration of lines. By properly adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.

What are the text arrangement skills of product posters? Global Ivy Xiaobian will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article can help you with your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

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