Since June, Zhuhai, Qingdao, Foshan, Zhongshan and other cities have introduced new policies to stabilize the property market, including relaxing the purchase restriction area and supporting improved housing demand. From the disclosure of recent property market turnover data in the region, some hot spots in the property market turnover has shown signs of rebound. First-tier cities, some areas represented by Beijing, although affected by the epidemic Dragon Boat Festival holiday turnover is relatively flat, but many developers are actively storing customers for the upcoming opening of new projects.
Support for improved housing demand
The evening of June 5, Zhongshan City Housing Provident Fund Management Center issued a letter, in order to support the rigidity and improvement of housing demand, promote the benign cycle of the real estate industry and the healthy development of the industry, and to improve the convenience of the use of housing provident fund for the workers, Zhongshan City, the paid employees to buy a first-hand Zhongshan City, a new commodity housing, I and my spouse can withdraw the balance of the housing provident fund account to down payment, and the total amount withdrawn shall not exceed the amount of down payment agreed in the Contract for Sale and Purchase of Commodity Housing.
In the evening of June 3, Qingdao Housing and Urban-Rural Development Bureau issued a document, moderately adjusting and optimizing real estate policy, promoting the stable and healthy development of the real estate market, adjusting the scope of the housing purchase area. Optimize the conditions for non-city resident families to purchase housing, and support the improvement of housing demand. Housing purchase area by the city south, city north, Lichang District, Laoshan District, Huangdao District, Chengyang District (including high-tech zone) adjusted to the city south, city north, Lichang District, Laoshan District, in addition to Wang Gaozhuang streets outside the region (referred to as the "central urban area"), Huangdao District, Chengyang District (including high-tech zone), Laoshan District, Wang Gaozhuang streets out of the purchase area. Within the central city, the sale of existing housing one or more sets of residential households, you can buy a home within two years.
Qingdao Housing and Urban-Rural Development Bureau, said the initiative is conducive to the central city of the improvement of the demand is not hindered by the purchase restrictions to meet the reasonable "small for big" "sell the old to buy a new" and other improvements in housing demand. At the same time can guide the release of the second-hand housing sources, increase market supply, rigid and improve the demand for home purchase has more choice, the chances of transaction increased, market vitality will be further enhanced.
June 2, Foshan City, Housing and Urban-Rural Development Bureau and other departments issued a "notice on the further improvement of real estate regulation and control policies due to urban policy" to support the improvement of housing demand, in the restricted area, due to the improvement of housing demand for the purchase of housing, its holdings of full 5 years of commercial housing, not counted in the family housing inspection sets. Five years of commercial housing in the sale, gift, judicial auction, without the need to purchase qualification check.
June 1, Zhuhai Housing Provident Fund Management Center official website released "play the role of housing provident fund to support services" industry first "work program," which specifically mentioned the implementation of the "one person to buy a house, the whole family to help". Zhuhai deposited employees can withdraw 90% of the account balance to help their immediate family members (spouse, parents, children) to buy a home to pay the down payment, but also can be withdrawn according to the repayment of loans, month by month to withdraw provident fund to help their immediate family members (spouse, parents, children) to repay the purchase of a home loan.
Cao Jingjing, general manager of the index division of the China Index Research Institute, believes that the recent pace of policymaking in accordance with the city has accelerated significantly. However, it should be noted that "housing without speculation" is still the bottom line thinking, the first and second tier hot spots policy adjustment is expected to be limited.
Part of the turnover rebound
From the disclosure of the recent property market turnover data in the region, some of the hot spots in the property market turnover has shown signs of rebound.
June 1, Shenzhen's official platform data show that in May, Shenzhen's second-hand commercial residential units sold 2,318 units, up 24.6% from 1,860 units in April, and regained the 2,000-set mark.
Nanjing Real Estate Association disclosed on May 30, data show that from May 23 to 29, the second-hand housing transactions 1657 sets, up 5% from a year earlier, the average price of the listing of 32,646 yuan / square meter. The current new housing inventory of nearly 78,000 sets, the depreciation cycle of 12 months. since May, a single week of new housing transactions have remained above 1,000 sets, compared with April, the transaction has improved significantly, the market has opened up a warming trend.
Yangzhou area online contract filing data show that from May 9 to May 29, Yangzhou city, new commercial residential transactions rose 14.74 percent from the previous year, the heat is picking up.
Yangzhou area property sales staff said Yangzhou City recently introduced a series of stabilization of the property market policy, including the provident fund loan amount, the first suite of deed tax subsidies, for the launch of special policies for the purchase of talent and other favorable conditions. Developers also took the opportunity to launch a series of preferential activities. Recently, the number of visits to new properties in the Yangzhou area has increased dramatically.
Cao Jingjing said that the key cities are expected to take the lead in stabilizing the property market, which will lead to the recovery of the property market in more cities. In addition, the improvement demand is expected to be gradually released after the rigid demand is satisfied. Real estate enterprises should grasp the structural opportunities under the city differentiation and plate differentiation, insist on taking good land, making the right products, and improving the product power and service power.
Developers in first-tier cities are actively storing customers
Part of the hotspots affected by the epidemic, developers are taking multiple initiatives to store customers.
The Dragon Boat Festival holiday, the reporter on the Beijing area of the new housing market research found that by the epidemic and other factors, the Beijing area turnover overall relatively flat. However, the reporter found that many developers are actively storing customers for new projects that will be opened soon, in order to attract customers to subscribe in advance, many developers launched the "daily reduction" activities.
"The project will only open at the end of June, but the customer storage activities began in May, each customer to pay 20,000 yuan of intention, every day you can return to 1,000 yuan to offset the total house payment, has been offset to the official opening. The name of the activity is called 'Day into the gold'." Located in Yizhuang, a new housing project sales staff Wang Ming (a pseudonym) told reporters.
According to Wang Ming, the project has not yet opened, belonging to the stage of pledging, before the opening of this type of activity will continue, "day into the gold" is just one of the activities. In addition, the project Dragon Boat Festival holiday also launched preferential housing and discount activities, can be cumulative benefits.
In addition to the upcoming projects, some of the projects for sale in Beijing are also offering higher discounts during the Dragon Boat Festival holiday. To Shunyi District, a house and villa project, for example, the property of the Dragon Boat Festival holiday villa projects per set of preferential 880,000 yuan, about 100 square meters of house per set of preferential 400,000 yuan, about 130 square meters of house per set of preferential 500,000 yuan. In addition, the Dragon Boat Festival holiday the property also launched a price discount room.
In addition to the Beijing area, the reporter learned that the Guangzhou area real estate also launched a series of preferential activities in the Dragon Boat Festival holiday, both to attract immediate transaction customers, but also for the subsequent transaction of the customer storage.
Yan Yuejin, research director of the E-House Research Institute Think Tank Center, said that with the improvement of the epidemic, superimposed on the expectation of stabilizing the property market policy, it is expected that the second half of the year, some key cities in the property market will see a more significant recovery.
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