However, after all, opening a store in a different place is not more complicated than the local one. How should the whole step of starting a business be carried out in order to reduce the risk of operating in different places? This paper only provides the following fourteen steps for franchisees who are interested in starting businesses in different places for reference.
Step 1: Raise venture capital.
From the perspective of total investment, the funds needed to open a franchise store in different places are usually slightly higher than those needed to open a franchise store in local areas. Because, in addition to the early transportation and living expenses, the preparation period for opening a store, including the examination and approval of business license, the examination and supervision of decoration construction, is usually longer than that for opening a store locally, and the interference of some uncertain factors often increases the cost of opening a store.
Moreover, in terms of joining fees, the amount received by headquarters is usually slightly higher than that received by local governments. Generally speaking, friends who want to open stores in different places should be more affluent in capital preparation than local stores.
If you partner with others, remember to wait until the start-up funds are in place before starting the joining plan, so as to avoid the other party changing its mind halfway and the lack of funds is unsustainable.
Step 2: Collect information and choose the city where you want to start a business.
Before starting a business in a different place, you must first choose a city. Where do you want to open a shop? At present, Shanghai, Beijing and Guangzhou, the most popular cities, can be said to be first-class popular cities, and the rent is of course relatively high. As for what kind of store to open in that city is more suitable, and whether the market will become saturated, there is no definite conclusion. Basically, the first-class competitive stores are all opened in the first-class business circle; Second-rate competitive shops are all in the second-class business circle, and so on. As for the choice of city, you can decide according to your local contacts and which city you want to immigrate to in the future.
Step 3: Go to different places to inspect the local market.
After deciding the city you want to develop, the next step is to go to the local actual investigation. Of course, you can go to the local investigation yourself, or you can join the off-site investigation team arranged by the headquarters. However, franchisees can't just look at the overall market development potential, nor can they just think about the huge consumer groups. Together with the vision described by the headquarters, they will be overwhelmed by the market. I'm afraid that if they don't get a good position first, they will lose huge business opportunities. It is also necessary to observe whether the chain stores have a local market. And the local development of chain format.